Best practice for local keyword ranking in URLs
-
Hi, I have a large artificial grass website with many franchise location landing pages. At the moment i have most of the landing page URLs like this www.domainname.com/uk/city/
My TLD does not contain the keyword "artificial grass" so should I follow the location with the keywords /city-artificial-grass/ or is Google pretty savvy these days and will it know that I am an artificial grass company?
I'm after the best recommendations for this if possible.
Thanks
-
Hey Alex,
I want to be sure I'm understanding this fully. Some questions:
-
Is artificial grass the main product your business sells?
-
If that's right, are you saying that your domain name is something like Alexs.com instead of AlexsArificialGrass.com?
-
And if that's right, are you asking if your landing pages should look like alexs.com/country/city/artificialgrass instead of just alexs.com/country/city? Or, something else?
-
And, finally, I'm curious about the use of a country name in your URLs. Do you have offices in more than one nation?
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone experienced to rank a KOREAN Keyword here?
Hi everyone just a quick question is it working if i rank a korean keyword in google search engine?Any tip and advice on how gain more keyword for this.
Local Website Optimization | | invechseo0 -
I cant rank well on google or bing
hi guys, I hope I can make some sense to you guys with what is occuring with my website. I am an absolute novice here. I used a drag and drop website 3 or 4 years ago, not sure exactly at the moment when i purchased the domain. however I did pretty well using paid search on both google and bing for quite some time and fairly descent in my area long beach, ca for organic for some of my keywords ( tv install, tv wall mount installation , and tv mounting service). At some point I noticed a drop last year and so this year I decided to try and do a better job on my website by making it mobile friendly and the whole https thing. I basically had to redo it and then after I was finished, the company I use for my website then transferred my website over to original domain. www.coastlinetvinstalls.com Now, If i do a search for some of the keywords im trying to rank for on google , I show up on the first page in my area on some days, and on the google maps for my local business in my area. On bing, however, Im nowhere to be found for any keywords I used to rank for. It use to be the opposite before I did this whole website fix up or whatever you want to call it. I would be on the first page for anything related to my keywords. Wat happened with bing ? any insight would be greatly appreciated. Thanks in advance,
Local Website Optimization | | Matt160 -
The best option for expanding a website to another country
Hi everyone, I have a couple questions about expanding my website from US to another country. Which option would be better to use: Country-Coded Top Level Domains, Sub-Directories or Sub-Domains? If I use a new domain, but I want to keep all the content, would canonicalization affect SEO of my new website? I want the new website (or another option) look just like the one I have, except for changing contact information, pictures and adding another language. Thank you!
Local Website Optimization | | KseniaLL0 -
Roller Coaster Rankings
Hi All! I'm an experienced SEO freelancer trying to help a company achieve great SEO results 🙂 I optimized a lot of pages which helped the site start ranking, but now some keywords are flying up and down seemingly at random. For example, one keyword went from #11 to under #50! Is it a bad sign when there is instability in the keywords? Should I be seeing some "settling down'' on my dear keywords? If there is no settling, any suggestions?
Local Website Optimization | | Rachel_J0 -
Accurate rankings data? software? tools?
Hello, While I am aware that Google rankings are subject to a number of variables, I still need to be able to provide the most accurate rankings data for my clients in their reports. Most recently, I have been using the Google Adwords Planner and modifying by location and/or device. Now, having found discrepancy in the MOZ rankings, I started trying to again find the most accurate tools or software. Could someone please suggest the most accurate tool, and also how the accurate rankings are achieved? Any help would be greatly appreciated!!!! Thanks
Local Website Optimization | | lfrazer0 -
SEO and Redirecting Site to a Different Firm's Domain while Maintaining Current Domain's Rankings
I am a plaintiffs' attorney with a website that ranks well for my major practice areas. I am considering taking a position with a new firm. As part of the discussion, the new firm would allow me to keep my current site so long as it redirects to my bio page on their firm's site. My goal is to keep my current site ranking well and continuously work on SEO efforts, in case I leave the new firm and want to rely on my current site in the future. My questions are: Is there a way to redirect my site every time it shows up in the listings (I have 1000+ indexed pages) without sacrificing its current rankings b/c of bounce rate issues, etc and 2) If I continue to add pages and work on SEO for my site while it redirects to another, will those efforts be worthwhile due to the redirect? I want to keep trying to build my site even though it redirects to a page on a different domain.
Local Website Optimization | | crpoll0 -
Website Mods and SEO for Multi-Location Practice?
We're in the process of taking over a WordPress website within the next week for a 3 location medical practice. These are in 3 different cities. 1 location is in a pretty competitive market, while the other 2 are not. The current site isn't bad for design and navigation and they don't have the budget for a full-redesign. Structurally, it is sound. It lacks a lot of content though and a blog. It is not responsive, should we convert to make it responsive? At first glance you can't tell they have 3 locations and their content for each location and services offered is pretty weak. What other suggestions do any of you have for getting the main site to rank for all 3 locations? I know it'll take some time since they are no where to be found now, but just looking for any other tips you may all have. Thanks!! - Patrick
Local Website Optimization | | WhiteboardCreations0 -
Bing ranking a weak local branch office site of our 200-unit franchise higher than the brand page - throughout the USA!?
We have a brand with a major website at ourbrand.com. I'm using stand-ins for the actual brandname. The brand is a unique term, has 200 local offices with sites at ourbrand.com/locations/locationname, and is structured with best practices, and has a well built sitemap.xml. The link profile is diverse and solid. There are very few crawl errors and no warnings in Google Webmaster central. Each location has schema.org markup that has been checked with markup validation tools. No matter what tool you use, and how you look at it t's obvious this is the brand site. DA 51/100, PA 59/100. A rouge franchisee has broken their agreement and made their own site in a city on a different domain name, ourbrandseattle.com. The site is clearly optimized for that city, and has a weak inbound link profile. DA 18/100, PA 21/100. The link profile has low diversity and generally weak. They have no social media activity. They have not linked to ourbrand.com <- my leading theory. **The problem is that this rogue site is OUT RANKING the brand site all over the USA on Bing. **Even where it makes no sense at all. We are using whitespark.ca to check our ranking remotely in other cities and try to remove the effects of local personalization. What should we do? What have I missed?
Local Website Optimization | | scottclark0