What should my key words be for home page?
-
Hey Everyone,
I'm curious if anyone can provide some insight as to what my keywords should be for my website. Just as a quick heads up, my company, Back In Motion Sport & Spine Physical Therapy, is a physical therapy clinic that specializes in orthopedic, sport, and spine injuries. You can find my site here: www.backinmotionsspt.com
That said, I understand about doing key word research and integrating that on the site. However, since I am a smaller practice should the end of the my key word entail my city of Fort Myers, FL. For instance, should my key words be the following:
-
Orthopedic physical therapy Fort Myers, FL
-
Sport Rehabilitation Fort Myers, FL
-
Back Pain Relief Fort Myers, FL
Or....
Should they just be:
-
Orthopedic physical therapy
-
Sport rehabilitaiton
-
Back pain relief
I look forward to hearing any and all feedback.
-
-
Hello there,
I have a bit more different opinion than others I would choose to include the city as part of your keyword, the reason is simple, do a Google search with and without city from the keyword, which one do you think it's more relevant?
Don't forget your longer tail keyword (/w city name) also included your general keyword as well (/wo city name), so there's basically no harm I can think of to include your city name.
But of course, make sure you also use the properly structured data as well.
Some would also suggest that your homepage shouldn't be optimized for keywords, but I don't think there's one-rule-for-all in SEO, especially if you aren't a big brand and just starting out in SEO, your homepage is generally your most linked page with the highest ranking chance. So I would not waste the opportunity to rank keywords with my homepage.
-
I assume you're talking about the homepage here.
Generally you should focus the homepage for branded queries, you will find the majority of traffic to your homepage will be branded search terms.
I would then create pages for your key terms...
-
Orthopedic physical therapy Fort Myers, FL
-
Sport Rehabilitation Fort Myers, FL
-
Back Pain Relief Fort Myers, FL
-
-
I think your target keyword should be "Physical Therapy" You should automatically come up for the cities within your geographical location so long as you are in google and the other crucial directories consistently and accurately. Don't listen to the non believers, the Schema Markup can really drive it home as well! You can generate the Schema JSON in Google Structured Markup Helper Tool. Your Chamber of Commerce backlink along with all the DoFollows from core social platforms, the juice will add up if you optimize the profiles well in addition to ranking them and staying active. Now for these low diff takedowns:
-
Orthopedic physical therapy
-
Sport rehabilitaiton
-
Back pain relief
Make Youtube videos, providing authoritative advice, make Infographics to distribute on all the picture share platforms. Embed them both on your 2000 word blog and amazingly helpful advice plus insight on "how to see if your bla bla insurance covers this". If they end up doing their research on your site, and get the process and layout from your site, good chance they'll end up seeking the therapy from you!
-
-
Hi Scott!
Good question! When you operate a local business, it's extremely important to incorporate your city name in your optimization of your text and in many of your tags, too. Don't go overboard, of course. Be sure you're writing in natural language. But, definitely do include your city name where you can, particularly in the title tag of your home page and contact page, and then wherever else it seems relevant. This will help both your potential clients and Google understand the locale of your business.
Hope this helps, and please do follow up with any further questions you may have!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
Should I keep subpages for item types or condense information all on one page?
So I have 6 big selling item types for our company, it's our bread and butter, now we have subsections for these different types, from cleaning to instructions. We rank number one for various longtail keywords, however, for the two word keyphrase we want to rank for, we don't seem to get passed rank 30 / page 3 for. Am curious since the long tail keywords for the subpages seem to not garner that much traffic if we should be combining all the subpages to just one item type page and optimize from there for the item type keyword ( a 5 word phrase ) This is for a niche industry, and the major keywords we want are two word phrases that have around an average of 48% keyword difficulty with. They're really no other synonyms to use for these, none that customers are using, and figuring out a plan to rank on page 1 for this phrase is proving difficult to say the least. Progress is achieved, however it's just dropping back once we see the change, without much interaction from myself. I understand this is due to the bottom of the bucket characteristics but there must be more I can be doing. Besides being as general as possible when posting questions here. 🙂 Thanks for any feedback and even crystal ball guesses.
Keyword Research | | Deacyde0 -
Topic pages - Word count & other insights
Hello everyone, It's my first time asking a question here, so I hope I follow the rules. Let me know if my question is not properly asked, formatted etc. Question: What's the min # of words we should have on topic page (related links)? Also, let me know if you have any additional advice with regards to topic pages strategy. Thanks!
Keyword Research | | Velvetmonkey
Sophie0 -
On Page OPtimisation Query
6 weeks ago, we attempted to improve the on page optimisation for the following keyword 'wedding venues ''edited''' on the following page: ''edited'' I just checked when the page was last crawled by google by checking the cache date in the SERPs which is the 27th of May 201?. We have been tracking the keyword 'wedding venues ''edited''' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to 53rd (Moz says 'Not in top 50', it was 53rd when i last manually checked). I understand that we have to be building links to our site, but i still hoped we would be doing better than this for this keyword with the work we've done does anyone have any advice on how we can improve? Have we over optimised? We would really appreciate any help!
Keyword Research | | jennie.evans0 -
Keywords and On-Page Optimization
Hi i have quite a few keywords i want to rank for which are: how to lose 10 pounds fast how to lose 100 pounds how to lose ten pounds how to lose 30 pounds I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually. Anyway if i do decided to create a single page for all these keywords, what advice do you have? For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic. Then i'm going to have content which pretty much answers each search query. Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself) So my question how would you approach this issue? How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually. Regards, Chris
Keyword Research | | monster990 -
Long Key Phrases with no search results?
I have to examples 21 Cobblestone Farms Maricopa AZ homes for sale 23 maricopa az homes for sale in cobblestone farms They have no local or global results in the analyzer. Just shows the difficult level. How do I choose what one to do, or are they simply not really worth my time?
Keyword Research | | sansonj0