Keyword explorer
-
Hello,
In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool
Include a Mix of Sources
Only Include Keywords With All of the Keyword Terms
Exclude Your Query Terms to Get Broader Ideas
Based on Closely Related Topics
etc...
Which one should I use to do my keyword research because they all me different possibilities of keywords.
Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use...
Thank you,
-
Definitely wise in that case to be specific and use "Washington D.C." and "the city of Washington" in your content to specify to users (and Google) that your page is about the city, not the state.
-
Hey Rand,
What do you mean by true intent ? Do you mean that if my keyword is "Washington" and one possibility as related keywords is "Washington state" and the other is " the city of Washington", if my content isn't taking about the state at all, it is best to use as a supporting keyword, the city of Washington ?
Thank you,
-
Thank you Rand, I will have a look at all this. By the way if one day you could take one keyword and do a post on exactly how your do the research using the keyword tool and how your write your content I think that would be of interest to a lot of us.
The idea would be to do something on a commercial keyword because when blogging it is seems easier to rank than on commercial keywords. For example to rank on "content marketing" from what I understand you just have to answer the questions people have such as "online content marketing" and cover this topic in depth, "content marketing for beginners " and cover it in depth and so on.... but let's imagine that I want to rank on "Hiking tours in Italy". People don't really have questions, do they ? How do I cover different topics making my page pleasant without having to writing lots of content like someone would do in blog.
Thank you,
-
Keyword research is a pretty broad topic - I'd suggest reading some of the guides on the subject:
-
Thank you Rand for the clarification and just to confirm how to do the keyword research
- Type a keyword and look for the words that go with it based on relevance. For example if my keyword is "Dijon" and in the list of keyword explorer I noticed that "Dijon mustard" is listed. The idea is to make a list of all the words that come up with Dijon, find what is the most relevant for me and then write sentences with with the words that go with Dijon. Correct ?
-
The sorting/relevancy functions for each type of filter aren't exactly the same, so it makes sense you might see a different level of relevancy using different filters.
-
Hi Rand,
I will do that but one more question.
For example I noticed that the relevancy of a word when I do mix of sources is for example 1 but the same word appears in closely related topic is 5 ? why is that ?
Thank you,
-
Hi SEOAnalytics - don't limit yourself to any of them, and there's no one that's best for all scenarios. Valuable keywords can be found in each, and I've seen cases (depending on the topic, and how broad vs. narrow you're aiming with your keyword research) where each one could be said to give "the best" results.
Rather than limiting methodology -- look for the words and phrases that have decent volume and suggest the true intent of the searchers you want to reach. That's the sweet spot.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Keyword Research for country not listed by Google
Hello everyone, I have a client in a country that is not listed in Google. Effectively there is no adwords data available... how do I perform keyword research for such a country. Any suggestions will be really helpful. Regards,
Keyword Research | | MTalhaImtiaz0 -
Internal URLs competing for keyword
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own. We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert. This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid. This page actually links to the review. What should i do in order to increase ranks for my pages? Make the forum threads and articles crappy for the key word? Would it help to add a canonical link to the articles? Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent? -Rasmus
Keyword Research | | rasmusbang0 -
Keyword stuffing
Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'. I think it does but wondering why they haven't been penalised for it. http://www . lippyliciouscakes . co.uk/ Thoughts? Many thanks.
Keyword Research | | littlesthobo1 -
How do you differentiate the Keywords for marketing??
I have generated more than 1000 quality keywords For my Foundation, now i am very much worried how would some on separate the keywords in to conversion keywords, Targeted Keywords, High priority Keywords. how would you justify that the keyword which are short listed will be the best keywords for website promotions??
Keyword Research | | AkshayaPatra0 -
SerpIQ vs. Keyword Difficulty tool
http://imgur.com/6uidr Is this any good for keyword research? I see they use some weird metric and I'm not sure whether those are relevant at all, plus it's really hard to do a bulk research. Let me know what you think.
Keyword Research | | jest0 -
Keywords
I'm working on an e-commerce site and I'm having trouble determining how to find keyword targets for similar product pages. The company sells posters and they have three posters for Babe Ruth: Babe Ruth Winning, Babe Ruth Attitude and Babe Ruth Desire. After doing keyword research, I found there is a good amount of traffic for "Babe Ruth Posters" but none for "Babe Ruth Winning Posters," "Babe Ruth Attitude Posters" and "Babe Ruth Desire Posters." How can I differentiate these three product pages? Can I optimize them for a term that doesn't have traffic, hoping that one or more of these pages will come up when someone enters the search term "Babe Ruth Posters."
Keyword Research | | EricVallee340 -
Effective keyword grouping - any suggestions?
I have a specific question regarding keyword grouping. Whenever I've have compiled a (long) list of keywords, I create smaller groups of keywords that can be targeted by a category or page. However, I find this to be quite labour-intensive as I'm doing this work manually through filtering in Excel. To illustrate what I mean, here's an example of a keyword list: baby shirt
Keyword Research | | DeptAgency
t-shirt for baby
pregnancy shirts
pregnancy gifts Normally I would create a list of root words, like this: baby
shirt
pregnancy
gift I would then manually filter the list on each root word and copy the filtered list to separate tabs, which would result in lists like this: baby
baby shirt
t-shirt for baby shirt
baby shirt
t-shirt for baby
pregnancy shirts etc. As you can imagine, this is a lot of work. So my hope is that you can help me out with a smart tool / Excel formula / ??? to automate this process. Thanks for any suggestions!0