Local Business Page Ranking Issue
-
**Concern:- **Please try to understand my concern. I'm not worried or talking about my ranking.
#1. Business Name - Law Office of Paul M. Marriett
Address - 308 West State Street #97 B, Rockford, IL 61101#2. Business Name - Law Office Of Brendan Caver, Ltd.
Address - 308 W State St #96, Rockford, IL 61101These are two business pages and both have different location as you can see in mentioned address.
If #1 (Law Office of Paul M. Marriett) ranked on any keyword then #2 (Law Office Of Brendan Caver, Ltd.) does not appear anywhere in result. That's not for a single keyword. Issue is running for all keywords Approx (8-10).
Keywords :-
DUI Lawyer Rockford,
DUI Attorney Rockford,
Criminal Lawyer Rockford,
Criminal Attorney Rockford,
DUI Lawyer Rockford IL,
DUI Attorney Rockford IL,
Criminal Lawyer Rockford IL,
Criminal Defense Attorney Rockford,Law Office of Paul M. Marriett ranked for upper mentioned keyword and you can see Law Office Of Brendan Caver, Ltd. is not appear anywhere in search.
.......................................................................................................................................................................................Keywords :-
Best Criminal Attorney Rockford IL,
Best Criminal Lawyer Rockford IL,
Best Criminal Lawyer Rockford,
Best Criminal Attorney Rockford,
Best DUI Lawyer Rockford,
Best DUI Lawyer Rockford IL,
Criminal Defense Lawyer Rockford,
Criminal Defense Lawyer Rockford IL,
Criminal Defense Attorney Rockford IL,Law Office Of Brendan Caver, Ltd. is ranked for upper mention keywords and Law Office of Paul M. Marriett is not appear anywhere in search.
Please check deeply and let me know. -
You're welcome, Jeenu, and good luck with the audit. It can be really fun wading into these kinds of details. You never know what you'll discover!
-
Great Thanks Miriam.
I will do same.
Have a great time ahead!
Thanks. -
Hi Jeenu,
Thanks for the reply. Okay, so your best bet at this point is to do a complete competitive audit of the company that is outranking your client, doing a side-by-side comparison of their metrics vs. your client's. This will enable you to form a hypothesis about what factors the competitor has that are stronger than your client's and that may be leading Google to favor that competitor over your client. You need to look at every possible factor so that you can form a picture in your mind of why the competitor gets to show at the automatic zoom level while your client is being filtered out. Is it domain authority, age of domain, citation consistency, reviews, links, etc? You'll have to be extremely thorough to start to get to the root of the matter.
Once you've formed your hypothesis, the second step will be to create a plan for your client to begin beating the competitor's metrics. Maybe your client will need more authoritative links, better GMB landing page URL content, etc. Every case will be different, so there's no shortcut for getting down into the trenches on this one and doing the research and analysis to form a clear plan.
Your goal: find what improvements your client needs to make in order to convince Google that his business is the one that deserves to be shown at the automatic zoom level, instead of being filtered out.
Hope this helps!
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
#. they are totally separate legal entities in same street.
Are both of these businesses your clients, or just one of them?
Only one. -
Hi Jeenu,
So that does, indeed, sound like Possum. I have a couple of follow-up questions for you:
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
-
Are both of these businesses your clients, or just one of them?
-
-
Greetings Miriam!
Hope you are doing great.I have tried the Zoom trick and found both business page is showing. Can you please suggest me the way to improve ranking of Second Business Page for First set of keywords.
Great Thanks.
-
Hi Jeenu,
Your scenario has all the earmarks of Google's Possum filter. Possum filters out business that share the same category and are in the same building or even the same couple of city blocks. The way to verify if this is Possum typically goes like this:
-
Search for your keyword and note which business is appearing on the map for it at the automatic zoom setting of the map.
-
Then, begin clicking on the zoom button, one click at a time. If the second business then appears once you've zoomed in a few times (it could be 5 clicks, 10, clicks etc.), then it's reasonable to assume that it's the Possum filter you're dealing with.
