How can I get hi quality links to an ecommerce site?
-
I understand that ads don't count. What other ways are there?
-
You often have to write many well-written, and blog posts which are helpful to shoppers blog, this is to help you to earn more quality links, to your company's e-commerce site.
-
Hi there,
Thanks for the question.
It can be a challenge to build links to an ecommerce website, particularly if you're selling products which are widely available and not very link-worthy in their own right. The guide suggested by Rayflexgroup by Backlinko is certainly a good starting point, as well as a few others:
https://moz.com/blog/building-deep-links-into-ecommerce-pages - it's a few years old but worth seeing if any of the tactics are relevant for you at the moment.
https://moz.com/blog/creative-link-building-for-ecommerce-sites
https://geoffkenyon.com/ecommerce/link-building/
A few other things I'd suggest:
-
Look wider than just your products to look at your audience and what their issues, problems or concerns are. Then create content around those and look to build links into these. This takes time and you need to put a lot of effort in, but essentially you need to "surround" all of your products and categories with genuinely useful content which is as good as it can possibly be. You won't "go viral" with this kind of content but it will have the ability to pick up links over time.
-
Depending on your niche, spoof products can work well. A few examples are here and while these were not link building plays, they certainly generated links and attention.
-
Also look at the people at your company and their story - do you have a founder or CEO who is open to talking to business press or websites about business growth or retail trends? This can work well and get links from the kinds of sites that your competitors may not think of.
I hope that helps!
-
-
Hi James,
I am curious as to why you think there is only one really good way to get good backlinks to an ecommerce site -- and why you don't want to share it in this thread so that other forum members may benefit from it.
-
Backlinko has a great guide on link building for e-commerce, you can try guest blogging, create infographics and share to your audience or list on appropriate directories (we are a UK manufacturing business and we list on madeinbritain campaign and construction.co.uk, for example)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the best way to get credit links from sites i've built?
Hello! I've build 100's of sites. They mostly have site wide footer links pointing back to me. I know this is now frowned on. But does anyone have a good solution to get maximum value back from these? A few have a footer link to a credit page that then links back. I get quite a lot of work back from them. So I don't really fancy removing them. Many thanks in advance.
Link Building | | SolveWebMedia0 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Article submissions for link building- what sites do you still use?
Hey Everyone, Long-time SEO'er first time poster here. I've been doing SEO for around 5 years but since starting my company The Search Ninjas last year I've been so bogged down with client work that I feel like I'm starting to fall behind on what's still effective from a link building perspective since all of my clients are local businesses and since we've been focusing so much attention on Google Places. My question is- are there any general article sites that you still use for SEO since the Panda update last year (that you firmly believe still offer "juice"), or do you mainly focus on niche sites and guest-blogging? I'm looking for ideas regarding how to find content submission opportunities for clients for link building purposes. I'm familiar with Ontolo and the Whitespark Link Prospecting Tool in terms of ways to find opportunities (and of course cherrypicking competitors' links using OSE and SEOSpyglass), any other recommendations? Best, George ps clients are in legal niche for the most part if that helps you out, but this is mainly me looking for everyone's general opinion.
Link Building | | georgetsn1 -
Hey, I want to get 10 Best quality Links soon, Please suggest
I have to get 10 links with different keywords with in hour. Can anyone guide please
Link Building | | Virrtuo0 -
Can you require link attribution under the creative commons license?
If we decide to put a variety of our images under a creative commons license, can we require that individuals who choose to utilize these images link back to us?
Link Building | | nicole.healthline1 -
Can You Recommend A Company Who Can Deliver Effective Link Bait Campaigns
I am looking for some recommendations on legitimate companies who can plan and execute an effective link bait campaign. Particularly I am looking for companies who have experience in producing infographics and distributing them for links. Thanks
Link Building | | SmarterSEO1 -
Getting links - the actual final approach to do so
Hi All, So once you use OSE Tool to point you in the right direction of sites that might be able to give you links, what are the best practices for then reaching out to the website? I get that you need to give value in your request for a link and offer something of value – but what else to think about?? Ie Call them, email them, email who? Follow up with phone call??? Do you just use the standard contact form on their website? Presumably you need to track all this, just do it in a spreadsheet? What do you say in the email? Do you offer them a link (if you can?) I guess it’s a thing that sounds easy enough – go get a link – but I would imagine that people who have done this enough with some success can maybe share some of the things that particularly worked or did not work… At the moment it just seems a daunting / time consuming task - even thinking of getting an intern to help do all this – pros and cons to that as well??? Thanks for your time!
Link Building | | inhouseninja0