Drop in Bounce Rate in Google Analytics
-
Hi guys,
I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website.
Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%.
I was wondering if anyone had any ideas if this is a problem with GA, or the site itself.
Site: https://www.zoomocarcredit.com/
Any comments/feedback is greatly appreciated. Thanks in advance!
Jack.
-
Great to hear you've been able to fix it. Nice job tracking down the extra tag in GTM.
If you haven't also done so, it'll be worth looking at the Behaviour > Site Content > All Pages report to check out the actual bounce rate for a wide selection of pages. Just to make sure there aren't any problematic tags triggered for individual pages as well.
(And thanks for the Good Answer vote )
Paul
-
Hi Paul,
Huge thanks for the response. I have removed one the GA tags in GTM, and this seems to have fixed the issue (Google's Tag Assistant is now displaying one pageview request)
GA is now displaying a more "natural" bounce rate. The bounce rate for the site was 56.80% yesterday, compared to 4.48% on Sunday.
Thanks for your help!
-
You have an error in your Analytics configuration in Google Tag Manager. It is causing two pageviews to be fired for each visit. (Note - all you pageview data and related - pgs/visit, conversion rate etc - will be incorrect and unreliable from that date, not just your bounce rate.)
If you click on the 1st Analytics entry in the Result of Tag Analysis in your Tag Assistant, you'll see the double pageviews that are messing your data.
Easiest way to track it down is to use the history feature of GTM to look at what changes were deployed in GTM on the date the issue started.
Places to look - duplicate triggers, or a tracking event that is misconfigured to create a new pageview.
Hope that helps you find it!
Paul
-
Hi Vijay,
I originally thought this was the issue. I have ran Google's Tag Assistant and got the following results (see attachment).
It is displaying a duplicate remarketing tag, although I can only see one mention in the source code - could this be an issue?
Again, any further help is hugely appreciated.
-
Can you try looking at the source code of the website page and see whether it has more than one google analytics code.
-
Hi Sean & Vijay,
Thanks for your replies.
After looking into GA a little further (during the time where their has been a large drop in bounce rate) I can see that some of the pages on the site are receiving a 0% bounce rate, although they are receiving page view.
I am now presuming this is an issue with how GA is implemented on the site.
Any further help is hugely appreciated.
-
Hi Jack,
In addition to what Sean is suggesting, you can have a look at this Q&A discussion
https://moz.com/community/q/bounce-rate-suddenly-drops-on-google-anal
Regards,
Vijay
-
Well generally speaking , the lower your bounce rate the better. As Rand stated in a White board Friday, that isn't always the case. For example when the goal of the landing page you've designing is to get a conversion, you want your customers payment and then you want to send them on their way. If it takes 10 minutes and 5 pages, then there is something wrong with your site and you would naturally need to correct it.
But in many cases if your visitor found a piece of content to continue browsing through your page due to the first page being compelling enough not to leave after initially viewing it, that's a good thing.
As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite. That will have your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Was Google Analytics and Adsense Down Today?
For the last 4 hours of so we were registering zero users and Adsense reporting has not changed. We checked the site, and there were no problems. It seems for some reason there was no reporting. Just now it came back up and we are showing live traffic. Trying to figure out if this was a problem specific to us or if it is on Google's end. Thanks,
Reporting & Analytics | | akin670 -
Why few pages have more than 100% bounce rate?
Hello All, For my ecommerce site approx more than 30k products I have. In Google Analytic approx daily for few products approx 10-15 products bounce rate show 300%, 200%, 150%, 140%, 125% how? and what is the solution? Product page daily change. Thanks!
Reporting & Analytics | | Johny123450 -
How is Google Analytics defining page depth?
We run two websites and as part of our KPIs we are treating those who visit 3 or more pages of our website as a client served. As a digital team we are not convinced that this is the best metric to use as the improvements we are making to the sites mean that people are able to find the information quicker. Additionally other organisations including forums etc link to us so those users will get the info they need in one click. What I would like to know is how Google calculates page depth in GA. Are they treating the landing page as ground zero and then when users clicks a link they go one page deep? Or is the landing page, page depth 1 . Is page depth a measure of how many clicks a user needs to find their information?
Reporting & Analytics | | MATOnlineServices0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Is it possible to import data from an old Google Analytics profile to a new Google Analytics profile?
We have encountered a situation where a client's old SEO firm is refusing to grant us Admin access to our client's existing GA account. For security purposes (so the other SEO firm doesn't delete the existing GA profile) we have started a new Google Analytics profile. Again we do have access to the data in the old account. Is it possible to migrate this old data over (if we just have user access)? Thanks for the help
Reporting & Analytics | | RosemaryB0 -
Google Analytics Page Metrics and Redirects
Hi All- Context: A site has been redesigned. Pages were renamed in the process. Problem: It's very hard to compare before and after metrics because the page URLs are not the same. Question: Anyone know how to do this in Google Analytics? I'm hoping there's some simple trick I just don't know about. D
Reporting & Analytics | | DonnaDuncan0 -
Google Analytics Code
We have a quick question about our Google Analytics code: We recently updated to a re-marketing Analytics code, and some of our traffic numbers seem to be off by a bit. I used the Google Tag Assistant Chrome Extension today, and noticed that it's finding our old Analytics code on our pages, but it's coming up as an error due to "no HTTP Response". I am attempting to remove this code from the website, but it is nowhere to be found in the HTML coding. Only the current one is there. So I'm wondering if this second Analytics code is effecting our traffic and reporting, even if the code is currently non-functional? and if it is, how could I go about removing it if it's not currently in our HTML? Thanks!
Reporting & Analytics | | PlanetDISH0 -
Google Analytics Content Experiments
Has anyone else found that Google Analytics Content Experiments seems to quite quickly favor the best performing variant in an experiment, and then show that variant many times more often than other/s - not split the traffic evenly? What is Google's thinking behind 'optimizing' during an experiment? It seems odd to me.
Reporting & Analytics | | David_ODonnell0