You can read more about Possum here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
Anecdotally, when I'm searching from my location in California, both Marriett and Caver are in the local pack, but I'm very far from Illinois. If you're seeing this behavior from a more local location, and the zooming tip does surface the second business for the desired keyword, it's likely Possum at play.
-
-
Greetings Christy
Thanks for your reply.#. Yes, I'm talking about Local Search Results.
If I search first set of keywords in Google.com then First Business Law Office of Paul M. Marriett (Business Name) showing in local search result and Second BusinessLaw Office Of Brendan Caver, Ltd. (Business Name) is not appear anywhere in search result.
Same way, If I search second set of keywords then Second business is showing in local search result and first business is not appear anywhere in local search.
Please find the image on given URL.
-
Hi jeenu_svs,
I'm not sure what your question is, to be honest. Are you asking why site #2 does not appear in search results at all when site #1 ranks high for the first set of keywords (and vice versa)? Is your concern limited to non-personalized local search results?
Thanks in advance for clarifying your question!
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue for ranking Keywords.
Hello Team, First of all, this is the best tool for SEO experts, it tells all the criteria like ctr, priority, and also difficulty, for keyword research I will give you 10/10, but my issue is this. When I put my site URL https://topbestwatersoftener.com/ to Moz, then this shows me no ranking keyword, but I have 2 my keywords in the top 100. The other tools like Ubbersuggest show me these two. Kindly tell me why? its about crawling speed?
Reviews and Ratings | | nomimhr1230 -
Schema Code Not Working – Used Business Review Bundle Plugin
Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed
Reviews and Ratings | | Bhisshaun0 -
What is the problem with my site? Rankings are going down, not sure why.
Rankings for almost all the keywords are not improving and going down, not sure why. Can anyone please suggest me what's wrong with my site and what can i do to improve the overall performance of the site.I would really appreciate your help.
Reviews and Ratings | | Mr.Suren0 -
How to address reviews that show up in Google but come from a business's own website?
One of my clients has a competitor who has a fairly poor reputation based on reviews on Google and Yelp. But, this competitor allows people to review them on their own website, and their "4.8" rating based on 250+ "reviews" show up in search engine results. I assume they are using schema markup to encourage that. My question is whether there is anything we can do to report this to Google, or otherwise make sure the general public is not fooled by these reviews?
Reviews and Ratings | | irapasternack2 -
Does advertising on Yelp help a business get more Yelp reviews?
I've gotten this question from a few clients. There seems to be a correlation in some cases between paying to advertise on Yelp, and the volume of reviews received. Of course, correlation does not necessarily equal causation. And I can attest to the fact that other clients who have at times advertised on Yelp did not even see a correlation. Has anyone else seen this correlation? And if so, can you speak to the possible causation or lack thereof?
Reviews and Ratings | | irapasternack0 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | | RosemaryB0 -
Localized vs Professional Images
When it comes to local directory sites such as Google+ Local for business, Yelp, Bing places for business, etc., what is everyone's opinion on the type of images that should be used? I am trying to decide if I want to use 10 professionally produced images (the same 10 will be used across hundreds of locations under the same brand across the country) or if each location should use their own unique 10 images that show localized images from that exact location. When it comes to profile completeness, I think each site does not care, as long as they represent your company well. However, I am curious if there are any case studies or the like that show that one image type is better to use over the other in terms of helping customers make decisions to contact your business or not. really appreciate any comments you have to share.
Reviews and Ratings | | dsinger0 -
Dramatic decline in rankings
Hi I'm in need of some advice, one of our clients has had a very sudden and dramatic decline in rankings. On the week commencing 20th Jan, 23 of our keywords declined from pages 1, 2 and 3 of Google out of the top 50. We haven't been carrying out any bad practice SEO, just some on page optimisation so that we achieve A grades with the Moz tool. We have also built 4-5 links in the past 3 months with quality and relevant sites such as biz crowd and industry relevant blogs so I don't see why this would be a problem. I noticed on the Moz Cast that there was some increased algorithm activity on 23rd and 26th Jan which would correlate with this decline in rankings, but our other SEO clients seem to be unaffected - I'd be interested to see if anyone else has been affected by this? I welcome any advice or further insight on this. Thanks in advance.
Reviews and Ratings | | RedAntSolutions0