What will the SEO and conversion implications of an ecommere website not moving to https be?
-
Client has an ecommerce website on Adobe Business Catalyst and they are currently not able to move websites onto https. They have announced this won't be available until late June.
What are the expected implications of this in terms of site visibility and conversions etc?
-
Hi
Just to jump in on this, the site I work on hasn't transitioned to full https yet, but the login, basket & payment pages are all https.
What is your view on this? I;m aware we need to transition the whole site, but I need to push this with the dev team at our parent company.
Thanks
Becky
-
Hi there
For one, https is now a ranking signal. When Google says "Hey, this is important enough for us to consider for ranking websites", you hould heed their advice.
Most of all, it's security. When users see a site is https without any issues or warnings, they are exponentially more likely to take action or make a purchase on your website. Beyond that, it's protection against identity and data theft. When you encrypt data and have a SSL, you're guaranteeing you're taking the steps to secure information submitted on that website. This includes everything such as usernames, passwords, credit card numbers, addresses, and more.
It's a matter of doing what's right to protect your user's information and your website from hackers and breaches. My two cents - do it as soon as possible and let your client know that this should be high priority.
Good luck!
Patrick -
Hi Kerry,
For ecommerce site https required otherwise users won't enter their card details and you will loose customer.You could be hacked.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword SEO
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like tructiepbongda Just to note that I am using Yoast on Wordpress. Many thanks,
Technical SEO | | yenu0 -
Inspection of the website is required.
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help. Looking forward to hearing from you at the earliest. Thanks & Regards,
Technical SEO | | Harini.M
Harini0 -
How to Handle Website Merge?
We are a law firm and have another law firm merging into ours. Our branding will remain the same, but I am trying to figure out how to best handle their website transition. Should we link it to ours (although their PR & page authority are not significant) or should I map each page to ours with similar content with a redirect? MY main concerns are not damaging our website's SEO by doing something search engine's would frown on and also to try to take advantage of any organic traffic or referral traffic. Or maybe some combination - link homepage with added verbage that attorney is now with our firm and a link and redirect the sub-pages? I look forward to thoughts from anyone who might have experience with this type to issue. Thanks in advance! JulieHow t
Technical SEO | | JulieALS0 -
Will it make any difference to SEO on an ecommerce site if they use their SSL certificate (https) across every page
I know that e-commerce sites usually have SSL certificates on their payment pages. A site I have come across is using has the https: prefix to every page on their site. I'm just wondering if this will make any difference to the site in the eyes of Search Engines, and whether it could effect the rankings of the site?
Technical SEO | | Sayers1 -
Https Duplicate Content
My previous host was using shared SSL, and my site was also working with https which I didn’t notice previously. Now I am moved to a new server, where I don’t have any SSL and my websites are not working with https version. Problem is that I have found Google have indexed one of my blog http://www.codefear.com with https version too. My blog traffic is continuously dropping I think due to these duplicate content. Now there are two results one with http version and another with https version. I searched over the internet and found 3 possible solutions. 1 No-Index https version
Technical SEO | | RaviAhuja
2 Use rel=canonical
3 Redirect https versions with 301 redirection Now I don’t know which solution is best for me as now https version is not working. One more thing I don’t know how to implement any of the solution. My blog is running on WordPress. Please help me to overcome from this problem, and after solving this duplicate issue, do I need Reconsideration request to Google. Thank you0 -
Assigning new separate IP for blog will harm SEO/ranking?
If i assign unique IP for my blog URL, will it hurt my ranking and seo ? Losing rank and visitor from Search engine after PANDA update
Technical SEO | | rimon56930 -
As a wholesale website can our independent retailer's website use (copy) our content?
As a wholesaler of villa rentals, we have descriptions, images, prices etc can our agents (independent retailers) use the content from our website for their site or will this penalize us or them in Google rankings?
Technical SEO | | ewanTHH0 -
How to start more deep seo.
Okay, lets say that I already fixed all my technical seo stuff. All my crawl errors and warnings are gone. Now I really want to start seo so I have a few questions. 1. I know I should work based on a page and not on a domain, so it means I should choose which keyword to optimize each page for? only one keyword per page? or it might be more? 2. Some keywords are very competitive for me, example for my site www.theprinterdepo.com, the best keyword to rank would be printers, but it would take years a beginner to do that, what should I do? 3. If highly competitive keywords are not an option, which keywords shuold I use? the ones that have more global monthly searches? Thanks
Technical SEO | | levalencia10