Do SEOs really need to care about trend in increase of voice search?
-
Hi all,
Just browsing through the articles like "SEO trends in 2108"....I can see everyone mention about increase in voice search and attributing same to the SEO at top. But there is very less information on how to optimise for voice search....May be, they don't know what SEOs have to do exactly with voice search. Basically the input method is going to change on search and else remains same. This must be leading to increase of long tail searches and more search snippets to give an instant voice answer. What else has to be optimised to favoured in voice search?
Thanks
-
I agree that voice search will only continue to grow and grow in 2018.
The results that are read aloud as answers are primarily featured snippets. So when you ask how to optimize for voice search, what you're really asking is how to optimize for featured snippets. A few optimization tips I've come across:
- Utilize a Q&A format: ask questions in your headings, and then include an explicit answer in the following paragraph.
- Use conversational language: seek to optimize for long tail conversational questions
- Consider frequently asked questions: by your customers, and other searchers (check out the "People Also Asked" section of the SERP when applicable)
Here's a post that answers your question as well.
Hope this is helpful!
-
I completely agree with William Voice search will be the future
-
Hello,
Well I don't have any special solution regarding voice search, but I do think it is really important. Actually I use voice search a lot on my cellphone so I know others are doing it more and more.
I am also looking for best practices in how to optimize for voice search compared to when it is typed in.
I do think it is the future and will probably be the dominate form of search at some point in time.
Best regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a similar CMS fabric/theme used by 2 colleagues, cause SEO issues?
Does using the same CMS fabric/theme with substantially different content for each website but the same business address (on google places and the websites) cause SEO issues? For example: 2 colleagues with somewhat similar services located at the same business addresses desire to use the same CMS fabric /theme but will have different content on the sites. Will this hurt their SEO / should they use a different website skin/theme?
Web Design | | toti5880 -
How can I increase my website speed?
Hi, I hope you are doing good. My website speed is too much slow. Mobile speed is 12 and Desktop speed is 39. Please check my website speed.
Web Design | | Bigbrand
&
What can I do for my website to increase speed?
What is best way to increase website speed. Here is my website: https://www.myqurantutor.com/0 -
International SEO | Question about Hreflang
Hi, I have an International SEO question and would like to get some help from Moz forum: Our company has a Taiwan office for a few years already, but never had any Traditional Chinese (lang code: ZH-TW) webpage publihsed on our site: https://www.abc.com. The regional team recently has built a 50 page ZH-TW microsite based on translations from select pages from abc.com. The site will have it's own navigation. Currently our CMS doesn't have a language directory to support ZH-TW (such as https://www.abc.com/zh-tw) If we do not add a directory, the pages would have to be published as ZH nodes (for Simplified CHINESE) with ZH language tags and canonicals. The only tag we can set for ZH-TW would be the Hreflang tag. Example:
Web Design | | ThinkingPanda0 -
Do search engines see copy/keywords when it appears only at the bottom of a page?
My client is looking to improve their SEO, and to date I've written meta data and made some initial recommendations. Thing is, on some of their pages, the body copy appears at the bottom of the page, past links and big, splashy images. My question is, will search engines even see that copy to crawl it for keywords? Thanks!
Web Design | | MarcieHill0 -
Wow, does a website's hosting company have that much affect on SEO?
As a small SEO agency, we also handle hosting for some of our clients. Our clients' sites are Wordpress. We set them up with a Bluehost account with a dedicated IP address, and spend a lot of time focusing on load times (implementing a CDN, optimizing images, installing W3 Total cache and using recommended settings, etc.). Last month, we had a client inform us that they are bringing their web marketing efforts in-house, so they switched to a new hosting provider and took their (existing) site to the new hosting company. They kept their old Google Analytics code installed, so I can still see how much traffic they're getting. Since switching to a new host, despite the load times taking longer, no CDN, and other errors that came up prior to us spending time "optimizing" the website, their organic traffic has increased by 26%. Same exact website, same inbound link profile. According to Webmaster Tools, their impressions and clicks have also seen dramatic increases. So now, obviously, I'm considering looking into other options for the hosting of our other clients' websites. From your experience, and especially when it comes to Wordpress websites, do you think that a hosting company can make that big of a difference in terms of SEO? I've heard of positive results from people who have used WP-Engine, and other Wordpress-dedicated hosting companies, but I just find it hard to believe that we spent so much time on load-time-specific ranking factors and come to find out, a different hosting company would have made a huge difference. Any thoughts/feedback?
Web Design | | georgetsn1 -
Does stock art photo attribution negatively impact SEO by leaking Google Page Rank?
Greetings: Companies such as Shutterstock often require that buyers place credit attribution on their web pages when photos you buy from them appear on these pages.. Shutterstock requests that credit attribution links such as these be added: Songquan Deng / Shutterstock.com Do these links negatively impact SEO? Or do search engines view them as a positive? Thanks,
Web Design | | Kingalan1
Alan0 -
Need help setting up google analytics goals / tracking
I don't use Google analytics to see much more than how many visits I'm getting and what sort of keywords people are using to find our site. I'd like to step up my GA skills a bit. I'm wondring if you guys could give me some advice. I've never really set up any GA goals, or used it to track specific things, but I'd like to. Here are a few things off the top of my head that I would like to track. I'm wondring if these are posable in GA, and if someone could give me some feedback on how to track it / set up goals. Thanks.1 1. I'd like to know how many people click play on a video when they are on a page that has a video. 2. I'd like to know how many people are clicking "like" " google plus, etc.) 3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next..... 4. How long people are staying on the page I would really like to break this down further by people that visit a link I posted on Facebook, or twitter, or from the link on my twitter profile page, etc... Also if there are any other valuable goals / reports that would be useful for a blogger to track I'd appreciate your feedback. Thanks.
Web Design | | NoahsDad0 -
Do you have an SEO 'plugin' recommendation for SharePoint 2007?
I'm not a programmer and our 200+ person company isn't going to change their CMS just because I asked them nicely. Do you know of any SEO plugin I can use on SharePoint 2007? I just don't want to have to keep going into each of 110 websites time after time.
Web Design | | DaveGerecht0