PRweb & PRnewswire
-
Hi Guys,
Looking for thoughts on press release websites in terms of link value. Recent press releases on both these sites have recently appeared in OSE with DA's of 93/98 and PA's of 47/48 - great stuff.
Given we can control anchor text and include links these are great opportunities to combine anchor text vs branded links, include citation and co-citations all from within the main body of the release too depending on the PR package you subscribe to.
So are these link opps as valuable as they appear or could they be devalued based on the fact they are sat on these PR sites? Might Google view them as no more important than links from ezinearticles? Are they frowned on even more as they might be considered paid links?
Further to this, if they aren't as high value as their DA/PA suggests then might an extra filter in OSE to account for this be useful?
Interested to hear your thoughts
Cheers
James -
For what it's worth and to update my previous response, see this from Search Engine Land. I think the URL is self-explanatory:
-
Matt Cutts on press releases, as quoted by SearchEngineLand:
Interesting bit:
Matt clarified that the links in the press releases themselves don’t count for PageRank value, but if a journalist reads the release and then writes about the site, any links in that news article will then count.
-
Hi James,
We have used PRWeb for the last 10 years to release some quite compelling press releases that have worked quite well for our client’s in announcing new services or updates to existing services.
Your question are they valuable then yes initially and a well written press release supported by a good SEO and social media campaign can prove beneficial. As for a long-term linking campaign I don’t feel it is beneficial – the press releases are picked up as static content and placed mainly as is on a variety of websites that for the most part are not indexed by Google.
There is a very good article by Tim Grice about the very subject: Are you wasting your time with online press releases?
Thanks
Vincent
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Implement AMP for Single Blog Post?
Hello Moz Team, I would like to implement AMP for my single blog post not on whole blog. Is it possible? if Yes then How? Note - I am already using GTM for my website abcd.com but I would like to use for my blog post only and my blog is like - abcd.com/blog..............let me clarify Blog Post means - abcd.com/blog/my-favorite-dress Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Bigcommerce & Blog Tags causing Duplicate Content?
Curious why moz would pick up our blog tags as causing duplicate content, when each blog has a rel canonical tag pointing to either the blog post itself and on the tag pages points to the blog as a whole. Kinda want to get rid of the tags in general now, but also feel they can add some extra value to UX later on when we have many more blog posts. Curious if anyone knows a way around this or even a best solution practice when faced with such odd issues? I can see why the duplicate content would happen, but when grouping content into categories?
Intermediate & Advanced SEO | | Deacyde0 -
Images Not Indexing? (Nudity Warning!) - Before & After Photos
One of our clients is in the Cosmetic Surgery business (bodevolve.com) and individuals most likely to purchase a cosmetic procedure only search for 2 things....'**before & after photos' and 'cost'. ** That being said we've worked extremely hard to optimize all 500+ before and after photos. And to our great disappointment, they still aren't being indexed...we are testing a few things but any feedback would be greatly appreciated! All photos are in the 'attachment' sitemap: http://bodevolve.com/sitemap_index.xml I'm also testing a few squeeze pages like this one: http://bodevolve.com/tummy-tuck-before-and-after-photos/ Thanks so much, Brit
Intermediate & Advanced SEO | | BritneyMuller0 -
Ever had a case where publication of products & descriptions in ebay or amazon caused Panda penalty?
One of our shops got a Panda penalty back in september. We sell all our items with same product name and same product description also on amazon.com , amazon.co.uk, ebay.com and ebay.co.uk. Did you ever have a case where such multichannel sales caused panda penalty?
Intermediate & Advanced SEO | | lcourse0 -
Org & edu citations or links
One of my clients is a physician and I have achieved excellent SERP positioning for multiple targeted terms, but need to build a bit more domain authority in hopes of climbing one or two more positions and bumping a strong local competitor. I am segueing into the the off-page SEO work and was wondering if anyone would be willing to share their favorite search queries or tips for seeking-out potential citation or back link sources on .org or .edu sites which are relevant to my client's area of expertise? Thanks!
Intermediate & Advanced SEO | | SCW0 -
Domain change - slow & easy, or rip off the bandaid?
We are laying the foundation for a domain change. I'm gathering all of the requirements listed from Google (301's, sign up the new domain with WMT, etc), customer communications, email system changes, social updates, etc. But through everything I've read, I'm not quite clear on one thing. We have the option of keeping our current domain and the new domain running off the same eCommerce database at the same time. This means that we have the option of running two exact duplicates simultaneously. The thought is that we would slowly, quietly turn on the new domain, start the link building and link domain changing processes, and generally give the new domain time to make sure it's not going to croak for some reason. Then, after a week or so, flip on a full 301 rewrite for the old domain. There are no concerns regarding order databases, as both domains would be running off of the same system. The only concern I have in the user experience is making sure I have internal links all set to relative, so visitors to the new domain aren't flipped over and freaked out by an absolute URL. I'm not confident that this co-existing strategy is the best approach, though. I'm wondering if it would be better from an SEO (and customer) perspective to Have the new domain active and performing a 302 redirect from the new domain to the corresponding page on the old domain When we're ready to flip the switch, implement the 301 redirect from old to new (removing the 302, of course) at switch time. Any thoughts or suggestions?
Intermediate & Advanced SEO | | Goedekers0 -
Schema & Microdata Plugins for WordPress
Hi Mozzers- Just curious - what is everyone using for schema and microdata plugins for WordPress? I've tried a few different plugins but I'd love to hear what other Mozzers like. Thanks! LHC
Intermediate & Advanced SEO | | lhc670 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0