Call Tracking Best Practises for General SEO
-
Hey folks,
So I'm aware of the importance of consistent citations, and the mayhem call tracking numbers have been known to cause in regards to that in that past. So just wanted some up to date clarification on these two things:
-
Local SEO isn't strictly speaking a big deal for us as we supply a software and as such are technically global. I'm presuming consistent citations are still worth aiming for though, and will help increase general authority as well? Let me know if I'm totally wrong about that!
-
What's the best practise set up for call tracking, given that your main NAP number you'd obviously want hardcoded somewhere, alongside showing your dynamic numbers to relevant visitors.
Apologies for any ignorance, as always any help and advice is muchos appreciato.
-
-
Hi Robin,
Local business listings are meant for companies that meet face-to-face with customers or other businesses. If that's not your business model, then Local SEO isn't the right form of marketing for you. Hope that helps.
-
Hi Miriam,
In that case I'll just apologise for the late reply! Thanks for your response - very helpful!
We do not meet customers face-to-face no, so in that case we needn't worry about citations at all?
Thanks for clearing that up!
Robin
-
Hi RobinEx,
No apologies necessary! Your question is a smart one about a rather confusing topic.
One of the best ways not to mess up NAP consistency is to have your existing phone numbers turned into call tracking numbers. A good company like CallRail can do this for you. I recommend you check them out.
Regarding citations, your business is only eligible for them if you meet face-to-face with consumers. Do you do this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
International SEO - How do I show correct SERP results in the UK and US?
Hi, Moz community. I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’. If anybody could help with the issues below, I would be very grateful. Thank you all. Issues When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see: UK [Product Name] | [Brand] When checking the Google cache, the UK page version also appears This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results. Current Set-Up Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation We have also added herflang to our UK and US pages Query How do I show our US SERP as opposed to the UK version in US Google search? My Theories/ Answers US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version Ensure hreflang is enabled to point Google to correct local page versions Ensure local backlinks point to localised pages If anyone can help, it will be much appreciated. Many thanks all.
Local Website Optimization | | Katarina-Borovska0 -
Schema training/resources for local SEO?
I am currently in the process of apply schema for dozens of clients (many are large retailers). Although I am not a developer, I do know the basics of schematic markup & structured data. I do work with a development team and I'm trying to provide them with schema application best practices. Obviously there are many good articles/blog posts out there about schema. However I'm looking for a more substantial training course, webinar or resource website about schema application. Does anybody have any good recommendations?
Local Website Optimization | | RosemaryB0 -
Call Tracking numbers effect on Local SEO
Hello Mozzers! With the importance of homogeneous NAP information on Local SEO, could using Call Tracking numbers have a negative effect? Is it better to use Javascript to place the number, or to hard code it? Thanks in advance!
Local Website Optimization | | FrankSweeney0 -
Should digital marketing agencies treat SEO differently when it comes to homepage content?
When I review competitor digital agency sites, they seem to have very little homepage content. But how would this be beneficial in gaining a higher SERP rank?
Local Website Optimization | | randomagency1 -
Local SEO: City & County Pages
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
Local Website Optimization | | ChaseMG0 -
Does Schema Replace Conventional NAP in local SEO?
Hello Everyone, My question is in regards to Schema and whether the it replaces the need for the conventional structured data NAP configuration. Because you have the ability to specifically call out variables (such as Name, URL, Address, Phone number ect.) is it still necessary to keep the NAP form-factor that has historically been required for local SEO? Logically it makes sense that schema would allow someone to reverse this order and still achieve the same result, however I have yet to find any conclusive evidence of this being the case. Thanks, and I look forward to what the community has to say on this matter.
Local Website Optimization | | toddmumford0 -
Scaling Business Operation n SEO as an Entrepreneur
Hi! I'm a 1 man business operating in Singapore doing Delivery Service for Business. Right now my website is ranking at the 3rd page of google, www.vantagedelivery.com
Local Website Optimization | | Caleb-Seah
The keywords that i'm looking to rank are delivery service, delivery service singapore. Being alone in the business, i struggle in doing the SEO aspect of the website on a consistent basis. Therefore i'm looking for a scale-able way for me to do SEO in my free-time, perhaps 2 hours a day? Any recommendation especially with regards to the routine i should be looking at?
With regards blogpost, what are the recommended things to do especially when the crowd of the people who reads blogpost in my industry is close to none? Thanks!0