Creating a subdomain for IP targeting based on city
-
We are currently located in OKC and are opening a new location in Dallas. After much research, I found the best way to do the website is to create a subdomain a redirect people based on their IP location so our current SEO will help give substance to the new location.
My question is, should I recreate the whole website under this subdomain using Dallas instead of OKC throughout or should I just recreate 1 or 2 pages?
This is all very new to me and I need as much help as I can get lol.
-
My next question is that we are planning to have different price points in each location, how would you recommend I handle that? If you look on our site now advancedbodyscan.com you'll see we have pricing for scans and these will be higher in the Texas market. I can do content based on IP address as well, but that seems like a lot of work and possibly not necessary...
Should I keep everything generic and then put pricing only on the landing pages? I just don't want someone from TX to accidentally buy at an Oklahoma price online and vice versa.
-
Thank you for the responses! I ended up creating a landing page based on IP address. So if you are in Texas you will be directed to that page, but if you are in Oklahoma you will be directed to the main.
My next question is that we are planning to have different price points in each location, how would you recommend I handle that? If you look on our site now advancedbodyscan.com you'll see we have pricing for scans and these will be higher in the Texas market. I can do content based on IP address as well, but that seems like a lot of work and possibly not necessary...
Should I keep everything generic and then put pricing only on the landing pages? I just don't want someone from TX to accidentally buy at an Oklahoma price online and vice versa.
-
Hi KylieM!
Thanks for bringing your question to the forum.
While I'm not sure what the findings of your research were based on, I believe what you've decided may be overly-complicating your task. A business with 2 locations can simply have a landing page for each of its two branches. You don't need a subdomain, you don't need to recreate the website. Just be sure your core pages (home, about, services, contact) are in good shape, and create a unique page for OKC and another for Dallas. This post might help: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
-
I agree with Joseph, as you can also do the IP based redirect from all of the pages in that case.
-
Hello KylieM,
Personally, I would always use a subdirectory when I want to target different locations. Google usually see your subdomain as a different website, that means using subdirectory you can make sure all the SEO effort, especially link juice is focused on the same website.
Hope this answered your question.
Regards,
Joseph Yap
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there value in including a city name in my keyphrase if my target demo is searching from within that city?
If I'm located in Phoenix, and I search for "mobile app development" it automatically adds an implied "near me" to bring up local results first, right? Therefore, I would assume searching "mobile app development phoenix" would garner the same results. It seems targeting "mobile app development phoenix" as a keyphrase is only valuable if I want people outside of Phoenix to find me when searching for mobile app development. Is it correct that focusing on national keywords/phrases ("mobile app development") will improve my ranking nationally AND in my local market? Links to reputable articles support your answer are much appreciated
Local Website Optimization | | Kitely_Katie1 -
Mixed branches / targeting countries results in the SERP
hi all, I have one hard nut to break and I would like to kindly ask you for any idea / help 🙂
Local Website Optimization | | execom99
we have web page localized to multiple languages targetting different countries.
e.g. we have: domain.com/int/ ... default in english, in search console / Internation targeting / Country with Target users in "Unlisted"
domain.com/uk/ ... english for UK, Target users in "United Kingdom"
domain.com/de/ ... german content for Germany, Target users in "Germany"
... etc. Each branch (country specific) has its own sitemap.xml covering approx 50-60% of all the pages for the specific branch and for most of these pages we have set hreflang (rel="alternate") for most important product pages. There are some issues in the sitemaps we are fixing (e.g. no returning link) so my assumption is that google may not use the sitemap, therefore, hreflang is not in use (it is part of sitemap). For example, one branch can have 150 pages submitted and 30 indexed in Sitemap detail of search console. The problem is, that when for example I search for the product name from Germany (google.de and German's IP through VPN in browser's incognito mode) I'm receiving mixed results. Our product names and technology are rather english, e.g. "cloud protection" and it is also phrase German user would search for. But in SERP he gets results from our domain.com/uk and also from our domain.com/sg which is completely wrong. Is there a way to really prevent it ?
thanks
T0 -
GMB Website Create Competition That Can Hurt Your Own Site?
Hello, Does anyone know if creating a Google My Business website for a business using the GMB builder creates competition for that business's main, non-GMB website? Thanks.
Local Website Optimization | | lawfather0 -
How to handle clients who want to target far away from their location?
In general, How do you recommend handling clients that are persistent about targeting a location that is very far away from their physical location, i.e. the client is in Providence, RI, but wants to target Boston, MA. I typically give them a discussion about how they will not rank in the 7 packs, particularly post pigeon, but wanted to know if the Moz community had any other tips since this seems to come up so frequently. Thank you!
Local Website Optimization | | Red_Spot_Interactive1 -
Local SEO: City & County Pages
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
Local Website Optimization | | ChaseMG0 -
Separate Domains for Different Locations (in Different Cities)
We are in the process of building a new website for a client with locations in Tucson and Phoenix. Currently, they have one website that encompasses all locations, however, we are going to build them location specific websites (as many of the services are different between locations). Now my question is, as far as SEO goes, which one of these options would be the best? Option 1: Have separate domain names for each location. For example, StevesPetTucson.com and StevesPetPhoenix.com. _Pros: Easy to target specific, local keywords. Better looking domains. _ _Cons: Splits backlinks between two domains. _ Option 2: Setup StevesPet.com/Phoenix and StevesPet.com/Tucson. Pros: Keeps all backlinks pointing to one root domain. Note: We are going to use seperate WordPress installs for both websites, regardless of how we setup the domains. As we will be using different templates, menus and so on, we found this to be the best option. Thanks for any advice!
Local Website Optimization | | McFaddenGavender1 -
City in title tag hurt Local Search?
Big city A is the target optimization for services. Suburb city B is the location of the business. Will having big city A in the title tag of pages confuse the NAP consistency and local SEO for the site?
Local Website Optimization | | LyntonWeb0