Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org product offer with a price range, or multiple offers with single prices?
-
I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6).
In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set.
Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.
-
I have a question about the offerCount item within an AggregateOffer type.
I want to show the "true" price range of every product in our inventory but we don't automatically load them all to the page. Most implementations I have seen that trigger the price range showing in the SERP have the individual offers marked up further down the page as well, but that wouldn't work for us. We show 10 or so out of 100s.
In my mind there are two options here. We can use the true aggregate price of the set and skip tagging up individual offers. Or we can tag up the offers displayed but still show what I am calling the "true" aggregate price. Any opinions on whether Google needs the individual offers tagged up? And any opinions on whether the individual offers tagged up need to "match" the aggregate offer prices?
THANKS
-
Anytime, John, I am happy to help!
-
Thanks Thomas.
AggregateOffer is what I was looking for.
-
Each product can have a few different variations
See Google's https://developers.google.com/search/docs/data-types/product
Aggregate offer properties
An
AggregateOffer
is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:Properties lowPrice
Number, required
The lowest price of all offers available. Floating point number.
|
|highPrice
|Number, recommended
The highest price of all offers available. Floating point number.
|
|priceCurrency
|Text, required
The currency used to describe the product price, in three-letter ISO 4217 format.
|
|offerCount
|Number, recommended
The number of offers for the product.
|
https://developers.google.com/search/docs/data-types/product
**Just 1 **
Product rich results provide users with information about a specific product, such as its price, availability, and reviewer ratings. The following guidelines apply to product markup:
- Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. See also our structured data guidelines for multiple entities on the same page.
- Adult-related products are not supported.
- Reviewer’s name needs to be a valid name for a Person or Team For example, "James Smith" or"CNET Reviewers." By contrast, "50% off on Black Friday" is invalid.
To include product information in Image Search, follow these guidelines for required markup:
-
To show your product information in the rich image viewer: Include the
name
,image
,price
, andpriceCurrency
properties. Alternatively, instead ofprice
andpriceCurrency
, you can include any four properties and excludeprice
. -
To show your product information in the Related Items feature: Include the
name
,image
,price
,priceCurrency
, andavailability
properties. -
Be careful that the text you use is the same text that is on the page
-
https://www.distilled.net/resources/understanding-and-implementing-json-ld/
-
http://www.remicorson.com/add-woocommerce-product-to-cart-from-url-using-products-sku/
/*
- Remove the default WooCommerce 3 JSON/LD structured data format
*/
function remove_output_structured_data() {
remove_action( 'wp_footer', array( WC()->structured_data, 'output_structured_data' ), 10 ); // Frontend pages
remove_action( 'woocommerce_email_order_details', array( WC()->structured_data, 'output_email_structured_data' ), 30 ); // Emails
}
add_action( 'init', 'remove_output_structured_data' );
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to handle Breadcrumbs for Blog Posts in multiple categories?
The site in question uses Wordpress. They have a Resources section that is broken into two categories (A or B). Underneath each of these categories is 5 or 6 subcategories. The structure looks like this: /p/main-category-a/subcategory/blog-post-name /p/main-category-b/subcategory/blog-post-name All posts have a main category, but other posts often have multiple subcategories while some posts also fall into both main categories. What would be the easiest or most effective way to auto-populate the breadcrumb based on from where the person reached the blog post? So for example, a way to set Home -> Main Category -> Subcategory 1 as the breadcrumb if they reach it from the Subcategory 1 landing page. Or is this not possible and we should just set the breadcrumb manually based on where we feel it best lives? Thanks.
Technical SEO | | Alces0 -
Schema Markup for property listings (estate agent)
Hello, I've been looking online for some help with this. An estate agent has a page of properties for sale. Is it possible to mark these individual properties up and if so would they appear as rich snippets in the SERPS - never seen anything like this for properties for sale so just wondered,
Technical SEO | | AL123al1 -
Problems with WooCommerce Product Attribute Filter URL's
I am running a WordPress/WooCommerce site for a client, and Moz is picking up some issues with URL's generated from WooCommerce product attribute filters. For example: ..co.uk/womens-prescription-glasses/?filter_gender=mens&filter_style=full-rim&filter_shape=oval How do I get Google to ignore these filters?
Technical SEO | | SushiUK
I am running Yoast Premium, but not sure if this can solve the issue? Product categories are canonicalised to the root category URL. Any suggestions very gratefully appreciated. Thanks Bob0 -
Has anyone had issues with Bazaarvoice and schema.org?
About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine. Does anyone have any advice or similar experiences? Thanks.
Technical SEO | | tripcentral0 -
Product Images with organic results in SERP
Hey Mozzers, I've noticed that several of our product page results in Google have the product image associated with them. Today is the first day I've seen this. Does anyone know anything about these? Has Google put anything out about this? Here's a couple examples: http://content.screencast.com/users/Will_Swales/folders/Jing/media/08a16dcf-505e-443c-866d-fae6d805743e/2014-03-31_1031.png http://content.screencast.com/users/Will_Swales/folders/Jing/media/04972e7b-f6b2-4e78-ab11-95c52d69a200/2014-03-31_1056.png What's interesting is that they don't show for me when I use Chrome's Incognito mode. Any insights much appreciated! Will
Technical SEO | | evoNick4 -
Google Showing Multiple Listings For Same Site?
I've been optimizing a small static HTML site and have been working to increase the keyword rankings, yet have always ranked #1 for the company name. But, I've now noticed the company name is taking more than just the first position - the site is now appearing in 1st, 2nd, and 3rd position (each position referencing a different page of the site). Great.. who doesn't want to dominate a page of Google! ..But it looks kind of untidy and not usually how links from the same site are displayed. Is this normal? I'm used to seeing results from the same site grouped under the primary result, but not like this. any info appreciated 🙂
Technical SEO | | GregDixson0 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1 -
Move established site from .co.uk to .org - good or bad idea?
I am currently considering moving our site from the current .co.uk domain to the .org version which we also own. The site is established and indexed for 7 years, ranks well and has circa 10k traffic per month which is mainly UK & US traffic. The reason for the change to the .org domain is to make the site more global facing and give us the opportunity to develop the site into multi language within directories (.org/es/ etc.) and then target those to the local search engines. For the kind of site it is (community based) it wouldn’t really work to split this into lots of separate country targeted domains. So the choice is to either stick with the .co.uk and add the other foreign language specific content in directories within the .co.uk or move to the .org and do the same (there is also a potential third option of purchasing the .com which is currently unused but that could be pricey!) We are also planning a big overhaul of the site with redesign, lots of added content and reorganisation of the site – but are thinking that it would be better to move the domain on a 1:1 basis first with the current design, content and URL structure in place and then do the other changes 2 or 3 months down the line. I have read up on SEOmoz, google guidelines etc on moving a site to a new domain and understand the theoretical approach of moving the site and the steps to take (1to1 301 redirects, sitemaps on old and new etc) and I will retain ownership of the .co.uk so the redirects can remain in place indefinitely. However having worked so hard to get the site to where it is in the search engines and traffic levels I am very worried about whether the domain change is a good move. I am more than happy to accept a temporary fluctuation in rankings & traffic for 1 – 4 weeks as reported may happen as long as I can be sure it will return after a temporary period and be as strong (or almost as strong) as the previous rankings / traffic. Looking for peoples experiences to give me the confidence / reassurance to go ahead with this or any info on why I shouldn’t Thanks in advance for your advice. Adrian.
Technical SEO | | Zilla0