Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org product offer with a price range, or multiple offers with single prices?
-
I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6).
In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set.
Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.
-
I have a question about the offerCount item within an AggregateOffer type.
I want to show the "true" price range of every product in our inventory but we don't automatically load them all to the page. Most implementations I have seen that trigger the price range showing in the SERP have the individual offers marked up further down the page as well, but that wouldn't work for us. We show 10 or so out of 100s.
In my mind there are two options here. We can use the true aggregate price of the set and skip tagging up individual offers. Or we can tag up the offers displayed but still show what I am calling the "true" aggregate price. Any opinions on whether Google needs the individual offers tagged up? And any opinions on whether the individual offers tagged up need to "match" the aggregate offer prices?
THANKS
-
Anytime, John, I am happy to help!
-
Thanks Thomas.
AggregateOffer is what I was looking for.
-
Each product can have a few different variations
See Google's https://developers.google.com/search/docs/data-types/product
Aggregate offer properties
An
AggregateOffer
is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:Properties lowPrice
Number, required
The lowest price of all offers available. Floating point number.
|
|highPrice
|Number, recommended
The highest price of all offers available. Floating point number.
|
|priceCurrency
|Text, required
The currency used to describe the product price, in three-letter ISO 4217 format.
|
|offerCount
|Number, recommended
The number of offers for the product.
|
https://developers.google.com/search/docs/data-types/product
**Just 1 **
Product rich results provide users with information about a specific product, such as its price, availability, and reviewer ratings. The following guidelines apply to product markup:
- Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. See also our structured data guidelines for multiple entities on the same page.
- Adult-related products are not supported.
- Reviewer’s name needs to be a valid name for a Person or Team For example, "James Smith" or"CNET Reviewers." By contrast, "50% off on Black Friday" is invalid.
To include product information in Image Search, follow these guidelines for required markup:
-
To show your product information in the rich image viewer: Include the
name
,image
,price
, andpriceCurrency
properties. Alternatively, instead ofprice
andpriceCurrency
, you can include any four properties and excludeprice
. -
To show your product information in the Related Items feature: Include the
name
,image
,price
,priceCurrency
, andavailability
properties. -
Be careful that the text you use is the same text that is on the page
-
https://www.distilled.net/resources/understanding-and-implementing-json-ld/
-
http://www.remicorson.com/add-woocommerce-product-to-cart-from-url-using-products-sku/
/*
- Remove the default WooCommerce 3 JSON/LD structured data format
*/
function remove_output_structured_data() {
remove_action( 'wp_footer', array( WC()->structured_data, 'output_structured_data' ), 10 ); // Frontend pages
remove_action( 'woocommerce_email_order_details', array( WC()->structured_data, 'output_email_structured_data' ), 30 ); // Emails
}
add_action( 'init', 'remove_output_structured_data' );
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for property listings (estate agent)
Hello, I've been looking online for some help with this. An estate agent has a page of properties for sale. Is it possible to mark these individual properties up and if so would they appear as rich snippets in the SERPS - never seen anything like this for properties for sale so just wondered,
Technical SEO | | AL123al1 -
Assigning WooCommerce products to more than one category - Correct methodology?
I manage a store selling prescription glasses, many of which are unisex or apply to more than one category. I have already assigned the canonical URL for each category, but my question is, if a product appears in more than one category, do I need to set the canonical URL in each product to reflect the category I want it to index under? Therefore, any additional categories that product appears in simply refers the link value back to the canonical URL. I note that in Yoast, under each product, there's note in the canonical setting to leave it empty to default to permalink, so this has confused me a little. I'm just concerned that by applying a product to multiple categories, it may be causing duplicate content, as I have a lot of duplicate issues which I'll raise in another question. Thanks!
Technical SEO | | SushiUK1 -
Indexing product attributes in sitemap
Hey Mozzers! I'm battling a few questions about the sitemap for my ecommerce store. Could you help me out? Is it necessary to include your product attributes in the sitemap? I'm not sure why it would matter to have a sitemap that lists everything in the color cherry. Also, if the attributes were included in the sitemap, would that count as duplicate content for the same products to show up in multiple attributes? Is there any benefit to submitting the sitemaps individually? For example, submitting /product-sitemap.xml, /product_brand-sitemap.xml versus just /sitemap.xml? Any other best practices for managing my ecommerce sitemap, or great resources, would be very helpful. Thank you! a1vUz
Technical SEO | | localwork0 -
I have a GoDaddy website and have multiple homepages
I have GoDaddy website builder and a new website http://ecuadorvisapros.com and I notices through your crawl test that there are 3 home pages http://ecuadorvisapros with a 302 temporary redirect, http://www.ecuadorvisapros.com/ with no redirect and http://www.ecuadorvisapros/home.html. GoDaddy says there is only one home page. Is this going to kill my chances of having a successful website and can this be fixed? Or can it. I actually went with the SEO version thinking it would be better, but it wants to auto change my settings that I worked so hard at with your sites help. Please keep it simple, I am a novice although I have had websites in the past I know more about the what's than the how's of websites. Thanks,
Technical SEO | | ScottR.0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Duplicate Content Issues on Product Pages
Hi guys Just keen to gauge your opinion on a quandary that has been bugging me for a while now. I work on an ecommerce website that sells around 20,000 products. A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase). Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc. Moz has flagged these pages up as duplicate content. Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue. If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!
Technical SEO | | DHS_SH0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Products with discrete URLs for each color
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything). so we have URLs like: www.domain.com/product-green www.domain.com/product-yellow www.domain.com/product-red and so on. i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product. the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to. what would be the preferred solution? or is there something else?
Technical SEO | | rakesh_patel0