Drop in Bounce Rate in Google Analytics
-
Hi guys,
I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website.
Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%.
I was wondering if anyone had any ideas if this is a problem with GA, or the site itself.
Site: https://www.zoomocarcredit.com/
Any comments/feedback is greatly appreciated. Thanks in advance!
Jack.
-
Great to hear you've been able to fix it. Nice job tracking down the extra tag in GTM.
If you haven't also done so, it'll be worth looking at the Behaviour > Site Content > All Pages report to check out the actual bounce rate for a wide selection of pages. Just to make sure there aren't any problematic tags triggered for individual pages as well.
(And thanks for the Good Answer vote )
Paul
-
Hi Paul,
Huge thanks for the response. I have removed one the GA tags in GTM, and this seems to have fixed the issue (Google's Tag Assistant is now displaying one pageview request)
GA is now displaying a more "natural" bounce rate. The bounce rate for the site was 56.80% yesterday, compared to 4.48% on Sunday.
Thanks for your help!
-
You have an error in your Analytics configuration in Google Tag Manager. It is causing two pageviews to be fired for each visit. (Note - all you pageview data and related - pgs/visit, conversion rate etc - will be incorrect and unreliable from that date, not just your bounce rate.)
If you click on the 1st Analytics entry in the Result of Tag Analysis in your Tag Assistant, you'll see the double pageviews that are messing your data.
Easiest way to track it down is to use the history feature of GTM to look at what changes were deployed in GTM on the date the issue started.
Places to look - duplicate triggers, or a tracking event that is misconfigured to create a new pageview.
Hope that helps you find it!
Paul
-
Hi Vijay,
I originally thought this was the issue. I have ran Google's Tag Assistant and got the following results (see attachment).
It is displaying a duplicate remarketing tag, although I can only see one mention in the source code - could this be an issue?
Again, any further help is hugely appreciated.
-
Can you try looking at the source code of the website page and see whether it has more than one google analytics code.
-
Hi Sean & Vijay,
Thanks for your replies.
After looking into GA a little further (during the time where their has been a large drop in bounce rate) I can see that some of the pages on the site are receiving a 0% bounce rate, although they are receiving page view.
I am now presuming this is an issue with how GA is implemented on the site.
Any further help is hugely appreciated.
-
Hi Jack,
In addition to what Sean is suggesting, you can have a look at this Q&A discussion
https://moz.com/community/q/bounce-rate-suddenly-drops-on-google-anal
Regards,
Vijay
-
Well generally speaking , the lower your bounce rate the better. As Rand stated in a White board Friday, that isn't always the case. For example when the goal of the landing page you've designing is to get a conversion, you want your customers payment and then you want to send them on their way. If it takes 10 minutes and 5 pages, then there is something wrong with your site and you would naturally need to correct it.
But in many cases if your visitor found a piece of content to continue browsing through your page due to the first page being compelling enough not to leave after initially viewing it, that's a good thing.
As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite. That will have your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pandora in Google Analytics
Hi Mozers, in Google Analytics our ads are registering a 10 second page duration and a 90% bounce rate, which is pretty atrocious. My questions are: Organic page duration is 3:15 minutes, and Social + Referral are similar. Yet Pandora is bringing the average time on site way down, to less than a minute. Will those paid ad metrics be factored to the User Behavior and therefore negative affect our overall rankings? In other words does Google now see our page duration as less than a minute? The Pandora rep says that Google Analytics and Pandora have "systemic issues" such that GA is very inaccurate with Pandora metrics. I find that difficult to believe. Any insights here? Thanks all! Jane
Reporting & Analytics | | CalamityJane770 -
Google Analytics Average Position
I'm looking at Google Analytics -> Acquisition -> Search Engine Optimization -> Queries reports. I'm looking at keywords and the average position. What Google reports and what I see in a Google incognito search is different (usually my search is much lower). For example, for one search term, Google reports 5.8 average position and every time I search it is 8. My local result is 4. Anyone know why this is? I'm wondering if Google is averaging the Local results into number?
Reporting & Analytics | | CalicoKitty20000 -
Google Analytics is treating my blog like all the content is just on the home page.
Hello all, I installed Google Analytics on a main website and a blog (blog.travelexinsurance.com) While it appears to be tracking correctly (and when I test it in real time it shows that I'm visiting) but it is treating the entire blog as though it's one page. So I can't see data on blog post X. All I see is that X visitors came to my blog in aggregate. So I see blog.travelex.com has 999 visitors, but it doesn't show that /travel-luggage got 50 visits, while /insurace-tips got 75 and so forth. I assume I screwed up the tracking somehow, but can't figure out where I went wrong. Tracking on the main domain works just fine. It's specific to the blog.
Reporting & Analytics | | Patrick_G0 -
Google Analytics Events that lead to Goals (conversions)
Hello! I'm in the process of setting up Events in Google Analytics to track the performance of banner ads on our site. While that will take care of the action performed by the visitor (i.e. the click on the banner), it doesn't tell me if the visitor ultimately completed the form where the banner ad directs them (which is set up as one of out site's Goals). Once the Event is in place, will I be able to track the Goal conversions that it leads to? It's nice that Events will tell me which banner drove someone to the form, but if I'm not able to see if that Event led to a Goal conversion it seems like something will be missing. So, is this something that's already available within Goals or Events reporting, or is there an additional step I need to take? Thanks in advance for your feedback! Erik
Reporting & Analytics | | SmileMoreSEO0 -
Google Analytics Custom Filter
Hello, Quick question, when I create a custom filter on a profile that already has data collected will that filter apply to already collected data or will the filter only apply from the day it was created? Am doing a custom exclude IP filter. Much thanks,
Reporting & Analytics | | Unity
Davinia0 -
Google Analytics - In-Page Analytics
I had a strange thought waking up this morning, and was curious to hear other people's opinions on it. In Google Analytics, under Content > In-Page Analytics, Google shows what links on your site pages get clicked and how many times plus other metrics. Do you think they use that data for ranking back links so-to-speak? What I mean is, say I had a back link to my site on example.com, and example.com had google analytics installed. Google can see through google analytics whether my link has been clicked on. Say that my link gets no clicks, do you think that Google would use that metric against my site deeming it "not popular" or "not a good resource", even if example.com was a very popular site? And it could work the other way. Say my link got thousands of clicks on example.com, do you think that Google might use that to promote my site? I couldn't find any other discussion on this anywhere, so am not sure if people have already thought about this.
Reporting & Analytics | | THB0 -
Un-link Google Analytics
I have set the wrong account/password details for one of my campaigns. How do I 'step back' and choose the correct settings please? Thanks Ian
Reporting & Analytics | | driansmith0 -
Google Analytics: Difference Between Goal Conversions & Goal Completions
When using Google Analytics, what is the difference between total goal conversions and total goal completions? We have many goals set up in a lead generation environment. Therefore, the only element of conversion is submitted a lead and arriving on the "Thank You" page. THose thank you pages are tagged accordingly. When we run reports though, the number of "Total Goal Conversions" and "Total Goal Completions" never match up.
Reporting & Analytics | | eMagineSEO0