Will NAP Schema Impact non local searches
-
Hi,
Just got a business address and a toll free number for my website. I have read that adding the NAP details schema to the site gives that additional weight of trust to Google and also helps local search.
Now my website is NOT local. However, if I add my LA address details on my website using the Local Business schema.org, it might give Google the impression that I am based out of CA. Fair enough, but my question is, will it impact negatively for SERPs from other states.
For example I might want to rank for KW "Autism Alternative Treatment". Obviously now that I have added my NAP, if someone keys in Autism Alternative Treatment LA or Autism Alternative Treatment CA, google should give my site preference. But if someone searched Autism Alternative Treatment Arizona, will google exclude/downgrade me (even though there may not be a local site for Arizona) from the search results under the pretext that I am not Arizona based?
Your suggestion would be very helpful.
-
Google has indicated that they don't use Schema data for ranking purposes. Adding the schema will not make it less likely for you to rank for "Autism Alternative Treatment Arizona" than you are now.
Do you provide any services to clients in California, or is your website more of a resource site with information about autism? If it's the latter, you really don't need to worry about queries with a local intent. Focus instead on making your site a topical authority with high-quality content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can High Traffic and Bounce Rate Hurt Local Rankings?
I just began working on a campaign for a dental office who happened to rank really well for some general search terms around post-op care. They received a ton of traffic for a small local site-- 26k organic visits YTD-- but since they focus on providing services locally, their conversion rate for organic search is pretty abysmal. On top of that, a couple of their high-traffic pages are contributing to a 90%+ average bounce rate on the site. Clearly the goal of the website doesn't involve attracting a national audience, but tons of traffic couldn't possibly be a bad thing... right? On the flip side of the coin, their local visibility is terrible. Their DA is comparable to their competitors, but in local SERPs they're nowhere to be found. Could one of these factors be affecting the other? Could their high visibility, but lack of conversions, from a bunch of organic traffic be hurting their visibility locally? I'd be interested hearing from other SEOs who may have faced similar situations in the past.
Local Website Optimization | | formandfunctionagency0 -
Local Site Linking to Corporate Site In Main Menu - Bad for SEO?
Hi, We have 'local' websites for different countries (UK, DE, FR, AP, US etc.) and a corporate website, the local websites are going to be linking back to the corporate website in the main menu (think about us, terms and conditions kind of pages). Any local products will have their own pages on the local website but global products will be linked back to the corporate website. We will be placing an indication the user will be going to another website next to those menu links that go to the corporate website. Is there any drawback to this for SEO? Should we use nofollow in the menu structure of regional websites for these links? Thanks for your help.
Local Website Optimization | | UNIT40 -
What Mystery Local SEO Factors Are At Play Here?
Absolutely perplexed on the ranking factors for Google Maps (hence also the 3-pack in normal search results). Are seeing search queries that return 3-pack and organic result like this and wondering why these sites are getting 3-pack preference?Not that sites 2 and 3 are no closer to the test user's location than Site 4. All 4 sites have a street address showing.3-pack result:#1 - Site 1 - No reviews. Same distance as Site 4 to user. #2 - Site 2 - 1 review for 1 star. Farther from user than site 4. #3 - Site 3 - 2 reviews for 5-star average. Farther from user than site 1, 2, and 4.#4 (not show in 3-pack) - Site 4 - 6 reviews with 6 star rating, closer to user than site 2 and 3.Organic results below 3-pack:#1 - Site 4#2 - Site 4#3 - Other site#4 - Site 1Sites 2 and 3 not in top 10 organic non-map resultsSo what would be the most likely ranking factors keeping making site 1-3 rank above site 4 in the 3-pack/map results?If on-page and backlink factors were at play, you'd expect to see sites 1, 2 and 3 higher than site 4, and in the case of site 2 and 3 at least in the top 10 of the organic results. All sites were similar distance to the user.
Local Website Optimization | | SEO18050 -
Multiple My Business pages affecting local SEO?
Hey Moz! We have a situation with a dentist firm with multiple doctors at the same address. They have two locations for their dental offices, and each of the dentists operate at both offices. The issue: Each doctor insists on having their own by business page for each location and i'm afraid this is hurting their local SEO. We've been tracking keywords by week and we've seen some big fluctuations in ratings and i'm looking into why this is happening. The office in location 1 has it's own Google My Business page and the three dentists have their own my business page set up at the exact same address. The office in location 2 has it's own Google My Business page as well and the three dentists have their own my business page there also. This leads the two addresses of the main offices having multiple My Business pages at the same address competing against eachother since they are all are registered with similar names and specialties. Could this be hurting our local SEO? Thanks! -Z
Local Website Optimization | | zacgarrison_700 -
Duplicate content, hijacked search console, crawl errors, ACCCK.
My company employed a national marketing company to create their site, which was obviously outsourced to the lowest bidder. It looks beautiful, but has a staging site with all duplicate content in the installation. I am not seeing these issues in search console, and have had no luck getting the staging site removed from the files. How much should I be banging the drum on this? We have hundreds of high level crawl errors and over a thousand in midlevel. Of course I was not around to manage the build. I also do not have ftp access I'm also dealing with major search console issues. The account is proprietarily owned by a local SEO company and I can not remove the owner who is there by delegation. The site prefers the www version and does not read the same traffic for the non www version We also have something like 90,000 backlinks from 13 sites. And a shit ton of ghost spam. Help!
Local Website Optimization | | beth_thesomersteam0 -
Title Tag, URL Structure & H1 for Localization
I am working with a local service company. They have one location but offer a number of different services to both residential and commercial verticals. What I have been reading seems to suggest that I put the location in URLs, Title Tags & H1s. Isn't it kind of spammy and possibly annoying user experience to see location on every page?? Portland ME Residential House Painting Portland ME Commercial Painting Portland Maine commercial sealcoating Portland Maine residential sealcoating etc, etc This strikes me as an old school approach. Isn't google more adept at recognizing location so that I don't need to paste it In H1s all over the site? Thanks in advance. PAtrick
Local Website Optimization | | hopkinspat0 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
Will subdomains with duplicate content hurt my SEO? (solutions to ranking in different areas)
My client has offices in various areas of the US, and we are working to have each location/area rank well in their specific geographical location. For example, the client has offices in Chicago, Atlanta, Dallas & St Louis. Would it be best to: Set up the site structure to have an individual page devoted to each location/area so there's unique content relevant to that particular office? This keeps everything under the same, universal domain & would allow us to tailor the content & all SEO components towards Chicago (or other location). ( example.com/chicago-office/ ; example.com/atlanta-office/ ; example.com/dallas-office/ ; etc. ) Set up subdomains for each location/area...using the basically the same content (due to same service, just different location)? But not sure if search engines consider this duplicate content from the same user...thus penalizing us. Furthermore, even if the subdomains are considered different users...what do search engines think of the duplicate content? ( chicago.example.com ; atlanta.example.com ; dallas.example.com ; etc. ) 3) Set up subdomains for each location/area...and draft unique content on each subdomain so search engines don't penalize the subdomains' pages for duplicate content? Does separating the site into subdomains dilute the overall site's quality score? Can anyone provide any thoughts on this subject? Are there any other solutions anyone would suggest?
Local Website Optimization | | SearchParty0