Google Analytics / Facebook UTM
-
Hello,
I have a quick question.
I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc.
Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc?
Kind Regards,
James
-
Hi Andrzej,
I know I can results in FB ad manager but am I able to see the stats in Google Analytics too or does the amount I spend stay confidential to ad manager account?
-
You can set conversion tracking using facebook pixel and you'll be able to see resultats in FB ads manager.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need a separate Google Analytics ID for a subdomain on my website?
Hello Everyone, I would like to know if I need a separate Google Analytics ID for a subdomain on my website? I have a sub-domain within my website, and the software for the site on the subdomain is asking for a Google Analytics ID. Should I be using the same Google Analytics ID as the main domain or should I be creating a new Google Analytics profile or ID? Thanks. Ryan
Reporting & Analytics | | RyanUK0 -
How do I exclude fake direct load traffic from networks in Google Analytics?
Starting on Friday 1/20, we noticed a huge, unnatural spike in Direct Load traffic. While researching where it was coming from, the big flags were huge spikes in countries that normally only have <5 sessions a month like Russia, Singapore, Brazil, etc., each sending 1400 a week, with >99% bounce rate and <0:00:05 average session duration. While looking into networks, we saw an influx in Networks that had never sent traffic before, each with >1300 sessions a week, 100% bounce rate, and 0:00:00 session duration. The list of these Networks are: astute hosting usa incorporated
Reporting & Analytics | | ServiceMichael
nephoscale inc.
network transit holdings llc
serverbeach
coreix ltd
2ezhost llp
nforce entertainment b.v.
mir telematiki ltd
servers australia pty ltd wholesale services provider for abuse
reliablehosting
dimenoc servicos de informatica ltda
c0715718213 I have seen a lot of guides of filtering out Referral traffic, but these are all coming in as Direct Load and are skewing our Direct Load results. Any idea how to filter or remove this traffic from Google Analytics?0 -
Behavior Flow vs. All Pages report in Google Analytics
In the interest of determining why our ecommerce site isn't converting, I've been spending some quality time with GA. I've suspected that our front page is part of the problem, especially where our organic traffic is concerned (we get a good deal of referral traffic from a link on an OEM's site). According to the Behavior Flow report under the Behavior section of GA, organic traffic to our home page is hemorrhaging (roughly 60% bounce rate). But when I went to the All Pages report (Behavior > Site Content > All Pages) and looked at organic traffic to our home page, then looked at the Medium as a secondary dimension, I'm getting a bounce rate of 35%. Why the massive discrepancy? Can somebody assist?
Reporting & Analytics | | ufmedia0 -
Moving data between Google Analytics Properties
Last summer we setup another Google Analytics property for us with Universal Analytics and have been running this alongside the old Google Analtyics property. is there a way of exporting all the old data from the old property into the new Universal Analytics property?
Reporting & Analytics | | ese0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
Multiple domains to one payment sub-domain in Google Analytics
Hi Mozzers, I have a series of sites (~25) that are all regional e-commerce sites with the same URL structure eg. www.[region]-product.com as well as a 'master' site (eg www.product.com). I also have a single Adwords PPC account which point to all of the regional sites as well as the master site. As part of the payment/checkout process you only ever get taken to a sub domain of the master site (eg payment.product.com). My question is: Is it wise to use the single PPC Adwords account to set up an Analytics account under which I list all of the regional sites and the master site? Once that's done I'm not entirely sure how I can track sales from a regional site to the payment process of the master site and have sales correctly assigned to the right domain. On the payment process I can only use one site ID tracking code so I'm not even sure I can correctly assign a transaction to a single site if multiple sites use the same payment pages. Example: Visit to region-product.com > Quote form submitted to payment.product.com > Payment completed on payment.product.com > Sale is assigned to which domain? Can anyone who understands what I'm trying to achieve comment on the plausibility of this? Many many thanks!
Reporting & Analytics | | panini0 -
Switching Google Analytics from Urchin to GA
I want to finally make the switch from Urchin to GA in Analytics, but the Google support page is no longer working (I realize I'm late to this so they likely took it down/moved it to where I can't find it). I've been searching on Google but can't find a straightforward guide to changing that won't disrupt my data. Anyone have a link to a working guide, or can you provide some guidance?
Reporting & Analytics | | Axios_Systems0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0