A tale of two pages - one ranks great and one doesn't - but they are set up the same way
-
Hi everyone,
First time poster
I will keep it simple - we have two pages on our website that are set up in the same way (or so we think) but achieve vastly different search engine rankings. We have spent weeks trying to figure out why this should be the case, but to no avail. Perhaps you guys can do a little diagnosis and see what we are missing:
for search term:
used machine tools
www.machinetoolsonline.co.za/buy-used-machine-tools
Is working well for us.
for search term:
new machine tools
www.machinetoolsonline.co.za/buy-new-machine-tools
is a disaster In fact, Google ranks our home page which is optimised for other terms, higher.
Any ideas would be appreciated. Thanks!
-
Look at to your Search Console and see your backlinks and internal links
1 - search console > search traffic > links to your site
2 - search console > search traffic > links to your siteBefore to start an outreach stratege you have to make sure of accomplish all the technical seo tasks. Add Canonical Tags, internal link structure, header optimization an so on
What I'm traying to say is first improve your page (onsite optimization).
You have to optimize the page "New Machines " but you can not doit without optimize other ones.For me the best tool for that are semrush, moz, ahrefs and of course Search Console
-
I am assuming this is a matter of competitor and also internal/external links pointing to the particular page. I would increase the quality (add more unique content, pictures) of the unranked page, add some internal links to it, and re-index it with Google Search Console's Fetch and Render tool.
-
Hi Roman,
Yes - this seems more on the right track for me, as there are measurable differences for the pages based on the following metrics:
Links 2
Reffering Domians 2
Keywords 20
I will use the Moz tools to check these out. By way of further explanation as to why we are so stumped by this problem, here are two summaries of our analytics performance for the two pages over the same period - the differences seem unbelievable:
www.machinetoolsonline.co.za/buy-used-machine-tools
284 sessions, 74.91% new sessions, Organic referrals 246
www.machinetoolsonline.co.za/buy-new-machine-tools
5 sessions, 80% new sessions, Organic referrals 4
I will update the thread. Any other suggestions are welcome!
-
Hi Shalu,
Thank you for your answer. However, our competition, that we benchmark against, has far less content on page than we do. To make matters more interesting, this page:
www.machinetoolsonline.co.za/buy-used-machine-tools
ranks second to the competitions page for the search term: used machine tools
but this page:
www.machinetoolsonline.co.za/buy-new-machine-tools
ranks 51+ to the competitions number 1 ranked page for the search term: new machine tools
It's the sheer difference, when the pages are so very similar from a content structure perspective (they each focus on new or used machines of course) that I cannot understand.
-
I think that, a good outreach strategy, can make a big difference in your traffic and your authority, so you can create 10 or 20 post (can hire a freelance copywriters), very well written post, of course make the keyword research and then look for some guest post where you can send your articles with links pointing to your site.
-Buzzstream for me is the best tool for Outreach
-
www.machinetoolsonline.co.za/buy-used-machine-tools
has 2 backlinks pointing of 2 differents domainURL Rating 9
Domian Raiting 35
Links 2
Reffering Domians 2
Keywords 20www.machinetoolsonline.co.za/buy-new-machine-tools
URL Rating 7
Domian Raiting 35
Links no data
Reffering Domians no data
Keywords no dataSo maybe you should try to create some backlinks pointing to that specific page.
Keep in mind to you have to find, I really useful website with the same level of your page, remember the anchor text of those links needs to be related with the topic and keywords of your page -
I have gone through your webpages and found that it has lack of quality contents in comparison to the pages that are ranking better than yours. The possible reasons for both of two could be high competition. You need to optimize your webpages as per the quality parameters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Getting keywords to rank on new landing pages
I've built new landing pages for a website, and have loaded them with researched keywords in the content, alt image attributes and metas etc - but, after a number of crawls, the keywords are currently being matched to other existing web pages on the website. Does anyone have any advice on 'unlatching' these keywords from these pages, and instead getting them to match with pages that have been optimised for them? Many thanks!
Moz Pro | | Darkstarr6660 -
No Ranking Keywords in Moz
I am using the link explorer to search my website https://bestsportsmask.com/ in Moz. But it is showing no ranked keywords but in other tools it's showing some keywords. What could be the issue.
Moz Pro | | DanielMaier0 -
Seomoz legacy pages?
Hello, I am finding that I miss several of the old seomoz sections. The legacy tools in particular like the visual website comparison. Where is that now? Also, where is the ongoing list of the top 100 sites? So much was lost in the shift to MOZ, I hope some of the good old stuff is still available. Thank you, Nolan
Moz Pro | | QuietProgress0 -
On Link Analysis tab I my best pages are 301 and 404 pages.
I looked on my redirrect file and found that /* redirects to /v/404.asp.
Moz Pro | | sbetzen
However if you look below at the link analysis the 404 page is getting a 404 error.
The homepage ecowindchimes.com/ is getting a 301 (but I don't know where it is going to).
The third one is also redirected. 1. [No Data] ecowindchimes.com/ ||| 301 ||| 2 ||| 36 2. 2. [No Data] ecowindchimes.com/v/404.asp ||| 404 ||| 2 ||| 34 3. [No Data] 3. ecowindchimes.com/index.html?lang=en-us&target=d2.html ||| 301 ||| 1 ||| 33 So I have 2 questions: 1) should this be fixed? and 2) how? This is a volusion site and I believe the "catchall" redirect was done by them0 -
How to Refresh the Rankings Tool?
Is there a way to manually refresh the "Rankings" part of a campaign? I know about the Rank Tracker tool but didn't have a lot of keywords set up there. So I need to refresh the Rankings in the Campaign to know exactly which rankings have dropped in the past few hours... any way to do that?
Moz Pro | | abhim120 -
I'd like to hook up a SEOMOZ campaign to one of my clients that I access through the AdWords MCC.
Can't seem to figure out how to go about it. Any help would be appreciated. Thanks JT
Moz Pro | | Johnthy320 -
Why are my rankings not showing up in Bing?
I recently signed up for SEOmoz and love it so far...but....in the keyword ranking section I know we rank in the top 20 for our keywords on Bing and yet for some reason the SEOmoz tool is coming back saying we arent even in the top 50. Why is this?
Moz Pro | | nextraq0