Link Building Issue
-
Hi,
While prospecting for backlinks target do you guys filter links less than a specific DA or PA? for instance - if PA<5 then remove
My VA accidentally selected a PA 3 link where the site owner eventually gave us a backlink.
Due to that link the traffic jumped 14X!!!
Had it been my filtering process would never got the backlink and traffic. What do you guys suggest? -
Hi there,
Thanks for the question.
I wouldn't worry as much about DA/PA as I would the relevance and "human" quality of a link. DA can be a great indicator of the authority of a domain, but remember that it's just one metric. If you are working through large lists of links, then filtering from highest DA to lowest can help you prioritise, but I wouldn't necessarily rule out links below a certain number.
Hope that helps!
Paddy
-
I don't know if it's a good idea to go after all backlinks for your top competitors. I would recommend establishing for yourself some criteria (unless you have tons of time on your hands) – like I mentioned, maybe something along the lines of DA > 30. And then I would go after the lowest hanging fruit first. Having said that, it usually seems the be the case that the hardest links to earn are the most valuable ones.
As for the skyscraper technique, I don't know that current ranking for a given keyword should matter as much as other factors. Here is a really good Whiteboard Friday from Rand where he discusses why your link prospects don't always necessarily have to rank great: https://moz.com/blog/links-from-low-ranking-domains
-
Great insights Brooks!
- Would it be a good strategy to chase "all" backlinks for the top 5 competitors for a keyword
- For Skyscraper technique, how far in search results (Page 3, 4) should one select domains for link prospect
-
That's awesome! You're right, if you were utilizing a strict filtering criteria, you would have missed out!
I do typically filter backlink opportunities, but put a little more weight on domain authority than page authority. So for my agency personally, I'm usually looking for DA > 30, and usually don't place too much emphasis on PA. For instance, if I have an opportunity with a site that has a DA of 50, but the page I'm looking at only has a PA of 5, I would still very much be interested.
Having said that, I'm no link building expert, and I do know page authority is a factor. But at the end of the day, I think you have to consider what your link profile currently looks like, and what the link profiles of your competitors look like.
Hope that's helpful! And would love others' input on the importance of page authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building | SEO Agency Cardiff
Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".
Link Building | | sarahwalsh0 -
Honest thoughts needed about link building / removal.
I have a small online business that has suffered through Google updates over the past year. Turns out that the links built by a previous SEO were harmful - yes, it's the usual story, I know. I've been in touch with an SEO about link removal/link building and have had a proposal. It's not cheap and I would need to dig deep, but it'll certainly be worth it if things work out. If it doesn't, it'll probably become impossible to continue the business. Personally speaking, it's a sorry situation. For link removal, the SEO's proposing to contact the webmasters followed by disavowing, if needed. There's 15k links, but I think a high percentage of these are from industry blogs that I sponsor that have site wide links. Have you heard many success stories about outsourced link removal? For link building, they will be targeting industry websites and blogs. The thing is, I know most of the industry bloggers anyway, and can probably reach out to them myself, if I can develop the right high quality content that they will want to feature. Call me a cynic, but I'm not sure how the SEO can do this. The quality of content on these blogs is extremely high as it's a very creative/visual industry that I'm involved in. I'm just not sure how much scope there is for a third party (with no knowledge of the industry) to do this effectively. That said, there's blogs that aren't directly related to my niche, and I suppose there's possible opportunity there. Maybe??! If the link removal is a good idea, am I better off trying to build links myself and combine that with the link removal service?
Link Building | | Coraltoes770 -
Link building too quickly
Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr
Link Building | | smartcow0 -
Link building Activities
As everyone is saying that link building is dead , And we should be doing RCS, to earn links. Q1, so my question is that are these below mentioned activities no longer effective?: directory submission
Link Building | | conversiontactics
classified listing
business listing
social bookmarking
reciprocal listing
Guess bloggin
blog comment
forum posts
inforgraphics
Articles
Press release What sort of activities should we be doing for earning links Has anyone got any process , please share.0 -
Build links through blogging?
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks. My questions are: Is it reasonable to try to build links just by posting frequent topical blog posts? If yes, should I have links in the blog posts to my home page, to internal pages, or both? \ Paul
Link Building | | diogenes0 -
Link building ideas for dentists?
Some ideas to start this discussion: Guestblogging / articles Answerings Q&A's as dentist Starting a blog Any other good link building ideas for dentists?
Link Building | | EdgySEO0 -
Link building tools
hello all Please can you suggest the top 5 link building tools that an agency can use? Thank you 🙂
Link Building | | vijayvasu0 -
What link building techniques do you teach to new hires with no SEO experience?
Right now I train my interns and new hires on 5 techniques: 1. Appropriate blog commenting the right way 2. Saving social bookmarks 3. Submitting a website to a directory 4. Publishing articles with links 5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO Are there some other lower level link building tactics you have tried to teach interns or new hires?
Link Building | | DanDeceuster0