Link Building Issue
-
Hi,
While prospecting for backlinks target do you guys filter links less than a specific DA or PA? for instance - if PA<5 then remove
My VA accidentally selected a PA 3 link where the site owner eventually gave us a backlink.
Due to that link the traffic jumped 14X!!!
Had it been my filtering process would never got the backlink and traffic. What do you guys suggest? -
Hi there,
Thanks for the question.
I wouldn't worry as much about DA/PA as I would the relevance and "human" quality of a link. DA can be a great indicator of the authority of a domain, but remember that it's just one metric. If you are working through large lists of links, then filtering from highest DA to lowest can help you prioritise, but I wouldn't necessarily rule out links below a certain number.
Hope that helps!
Paddy
-
I don't know if it's a good idea to go after all backlinks for your top competitors. I would recommend establishing for yourself some criteria (unless you have tons of time on your hands) – like I mentioned, maybe something along the lines of DA > 30. And then I would go after the lowest hanging fruit first. Having said that, it usually seems the be the case that the hardest links to earn are the most valuable ones.
As for the skyscraper technique, I don't know that current ranking for a given keyword should matter as much as other factors. Here is a really good Whiteboard Friday from Rand where he discusses why your link prospects don't always necessarily have to rank great: https://moz.com/blog/links-from-low-ranking-domains
-
Great insights Brooks!
- Would it be a good strategy to chase "all" backlinks for the top 5 competitors for a keyword
- For Skyscraper technique, how far in search results (Page 3, 4) should one select domains for link prospect
-
That's awesome! You're right, if you were utilizing a strict filtering criteria, you would have missed out!
I do typically filter backlink opportunities, but put a little more weight on domain authority than page authority. So for my agency personally, I'm usually looking for DA > 30, and usually don't place too much emphasis on PA. For instance, if I have an opportunity with a site that has a DA of 50, but the page I'm looking at only has a PA of 5, I would still very much be interested.
Having said that, I'm no link building expert, and I do know page authority is a factor. But at the end of the day, I think you have to consider what your link profile currently looks like, and what the link profiles of your competitors look like.
Hope that's helpful! And would love others' input on the importance of page authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does it take for spam link building to take effect?
I saw a recent surge of a low quality website to the top of SERPS, and looking at the link profile is almost 5,000 newly acquired linking RD's, with a total of over 49,000 links. I looked at a bunch of the links and they are super spammy (foreign language, way unrelated and out of context, spam sites with garbage content, pages of paid links to the websites subpages, etc). My question is, how long does it take for Google to recognize this and penalize this shady site?
Link Building | | Joes_Ideas0 -
Do you stop link building once you have your desired rank?
So with all these updates hitting sites left, right and center. Now you have your desired rank on Google, do you stop link building for that project? I can see some positives in this You will not add links that will get hit by future updates. If you do get hit in future updates you have less links to remove. Obviously it an outstanding link came along from BBC or CNN you would go for that. But press releases etc would you now stop anything like that?
Link Building | | tempowebdesign0 -
When link building is returning little success, what is a good plan b?
I know that in an ideal world you would be able to create an amazing site with great content that every one would link to. But what if you're not able to so this, what if you the market you're in is very competitive and you're struggling to find good link partners. I know I can submit to directories and article/press sites but surely this isn't enough to get me any where near my desired goal! I guess I'm asking: is gaining reciprocal links the be and end all of Serps, am I missing any other SEO techniques to get my site higher up the rankings?
Link Building | | newdaymedia0 -
Link Building Methods
Hi, If i hire a SEO company, what kind of links they will build for me. If anyone own a seo company can you let me know.My question is if i create a new website, what kind of link building techniques should i use other than, articles, press releases, social bookmarking, directories. As i am competiting with very tough competition. I have analyzed my competitors and they bought sitewides which are paid ones. Without paid ones i think it is is very hard for me to get into the competition. Can someone discuss more link building methods also. Awaiting for your responce. Regards.
Link Building | | Dex32320 -
Linking building tips please guys..
Hi Guys, I want to start linking building, but because it takes a lot of time it seems where is the best place to start? I have quiet a lot of PR articles and material, but are there any good places to target and quikcly? It seems link building can be a bit boring, so any help on how to best get the best links to help rankings would be very much grateful! Thanks guys Gareth
Link Building | | GAZ090 -
Link Building Management Tool That Syncs Sweetly With Google Analytics
Hi, I would like a link building management tool that syncs with Google Analytics, so that I can Easily see traffic referrals from link acquired sites Easily see traffic from keywords that were anchored in the link acquisition Browny points for the tool to be a CRM as well. Raven Tools cant do this. Does anyone know of a tool? Or do I keep building custom reports in Google Analytics! Thanks.
Link Building | | DigitalLeaf0 -
Link building outsource advice
I have been limping along doing link building myself for several months now. Creating relationships, asking for links, writing some articles and press. So far, decent results, but I need to take it to another level. I used SubmitEdge's 400 manual directory submission product, but still not seeing many links coming from it. So, I would like to hire an onshore SEO to help me with link building. After getting several quotes from reputable companies, I found the process very frustrating. I know this business is not about guarentees, but they all want $600-$1000 per month for a fairly open ended service. All they tell me is that they will submit to directories, social media sites, shopping sites, and some niche sites. No guarentees of how many (or what quality) of links I'll get, or even how much time they even plan to spend. Any suggestions on what I should expect? and any suggestion companies?
Link Building | | paddlej1