Do SEOs really need to care about trend in increase of voice search?
-
Hi all,
Just browsing through the articles like "SEO trends in 2108"....I can see everyone mention about increase in voice search and attributing same to the SEO at top. But there is very less information on how to optimise for voice search....May be, they don't know what SEOs have to do exactly with voice search. Basically the input method is going to change on search and else remains same. This must be leading to increase of long tail searches and more search snippets to give an instant voice answer. What else has to be optimised to favoured in voice search?
Thanks
-
I agree that voice search will only continue to grow and grow in 2018.
The results that are read aloud as answers are primarily featured snippets. So when you ask how to optimize for voice search, what you're really asking is how to optimize for featured snippets. A few optimization tips I've come across:
- Utilize a Q&A format: ask questions in your headings, and then include an explicit answer in the following paragraph.
- Use conversational language: seek to optimize for long tail conversational questions
- Consider frequently asked questions: by your customers, and other searchers (check out the "People Also Asked" section of the SERP when applicable)
Here's a post that answers your question as well.
Hope this is helpful!
-
I completely agree with William Voice search will be the future
-
Hello,
Well I don't have any special solution regarding voice search, but I do think it is really important. Actually I use voice search a lot on my cellphone so I know others are doing it more and more.
I am also looking for best practices in how to optimize for voice search compared to when it is typed in.
I do think it is the future and will probably be the dominate form of search at some point in time.
Best regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location of body text on page - at top or bottom - does it matter for SEO?
Hi - I'm just looking at the text on a redesigned homepage. They have moved all the text to the very bottom of the page (which is quite common with lots of designers, I notice - I usually battle to move the important text back up to the top). I have always ensured the important text comes at the top, to some extent - does it matter where on the page the text comes, for SEO? Are there any studies you can point me to? Thanks for your help, Luke
Web Design | | McTaggart2 -
Does having too many wordpress portfolio pages with little content hurt a site's SEO?
I have a site that is for a service company, not image based like a photographer or artist. We utilize the Portfolio feature to create a gallery of floor coating finishes (images of all the flooring finish options available) but this solution has created /portfolio/file-name pages for each image. These pages have no other content besides the image. I've run SEMrush audits on this site which shows a high percentage of pages with low text/code ratio and duplicate content (a lot of the finishes have very similar names). This site has been extremely slow to improve any visibility online (more than 9 months) and I'm wondering if this is a factor by possibly having a negative effect on our site. We initially chose the portfolio option because it was the best-looking solution for our users but we can certainly change it to another format if that is better. Thanks!
Web Design | | WillGMG0 -
Can anyone help me detect some SEO improvements onpage please...
Can anyone help me detect some SEO improvements onpage please... I have shortened the website URl so its not easily found when searched via search engines.. http://goo.gl/GlfMRl Please have a look and give me some tips. Thanks
Web Design | | Nettv0 -
Changing design for a client. SEO concerns.
Hi there! A client requested me to change the look of his website entirely. It currently ranks #16 on Google with one of their main keywords. My problem is: The current site was made in a CMS I'm not familiar with and all of its pages urls are not SEO friendly (EX: http://www.mysite.com/index.php?option=com_content&view=article&id=49&Itemid=95). It is the first time I have come up with this situation so I would appreciate any tips or links to useful information. I tried searching in SEOmoz and came up with nothing. I'm sure this is a common problem though. Since they want a static website, for starters their page extensions will change from .php to .html I'm not 100% sure but I think this will be a problem for their current ranking in Google. Any ideas? Edit: I forgot to mention that all of the backlinks this site has points to their hompage as www.mysite.com, I guess this is good.
Web Design | | Eblan0 -
Time On Site and SEO?
Does time on site impact rankings? If a person visits your site from the serps or directly visits it by typing in your name in the search field and then leaves within a minute, will that impact your serps? What is the best way to increase time on site?
Web Design | | bronxpad0 -
Self hosted or YouTube Hosted Videos for SEO?
I am trying to plug holes in my site and the one thing that is lacking is unique videos. I was wondering what is the best way to go about videos for seo purposes? Should I just post onto a youtube channel and then embed into my site or should I look to just place videos on my site with software or should I use any of the other venders out there like Vimeo? Not sure which is the best route. Any tips?
Web Design | | bronxpad0 -
URL question for SEO...
I'm thinking of creating a new url off an existing url and was wondering if there would be any impact. For example I have the URL www.baseball.com and rather than secure a new url for a new product launch such as www.newbaseballproduct.com I want to do newproduct.baseball.com Will this hurt my SEO rankings for this new site? Basically wanting to figure out if this will hurt me or not? Should I get a new url or re-utilize an existing URL... really for a landing page/micro site, etc.,
Web Design | | gritacco0 -
Which ecommerce platform is best for SEO?
We currently run our eyewear store on osCommerce. However, for various reasons we are considering a redevelopment onto another platform, the most obvious choice being Magento. What might the advantage and improvement in SEO with such a change and is the pain worth the gain???
Web Design | | seanmccauley0