What is the best way to rank for variations of your business name?
-
Our business name is APVelocity. We are ranking when it is typed APVelocity, however we are finding many people are typing it AP Velocity. When it is typed with a space, we are not ranking. What is the best way to ensure we show up either way?
-
Hi Mandi,
I have another suggestion but it won't come free of cost but there are 99.99% chances that your conversion will go up.
Run an adwords search campaign for only branded terms and it won't cost you much but your bran visibility will increase and you will always come on top and last but not least you can show any offer/coupons at the top of search results.
If you need any help please let us know we will guide you.
Hope this helps.
Thanks
-
Thank you for the quick reply, Ryan. I appreciate your help and input.
-
Hi Mandi, I wouldn't sacrifice branding for the sake of ranking. Meaning, I wouldn't start incorporating signals around "AP Velocity" if the business names is APVelocity.
Is the business fairly new? Just might be one of those things that needs time. If you're seeing a lot of velocity around "AP Velocity," those people could also be searching for the Velocity Automotive Performance business that's currently ranking #1.
With branded terms, if a user is looking for you, they are more willing to wade through the SERPs. Meaning, if you are searching for Moz, you know you want the SEO expert, and not something like MOZ Designs. So, you'll look through the results until you find what you know you're looking for. Does that make sense?
Thus, if people are searching "AP Velocity," and they intend to find your business, their behavior in the SERPs will be a sign to Google that they should associate that term with your business, and not that of another (or not).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
High image rank
Hi everyone I have a question and I hope you can help me or at least introduce some moz post to me.I want to have high rank in google image so I use a descriptive alt text and image title. I used related content and keyword for my pictures but there still some issue should I use the exact keyword in my header and content?and repeat them OVER AND OVER ?can you help me with this issue?
On-Page Optimization | | talaabshode20200 -
Multiple page rank - harm or good?
Can someone explain this to me, as I just ranked a page on our website and intended to do the same for 3 other pages. our home page is currently ranked well, but after reading this (below from Moz) I'm concerned if i'm doing more harm then good. I just ranked the page 3 days ago, I haven't seen any drops yet. When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with each other, but also create a stronger relevancy and popularity signal overall. This will positively impact your ability to rank well in the search engines. Thanks in advance, Lauren.
On-Page Optimization | | MissThumann0 -
Do these items affect Google ranking or Quality Score?
Hi community, After my first crawl of a site that I'm working to improve the SEO on, I find that I have about 500 issues regarding missing Alt Text and Title text for images on my site, as well as about 175 issues with regard to duplicate meta description, missing meta descriptions, and too short/too long meta descriptions. My client is not sure it matters to fix these items and only wants to do so if they have an affect on Google ranking or Quality Score. Does anyone know? Thanks!
On-Page Optimization | | gataninc0 -
Why will a Page not rank or improve on a website?
My website is performing well, but I have a couple of popular Brand pages that no matter what I do will not rank organically, they are being indexed, but will just not perform or improve. The rest of the pages throughout the website all seem to be fine, can anyone advise if they have experienced a similar problem or advise why this would happen or even suggest what I should do to fix the problem, we have even gone as far to create a new page and delete the old one, and it still hasn't worked. I have used various tools to test the page and variations of search terms and although it is appearing in Google it is not ranked, although it is ranking and visible in Yahoo and Bing. Any help and advise would be appreciated. Jacqui
On-Page Optimization | | EurekaSolutions0 -
Bold & Italics Best Practice?
Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian
On-Page Optimization | | cookie7770 -
Country Name in Google SERP
I am asking similar type of question that i asked before .I want to display country name in SERP like this. Ask an SEO question |SEOmozQ&A http://seomoz.org/-United States .How to display URL with country name like above.
On-Page Optimization | | Alick3000 -
Has anyone noticed a big delta between Google and Bing rankings? For example, we rank favorably in Google, but not so favorably in Bing. Are there different tactics I should use to rank better in Bing?
An example is in Google, we currently rank #1 & #2 for "yoga pants" for Athleta and Old Navy. In Bing, I'm on page 2. Any thoughts here?
On-Page Optimization | | kpr0