A tale of two pages - one ranks great and one doesn't - but they are set up the same way
-
Hi everyone,
First time poster
I will keep it simple - we have two pages on our website that are set up in the same way (or so we think) but achieve vastly different search engine rankings. We have spent weeks trying to figure out why this should be the case, but to no avail. Perhaps you guys can do a little diagnosis and see what we are missing:
for search term:
used machine tools
www.machinetoolsonline.co.za/buy-used-machine-tools
Is working well for us.
for search term:
new machine tools
www.machinetoolsonline.co.za/buy-new-machine-tools
is a disaster In fact, Google ranks our home page which is optimised for other terms, higher.
Any ideas would be appreciated. Thanks!
-
Look at to your Search Console and see your backlinks and internal links
1 - search console > search traffic > links to your site
2 - search console > search traffic > links to your siteBefore to start an outreach stratege you have to make sure of accomplish all the technical seo tasks. Add Canonical Tags, internal link structure, header optimization an so on
What I'm traying to say is first improve your page (onsite optimization).
You have to optimize the page "New Machines " but you can not doit without optimize other ones.For me the best tool for that are semrush, moz, ahrefs and of course Search Console
-
I am assuming this is a matter of competitor and also internal/external links pointing to the particular page. I would increase the quality (add more unique content, pictures) of the unranked page, add some internal links to it, and re-index it with Google Search Console's Fetch and Render tool.
-
Hi Roman,
Yes - this seems more on the right track for me, as there are measurable differences for the pages based on the following metrics:
Links 2
Reffering Domians 2
Keywords 20
I will use the Moz tools to check these out. By way of further explanation as to why we are so stumped by this problem, here are two summaries of our analytics performance for the two pages over the same period - the differences seem unbelievable:
www.machinetoolsonline.co.za/buy-used-machine-tools
284 sessions, 74.91% new sessions, Organic referrals 246
www.machinetoolsonline.co.za/buy-new-machine-tools
5 sessions, 80% new sessions, Organic referrals 4
I will update the thread. Any other suggestions are welcome!
-
Hi Shalu,
Thank you for your answer. However, our competition, that we benchmark against, has far less content on page than we do. To make matters more interesting, this page:
www.machinetoolsonline.co.za/buy-used-machine-tools
ranks second to the competitions page for the search term: used machine tools
but this page:
www.machinetoolsonline.co.za/buy-new-machine-tools
ranks 51+ to the competitions number 1 ranked page for the search term: new machine tools
It's the sheer difference, when the pages are so very similar from a content structure perspective (they each focus on new or used machines of course) that I cannot understand.
-
I think that, a good outreach strategy, can make a big difference in your traffic and your authority, so you can create 10 or 20 post (can hire a freelance copywriters), very well written post, of course make the keyword research and then look for some guest post where you can send your articles with links pointing to your site.
-Buzzstream for me is the best tool for Outreach
-
www.machinetoolsonline.co.za/buy-used-machine-tools
has 2 backlinks pointing of 2 differents domainURL Rating 9
Domian Raiting 35
Links 2
Reffering Domians 2
Keywords 20www.machinetoolsonline.co.za/buy-new-machine-tools
URL Rating 7
Domian Raiting 35
Links no data
Reffering Domians no data
Keywords no dataSo maybe you should try to create some backlinks pointing to that specific page.
Keep in mind to you have to find, I really useful website with the same level of your page, remember the anchor text of those links needs to be related with the topic and keywords of your page -
I have gone through your webpages and found that it has lack of quality contents in comparison to the pages that are ranking better than yours. The possible reasons for both of two could be high competition. You need to optimize your webpages as per the quality parameters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking not correct
Hi, I am new in moz. I just wonder why on pro it shows that our domain laysander.com is rank no 9 on google US. but when I check myself on google.com, it shows on page 2. No 4. What should I do to increase my real rank so that I can go to page 1 Top 3? Thanks,
Moz Pro | | laysander0 -
Finding page ranking when over 50-100+
How can I find my page ranking (what position i land on in google etc. for a certain keyword) when seomoz and other programs ive tried simply say "50+" or "100+" without giving me the actual number?
Moz Pro | | smarthidbiz0 -
How long will it take for Page Rank (or Page Authority) to flow via a 301 redirect?
I've recently redeveloped a static site using WordPress and have created 301 redirects for the original urls to the new urls. I know I won't get all the value passed via the 301, but I'm hoping some will. Any idea how long this may take? It's been nearly a month since the changeover so wondering if it would be weeks, months or more?
Moz Pro | | annomd0 -
How to Refresh the Rankings Tool?
Is there a way to manually refresh the "Rankings" part of a campaign? I know about the Rank Tracker tool but didn't have a lot of keywords set up there. So I need to refresh the Rankings in the Campaign to know exactly which rankings have dropped in the past few hours... any way to do that?
Moz Pro | | abhim120 -
Page Authority is the same on every page of my site
I'm analyzing a site and the page authority is the exact same for every page in the site. How can this be since the page authority is supposed to be unique to each page?
Moz Pro | | azjayhawk0 -
Why are these pages considered duplicate page content?
A recent crawl diagnostic for a client's website had several new duplicate page content errors. The problem is, I'm not sure where the error comes from since the content in the webpage is different from one another. Here's the pages that SEOMOZ reported to have duplicate page content errors: http://www.imaginet.com.ph/wireless-internet-service-providers-term http://www.imaginet.com.ph/antivirus-term http://www.imaginet.com.ph/berkeley-internet-name-domain http://www.imaginet.com.ph/customer-premises-equipment-term The only thing similar that I see is the headline which says "Glossary Terms Used in this Site" - I hope that the one sentence is the reason for the error. Any input is appreciated as I want to find out the best solution for my client's website errors. Thanks!
Moz Pro | | TheNorthernOffice790 -
Urgent: Campaign set up 'Select Competitors' errors
Hi. Im setting up my first campaign and Im having issues with step 3: 'Select your competitors to track'. I only want to track 1 competitor: http://en.wikipedia.org/wiki/Ryan_Murphy_(writer) When I enter this and the competitor name into the form provided and click 'continue to next step' it throws an error at me: Darn, there are errors in your form! Don’t worry, Roger can’t feel pain. Competitors domain http://en.wikipedia.org/wiki/ryan_murphy_(writer) may not have a /path after the host Domain http://en.wikipedia.org/wiki/ryan_murphy_(writer) may not have a /path after the host Can anyone help me as this is urgent.
Moz Pro | | RyanSMurphy1 -
How would you set up campaigns?
Hi Guy's, I have a question about campaigns, We run a eCommerce website with several categories with sub cats/ i.e. natural hair care Natural Shampoo Natural Conditioner Natural Treatments natural Skin Care etc etc My question is this... do you use campaigns to separate the sites sections up? or do you run one campaign, trying to get my head around the best way to target my sections for performance/keywords etc... Thanks Daniel
Moz Pro | | LushDuck0