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Safari and IE killing our mobile ranking

Algorithm Updates

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jgodwin last edited by

My client's website does fairly well on mobile in a Google Search. So one day, my client is in a staff meeting and everyone does on search on their phones. The client’s website is nowhere on the 1st three pages. I get a call asking why. I tell the client that Google has maybe as high as 90% market share on mobile. Of course, their phones have the factory installed Safari and IE. Client says lots of people don’t change the factory settings on mobile . Question: How do we rate higher on lesser search engines?
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Moreleads last edited by

Hi jgodwin,

I think the default search engine on Safari would still be Google Search so you would be all right there. And as ios and android cover more than 99% of world wide operating systems (https://www.theverge.com/2017/2/16/14634656/android-ios-market-share-blackberry-2016) that would leave under 1% not covered. For the few Microsoft phones out there, in this 1%, you can off course optimize for bing https://ignitevisibility.com/how-is-bing-seo-different-than-google-seo/

Good luck, hope this helps
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