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Google Analytics / Facebook UTM

Reporting & Analytics

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SO_UK last edited by

Hello,

I have a quick question.

I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc.

Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc?

Kind Regards,

James
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SO_UK @and_k last edited by

Hi Andrzej,

I know I can results in FB ad manager but am I able to see the stats in Google Analytics too or does the amount I spend stay confidential to ad manager account?
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and_k last edited by

You can set conversion tracking using facebook pixel and you'll be able to see resultats in FB ads manager.
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