Should I revive the old domain or just redirect all the juicy links to my new site?
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I'm about to acquire a domain with a lot of great/highly authoritative backlinks. The links pointing to the domain are quite powerful and the domain is an exact match TLD.
I have two options (that I know of
1. I could redirect all the links to their new home(s) on my new site which offers the same resources the old site used to offer.
or
2. I could rebuild the tools/content on this site.
Ideally, I'd transfer to my new site as all those powerful links could help all my rankings. However, I'm worried that some of the powerful links will de-link once they see the site redirects elsewhere, even though it's offering the same content. Also, option one isn't an exact match domain. Which, I know, shouldn't make a difference now-a-days but regardless of what people say, it still seems to help out some sites in less competitive niches.
One more thing to note: The domain that I'm purchasing is about 25 years old.
I'm leaning toward option one. I want to make sure I put my best foot forward on this investment and thought it wise to consult the SEO gods.
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Hi,
I also suggest you option 1 if you checked all the points mentioned in below article.
https://www.shoutmeloud.com/5-things-to-consider-before-buying-used-domain-name.html
Thanks
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