Change SEO focus from homepage to other page on the domain
-
Hi,
we are (were) ranking top 5 with gietvloer-wand.nl by focussing the homepage for a certain keyword. We're trying to change to focus from the homepage to /gietvloeren with more content / information.
How to go about this? how to tell Google that /gietvloeren is more relevant / important then than the homepage? Or any experiences how long it will take for Google to see that the page has more information than the homepage?
It's a test and any experiences you can share would be great.
Thanks!
-
Hi Roderick,
From experience, this is quite hard to shake a keyword off a homepage and onto another that isn't ranking without physically removing that keyword the homepage - which comes with great risk.
I wouldn't advise doing that on it's own, as it won't necessarily mean that your new page (although more relevant for that term) will start ranking in its place - it may just result in you not ranking at all.
Your homepage will naturally have a higher PA than the sub-page with more links built to it and in Google's eyes, may look more relevant.
You'll need to make sure that you cover the topic from all angles to tell Google that the sub-page is more relevant for that term. For example, using internal linking with that anchor text throughout your site going to that page and not the homepage. You'll then need to back this up with external links.
Use Moz's backlink anchor text checker to pull all external links that have been built that go to the homepage and contact them to ask them to change it to the more relevant page.
As to how long it can take is a 'how long is a piece of string' question. It depends how quickly you can make the above changes and how long it takes Google to recrawl any other links.
I hope that gives you a good start for what you can do to take action.
Kelly
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking for different page than the page optimized
I have optimized "equipment trailer for rent" on this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover. I'm wondering if anyone can tell me why Google has chosen to rank the keyword phrase for this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 This is just one example. It has happened on several of my pages / keywords.
On-Page Optimization | | BigTrailerRentals0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
Wordpress SEO. How to add static content above home page posts.
I think I many have some duplicate content issues as have been adding unque content above posts in categories using the all category SEO. How can I add static content to the posts on the home page though? Any help appreciated!
On-Page Optimization | | SamCUK0 -
Does Bing consider http://www.domain.com the same as https://www.domain.com?
Bing Webmaster Tools showed me that sometimes it displays https://www.domain.com in its results and sometimes http://www.domain.com. That got me thinking. Does Bing consider https to be a seperate duplicate copy of the http version? IE does my site get knocked down for duplicate content because of this? In Google webmaster tools, I can tell it whether I want https or http. But I dont know how to tell Bing. Any pointers will be appreciated. Thanks Dan
On-Page Optimization | | DanFromUK0 -
SEO Location Pages - ALT Image Tag Question
Hello Guru's, I have a Hire Website whereby you can rent products online. I have created different Location pages for these which are in essence the same pages page but with different location specific urls, title tags , on page content etc etc. This helps me to rank for local search. These location pages also display 20 products per page. My question is Should I make the ALT IMAGE TEXT location specific for each of the 20 products . Example - Steam Cleaner Rental in "location" or should I only amend a few of the Atl Image Texts to be location specific. I don't want to come accross as spammy in google eyes but I also don't want to be seen as having duplicate content , images etc etc What do you think ? thanks Sarah.
On-Page Optimization | | SarahCollins0 -
Opinions please on Duplicate page titles & too many on-page links warnings.-
Hello folks, I'm a total SEO newbe but totally enjoying
On-Page Optimization | | CSC
using SEOmoz to learn more. We have ecommerce sites and the 1st crawl flags – as appears typical too many on-page links. We display up to 20 products (each with three links!)
and I’m trying to push to have fewer but meeting resistance from colleagues.
We have links duplicated all over the site believing it eases navigation. My question is just how critical is the number of products displayed
and the resulting volume of links to SEO results? Also we currently have collections of products displayed
across several pages which of course have the same page title and this is flagged
as a duplication error. I wonder if product auto-scrolling help as this means only a certain number of products are displayed at one time on one page thus reducing links and the need for duplicate page titles? My superiors are resisting change (perhaps nervous of spoiling
what already works) and I need to know where to direct my persuasive powers! Many thanks in anticipation, Spence0 -
Best SEO extension or plugin for on-page optimization
I was wondering what you guys might recommend for a browser extension or plugin that would help developers optimize each page for specific keywords. I'm looking for a tool that will give me a grade on how well it's optimized with a recommendation checklist. I would use SEOMoz's onpage analysis tool but it doesn't have access to my private development environment (hence the need for a plugin.) Recommendations? Thanks!
On-Page Optimization | | net32SEO0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5