Are we confusing Google with our internal linking?
-
Hi all,
We decided to give importance to one of our top pages as it has "keyword" in it's slug like website.com/keyword. So we internally linked even from different sub-domain pages more than homepage to rank for that "keyword". But this page didn't show up in Google results for that "keyword"; neither homepage, but our login page is ranking. We wonder why login page is ranking. Has our internal linking plan confused Google to ignore homepage to rank for that primary keyword? And generally do we need to internally link homepage more than anyother page?
Thanks
-
Possibly. Internal links and their anchor text can certainly give Google a priority on what the page is about, and which preferred landing page you want to rank.
However, there can be more to it as well. How much does the sub-page 'talk' about the keyword? What is its content like? Do you have any canonical issues? How about the homepage, how much content is on there about the keyword.
You could be cannibalising efforts by having a number of pages all talking about the same thing. Content is quite often just as 'confusing' to Google as the internal links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Training - How Google Crawls & Indexes Websites
Hi Does anyone know of any online training resources/webinars/training UK based that will cover the following for SEO: Why monitoring how search engines crawl and index content is important and how this can improve your SEO performance Using Google advanced operators to evaluate website indexation How to use log file data to gain insight into how search engines crawl and index content Techniques to control how search engines crawl and index content How search engines deal with JavaScript, common frameworks and SEO considerations I'm trying to develop my technical knowledge - I have always been more focused on content/KWD research/optimisation. Thank you
Algorithm Updates | | BeckyKey0 -
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
Google "In-Depth Article" Question
Google started featuring "In-Depth Articles" a few days ago. You can read about them here and here. I have two questions about them... If you already hold a great position in the SERPs. Let's say your existing article ranks at #2 or #3. If that article becomes one of the "In-Depth Articles", will it disappear from the #2 or #3 position? I have lots of content that I could mark as an In-Depth Article, but I don't want to do that if it will pull me out of a hard-earned SERP position. Has anyone seen "In-Depth Articles" that do not have the Schema markup? Thanks!
Algorithm Updates | | EGOL1 -
Same page but appearing in Google with different titles
I have a page ranking on position 1 for a key phrase. The key phrase is the title of the page as well. I'll use a mock key phrase to aid my question - "Teeth and Gums" So the page is ranking number 1 for "Teeth and Gums" and "Teeth and Gums" is the meta title. However, I went ahead and did a new search adding an additional keyword to the original search. When I did a new search adding an additional keyword to the original search, Google has done something weird.. Let's say the search is "Dentistry - Teeth and Gums", Google has ranked my page again as number 1 but changed the title. The title in the search result is now "Dentistry - Teeth and Gums" How and why? It's kinda like Google PPC's keyword insertion but the title hasn't got anything weird like {KeyWord: Dentistry}. It's just "Teeth and Gums" Has this happened to you guys? Any ideas?
Algorithm Updates | | Bio-RadAbs0 -
Would Google Remove Pages for Inactivity?
Hi, I've been watching the Total Indexed number for 4 domains that I work with for the last few months. In Google Webmaster Tools three of them were holding steady up until August-September, when suddenly they started declining by hundreds of thousands of URLs a week. I've asked my IT department and they say they haven't done anything technically different in the last few months that would affect indexation. I've also searched on google and on search marketing blogs to see if anyone else has experience this to no avail. As you can see in the image, the "Not Selected" pages have not increased so it appears this is not due to duplicate content (of which we have a lot). However, the "Ever Crawled" number is increasing. The only reasonable answer that I can conclude is that Google is now de-indexing inactive URLs? Anyone have a better answer? yIYDm.jpg
Algorithm Updates | | OfficeFurn0 -
Affect in SERPs when moving footer links off the homepage
I have several pages that rank highly in the SERPs and these pages are linked directly to my homepage in the footer. I want to clean up my footer because I have too many site wide links but don't want to hurt the SERP rankings during the transition. Will removing these page links from the footer impact SERP rankings?
Algorithm Updates | | braunna0 -
Related Searches in Google
Hello, We're helping a client remove/minimize some negative information about their brand in Google's search results. Just curious about your take on if the related searches that appear at the bottom of Google search results can in any way be influenced or if it is more a combination of so many factors that any one person or organization wouldn't be able to change very easily? I've heard the related results could be influenced if enough queries generated overtake the "negative" queries done initially but I feel like that is venturing into black hat land a bit. thanks -Mike
Algorithm Updates | | mattmainpath0 -
Google removing pages from Index for Panda effected sites?
We have several clients that we took over from other SEO firms in the last 6 months. We are seeing an odd trend. Links are disappearing from the reports. Not just the SEOmoz reports, but all the back link reports we use. Also... sites that pre Panda would show up as a citation or link, have not been showing up. Many are these are not Indexed, and are on large common Y.P or other type sites. Any one think Google is removing pages from the Index on sites based on Panda. Yours in all curiosity. PS ( we are not large enough to produce quantity data on this.)
Algorithm Updates | | MBayes0