Does the more number of ranking pages improve the website ranking?
-
Hi all,
Let's say there is a website with 100 pages ad 95 pages are not ranking for any keywords; but the other 5 pages including homepage are ranking for some keywords. In this scenario, the 95% non-ranking pages does impact the other 5% pages rankings? Or every page holds their credibility in ranking irrespective of other pages in website?
Thanks
-
Hi there,
Yes, the overall website situation impacts particular pages. Shortly:
It's not only about how the particular page is optimised, it's also considered what it's surrounded by - i.e. other pages / rest of the website. So when you analyse your page, you should also analyse your website to see bounce rates, or time on site for example. If you want to improve pages, you should look at its complexity. I don't believe you can succeed long-term if you have 5% of over-optimised pages and 95% don't even rank. Google is becoming more and more clever. Try to optimise those 95% of pages (or at least some of them), get them some backlinks and you'll see DA growing and it should have positive impact on PA of your focus pages.
I hope this helps. Good luck!
Katarina
-
Hi there
Ultimately, if you're creating great content on your website and are collecting great links to the internal pages of your website, then the entire domain will be performing better overall, increasing domain authority. What you're describing here sounds like you have a few relatively optimized pages that are standing well on their own. I would not say that the other 95 pages are providing much value to the other 5.
What I would do is take a good look at your website (and do it regularly), focusing on structuring your website and optimizing your pages in a way that makes sense for the users and from a crawlability standpoint. From there, I'd begin focusing on developing strong content that's relevant to those users you are trying to target and distribute that content in a way that garners quality backlinks that point back to your website. Doing this will help not only the page, but the entire domain.
All of the resources I have provided should help! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Rank on Moz compared to Ahrefs
So there seems to be a huge philosophical difference behind how Moz and Ahrefs calculates page rank (PA). On Moz, PA is very dependent on a site's DA. For instance, any new page or page with no backlinks for a 90DA site on Moz will have around 40PA. However, if a site has around 40 DA, any new page or page with no backlinks will have around 15PA PA. Now if one were to decide to get tons of backlinks to this 40 DA/15PA page, that will raise the PA of the page slightly, but it will likely never go beyond 40PA....which hints that one would rather acquire a backlink from a page on a high DA site even if that page has 0 links back to it as opposed to a backlink from a page on a low DA site with many, many backlinks to it. This is very different from how Ahrefs calculates PA. For Ahrefs, the PA of any new page or page with no backlinks to it will have a PA of around 8-10ish....no matter what the DA of the site is. When a page from a 40DA site begins acquiring a few links to it, it will quickly acquire a higher PA than a page from a 90DA site with no links to it. The big difference here is that for Ahrefs, PA for a given page is far more dependent on how many inbound links that page has. On the other hand, for Moz, PA for a given page is far more dependent on the DA of the site that page is on. If we were to trust Moz's PA calculations, SEOrs should emphasize getting links from high DA sites....whereas if we were to trust Ahref's PA calculations, SEOrs should focus less on that and more on building links to whatever page they want to rank up (even if that page is on a low DA site). So what do you guys think? Do you agree more with Moz or Ahref's valuation of PA. Is PA of a page more dependent on the DA or more dependent on it's total inbound links?
Algorithm Updates | | ButtaC1 -
Do sub-domain visits do not count for website?
It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?
Algorithm Updates | | vtmoz0 -
Our Journey back to Good Rankings.
