Keyword explorer
-
Hello,
In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool
Include a Mix of Sources
Only Include Keywords With All of the Keyword Terms
Exclude Your Query Terms to Get Broader Ideas
Based on Closely Related Topics
etc...
Which one should I use to do my keyword research because they all me different possibilities of keywords.
Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use...
Thank you,
-
Definitely wise in that case to be specific and use "Washington D.C." and "the city of Washington" in your content to specify to users (and Google) that your page is about the city, not the state.
-
Hey Rand,
What do you mean by true intent ? Do you mean that if my keyword is "Washington" and one possibility as related keywords is "Washington state" and the other is " the city of Washington", if my content isn't taking about the state at all, it is best to use as a supporting keyword, the city of Washington ?
Thank you,
-
Thank you Rand, I will have a look at all this. By the way if one day you could take one keyword and do a post on exactly how your do the research using the keyword tool and how your write your content I think that would be of interest to a lot of us.
The idea would be to do something on a commercial keyword because when blogging it is seems easier to rank than on commercial keywords. For example to rank on "content marketing" from what I understand you just have to answer the questions people have such as "online content marketing" and cover this topic in depth, "content marketing for beginners " and cover it in depth and so on.... but let's imagine that I want to rank on "Hiking tours in Italy". People don't really have questions, do they ? How do I cover different topics making my page pleasant without having to writing lots of content like someone would do in blog.
Thank you,
-
Keyword research is a pretty broad topic - I'd suggest reading some of the guides on the subject:
-
Thank you Rand for the clarification and just to confirm how to do the keyword research
- Type a keyword and look for the words that go with it based on relevance. For example if my keyword is "Dijon" and in the list of keyword explorer I noticed that "Dijon mustard" is listed. The idea is to make a list of all the words that come up with Dijon, find what is the most relevant for me and then write sentences with with the words that go with Dijon. Correct ?
-
The sorting/relevancy functions for each type of filter aren't exactly the same, so it makes sense you might see a different level of relevancy using different filters.
-
Hi Rand,
I will do that but one more question.
For example I noticed that the relevancy of a word when I do mix of sources is for example 1 but the same word appears in closely related topic is 5 ? why is that ?
Thank you,
-
Hi SEOAnalytics - don't limit yourself to any of them, and there's no one that's best for all scenarios. Valuable keywords can be found in each, and I've seen cases (depending on the topic, and how broad vs. narrow you're aiming with your keyword research) where each one could be said to give "the best" results.
Rather than limiting methodology -- look for the words and phrases that have decent volume and suggest the true intent of the searchers you want to reach. That's the sweet spot.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tools to group large list of keywords
Hi Guys, Was wondering if anyone knows of any tools which can group large lists of keywords. Currently using http://www.wordstream.com/keyword-grouper Any other good tools to check out? Cheers.
Keyword Research | | jayoliverwright0 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Top keywords
Hi, Where can I get a reliable list of the top 1000 keywords searched for over the last few months or 2012 or whatever? Thanks
Keyword Research | | jwdl0 -
SEO beginner- How to decide what keyword to go after?
I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after. Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog. Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation? I appreciate any feedback. Thanks!
Keyword Research | | johnmoon60 -
Finding new keyword research tools
Does anyone have any recommendations for tools to help speed up the initial keyword reporting process? I'm looking for tips to streamline the current system of manually researching competition reports. Thanks.
Keyword Research | | Doug_Hay0 -
Is it important to have exact keyword in your URL
I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1 -
Keyword domain names
My two best key words are "gps tracking" and "vehicle tracking". For the Irish market I have got the two domain names: www.vehicletracking.ie www.gpstracking.ie Have a very poor landing page on www.vehicletracking.ie and just redirecting www.gpstracking.ie to our site. I am wondering what I should do thie these two assets? Should I be running them as micro sites? re directing them? Or something else? Let me know what you think. Andrew
Keyword Research | | fleurya0