Link Exchange
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Is link exchange always bad? What if I want to add a link for other related products on my site which I do not offer, and the other site does the same for me?
Will it be better to rather an article for each other product and link to somebody, than have one page with a list of other products to other sites.
For example. We do training. Lets say we offer computer training. We search companies that does health and safety training offer to put their course on our site with a link to them, if they do the same.
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Hi,
A few reciprocal links shouldn't be a problem but I'd only do them if it makes sense from a human point of view and if it adds something for the users of your site. Put them in the place on your site that makes the most sense. A fishing gear shop may well link to fishing books and that would make sense.
It's nice to be able to send traffic to another site that also send relevant traffic to you.
Lots of reciprocal links and links that are done for perceived SEO purposes (and not for the users of your site) should be avoided.
A link to another site could come across as endorsing it so make sure you are hooking up with reputable companies that you know and trust, not just ones that rank well.
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Link exchange is not always bad. It is normal that all sites do have some reciprocal links. Just don't over do it. Remember to maintain the natural link diversity.
And about the placement of the links, my recommendation would be to plan it for the user. So whatever feels most natural and useful for the user. Maybe it would be a good idea to make an article about other companies that do health and safety training and tell there shortly about each training. Plain link lists are usually boring/useless for the user and search engines don't value them either.
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