17 year old support site on the topic of hair loss. The home page (and pretty much all internal pages) enjoyed Page 1 Place 1 ranking out of 64 million search results for 12 of those years, for our main search phrase: hair loss. Other internal pages ranked #1 for other search phrases. I believe we were blessed by Google because we did everything the best we could: Genuine, manually constructed, unique, relevant content that was created from the heart. Other generalized health sites linked-to our site for more information on hair loss, and we had a couple thousand back-links that we never had to pay for. For the last 7 years or so, core content and news center went stagnant, but user-driven content (discussion forums) continued chugging along. Very old CMS systems had created duplicate content (print pages, PDF pages, share pages) and the site was not mobile-friendly at all. By the end of 2013, our home page had been bumped to the middle of Page 2 for "hair loss" as Google began pushing us down. Replacing our 700 page site dedicated to the topic of hair loss with random news articles, and dermatology organization sites that had little more than a paragraph of content on the topic. Traffic and income dropped by over 75% with this change, and by 2015 we were looking at a 9 year old site design that wasn't mobile-friendly, and had no updated content outside of the Forums for about as long. Mid 2015 we began a frantic renovation. The store was converted to a mobile-friendly design, tossed into HTTPS, and our developer screwed up, forgetting to put canonicals in place. Soon after, our store rankings dropped to almost zero. By the end of 2015 this was fixed, and we were spending tens of thousands to convert a very large, very old site into WordPress with a responsive, mobile friendly, lightning fast page-load design. We had no Google Analytics data prior to this either. Actions Taken starting Jan 1, 2016 - May 2016: Static Homepage + core content > Now put into WordPress. (80 pages) - proper 301's. News section running a 10 year old "PostNuke" CMS > Now put into WordPress. (300 pages). 301's. Forums running a 5 year old vBulletin > Now put into XenForo. (160,000 pages). 301's. Profiles section running a 10 year old "SocialEngine" CMS > Now put into new SocialEngine. (10,000 pages)* Site moved from HTTP > HTTPS. Proper 301's. Store CMS already finished months prior but sales dropped by 90%. Almost zero. Old forum CMS had created countless duplicate URLs. All of these 410'd. Old forum CMS had 65,000 pointless member profile pages indexed. All 410'd. Old news CMS created 4+ dup pages for every article (print, etc). All 301'd to new Article URL. Our HTACCESS file is thousands of lines long, trying to clean everything up, and redirect everything back to one, accurate, proper URL for each piece of content. It was a lot of work! After 17 years, we obviously had spammy sites linking to us. I quickly deleted content on my site the worst offenders were linking to. Then hired an SEO person to create a disavow audit on the other 20,000 sites liking to us. He settled on around 300 URLs needing disavow, but commented that didn't see any evidence we'd been penalized by Panda. He finished Friday and we will submit disavow Monday. Ran Screaming Frog audit on the site Cleaned up Google Search Console fully Created properties and submitted new sitemaps there. Monitored each property for the last 3 months and addressed 100% of issues raised. Revived Facebook, Twitter, Google+, Pinterest, and Instagram Accounts. Began publishing new content in our /news/ section and cross-posting to Social Media. Began improving up our Title Tags in the Forums as they often were pointless: "Hi! Need help!?" **Despite this, nothing has helped. Nothing has budged. Our traffic hasn't moved an inch since January. Sales have dropped 90% and site income has almost dried up. ** I have taken out a $25,000 personal loan just to cover my mortgage and pay my bills while I attempt to identify what's going wrong, and how to fix it. It bought me about 3 months, and that 3 months is almost up. I hired 2 or 3 different SEO experts with varying levels of experience. Due to no Google Analytics data to draw on, none of them could come up with any specific explanations for our drop in ranking over the last 4 years. That's why I took the approach to just "do everything" to fix all problems identified, and then cross my fingers. It hasn't worked. As of today our home page is not even found in google for our main search phrase: hair loss. Its simply not there. At all. And the only thing that is ranking is our forums, ranked at "67", which is horrible. But I don't understand why a site that was doing so well for over a decade has now been completely dropped from Google, without a single notice in Console or otherwise, explaining any problems. I realize this is a massive undertaking, and an equally massive post. But any time you can spend helping me will be forever appreciated.
Algorithm Updates | | HLTalk0 -
Using a stop word when optimizing pages
I have a page (for a spa) I am trying to fully optimize and, using AdWords have run every conceivable configuration (using Exact Match) to ascertain the optimal phrase to use. Unfortunately, the term which has come up as the 'best' phrase is "spas in XXX" [xxx represents a location]. When reviewing the data, phrases such as "spas XXX" or "spa XXX" doesn't give me an appropriate search volume to warrant optimizing. So, with that said, do I optimize the page without the word "in", and 'hope' we get the search volume for searches using the word "in", or optimize using the stop word? Any thoughts? Thank you!
Algorithm Updates | | MarketingAgencyFlorida0 -
Help on Page Load Time
I'm trying to track page load time of the visits on my site and GA only says to me that it's equal to zero and page load sample is aways zero too. I've made a research, and I found that GA is used to track page load time automatically, isn't it?
Algorithm Updates | | ivan.precisodisso0 -
Too many page links?`
Hi there This blog insert was flag suggesting there was too many page links? I cant identify the same problem? Can anyone explain?
Algorithm Updates | | footballfriends0 -
How Do Geo Rankings Work?
I know that's vague, so let me specify. I recently got a client on the second page for a relatively difficult 2 word keyword. That is when the location is set to Chicago, Il in Google and private browsing in Chrome (so I'm not logged in). This is great because Chicago is the more important location (the client is located there and that's what his location is when he searches in Google). But when he goes home to the suburbs and searches, the ranking completely disappears. Why would he rank in a much more desired location such as Chicago vs a suburb way out of the city? Is that something you can control or target in terms of optimization? It's difficult trying to explain why this is happening to clients.
Algorithm Updates | | MichaelWeisbaum0 -
Using ™ and ® in page titles
Is it bad to use registered trademark symbols in page titles? Does this somehow hurt in search rankings?
Algorithm Updates | | mlentner0