Redirecting Ecommerce Site
-
Hi
I'm working on a big site migration I'm setting up redirects for all the old categories to point to the new ones.
I'm doing this based on relevancy, the categories don't match up exactly but I've tried to redirect to the most relevant alternative.
Would this be the right approach?
-
Hi Becky
If you just think of it in terms of not losing any backlinks and so that the old URLs in Google Index don't 404, then they just need the most appropriate page on your new site to be 301'd to.
You won't go wrong if you stick to this approach.
If there is no relevant category, then go up to department, no department? go to home.
Keep it simple & logical.
Regards Nigel
-
Hi
Thank you for the reply. How about it categories are similar, what I am finding is categories may have been merged slightly, so have a few different types of products.
The new category structure is awful, we've done as much as we can to improve it but it's being dictated by our parent company.
Becky
-
Hi Beck
Absolutely the correct approach. If you find any that simply don't match at all then you may consider gender, if that is appropriate or homepage if there is nowhere else.
Individual products need mapping as well, and if there is no close match for any of them then category>gender>home whichever is most appropriate.
Obviously, if there is no gender then just 301 to home but I work with a lot of fashion sites where it is relevant.
Regards
Nigel.
-
Yes, match as closely as possible. You can also preview if the redirects works good by changing your host file and opening google and query site:yourdomain.com and clicking on each page to see if it redirects correctly. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect recovery
Hello Please understand that English is poor. I used to run a site called A This time, I am running a site called B. I need to set up a temporary 302 redirect from A to B
Intermediate & Advanced SEO | | jinseok
I accidentally set a 301 redirect Site A has many spam links
For now I have removed the 301 redirect source to B. Will A's spam links affect site B?
For your reference, Site B is putting a lot of effort into SEO. Help me.0 -
Merging B2B site with B2C site
Hi, A mobile phone accessory client of ours has a retail site (B2C) and a trade site (B2B). The retail site does pretty well and ranks highly for a number of terms. The trade site doesn't really rank for anything as they don't optimise it. They would like to merge the two sites and allow trade customers to log-in and purchase goods in bulk for their business. If they were to merge the trade site into the already successful consumer site, what would be the best way of doing this and what, if any, implications would it have on the organic visibility of the B2C site? Would it be possible to target retail and trade customers on one website? Cheers, Lewis
Intermediate & Advanced SEO | | PeaSoupDigital0 -
.Com version of my site is ranking better than .co.uk for my UK Website for branded search. 301 redirect mess
Dear Mozzers, I have an issue with my UK Website (short url is - http://goo.gl/dJ7IgD ) whereby when I type my company name in to google.co.uk search the .com version returns in Search as opposed to the .co.uk and from looking at open site explorer the page rank of the .com is higher than the .co.uk ?. Infact I cant even see the .co.uk homepage version but other pages from my site. The .com version is also 301'd to the .co.uk. From looking at Open Site Explorer, I have noticed that we have more links pointing to .com as opposed to .co.uk. Alot of these are from our own separate microsites which we closed down last year and I have noticed the IT company who closed them down for some reason 301'd them to the .com version of our site as opposed to the .co.uk but If I look in http://httpstatus.io/ (http status checker tool) to check one of these mircosites it shows - 301 - 302 - 200 status codes which to me looks wrong ?. I am wondering what it should read ... e.g should it just be a 301 to a 200 status code ?. My Website short url is - http://goo.gl/dJ7IgD and an example of some of 10 microsites we closed down last year which seems to be redirected to .com is http://goo.gl/BkcIjy and http://goo.gl/kogJ02 As these were redirected almost a year ago - it is okay if I now get them redirected to the .co.uk version of my site or what should I do ? They currently redirect to the home page but given that each of the microsites are based on an individual category of my main site , would it be better to 301 them to the relevant category on my site. My only concern is that , may cause to much internal linking and therefore I wont have enough links on my homepage ? How would you suggest I go about building up my .co.uk authority so it ranks betters than the .com- I am guessing this is obviously affecting my rankings and I am losing link juice with all this. Any advice greatly appreciated . thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Problem with redirects in coldfusion
How to redirect pages in cold fusion? If using ColdFusion and modrewrite, the URL will never be redirected from ModRewrite.
Intermediate & Advanced SEO | | alexkatalkin0 -
Canonical OR redirect
Hi, i've a site about sport which cover matches. for each match i've a page. last week there was a match between: T1 v T2 so a page was created: www.domain.com/match/T1vT2 - Page1 this week T2 host T1, so there's a new page www.domain.com/match/T2vT1 - Page2 each page has a unique content with Authorship, but the URL, Title, Description, H1 look very similar cause the only difference is T2 word before T1. though Page2 is available for a few days, on site links & sitemap, for the search query "T2 T1 match" Page1 appears on the SERP (high location). of course i want Page2 to be on SERP for the above query cause it's the relevant match. i even don't see Page2 anywhere on the SERP and i think it wasn't indexed. Questions: 1. do you think google see both pages as duplicated though the content is different? 2. is there a difference when you search for T1 vs T2 OR T2 vs T1 ? 3. should i redirect 301 Page1 to Page2? consider that all content for Page1 and the Authorship G+ will be lost. 4. should i make rel=canonical on Page1 to Page2? 5. should i let google sort it out? i know it's a long one, thanks for your patience. Thanks, Assaf
Intermediate & Advanced SEO | | stassaf0 -
Redirection strategy for mobile site
Hello folks! I am just about to launch a mobile specific version of our website. We were not able to make the main site responsive so have decided to make a seperate copy on an m dot subdomain. I have kept the url structure identical between both sites and added a canonical url on the mobile pages pointing to the desktop site. I will detect and redirect all mobile devices and googlebot mobile crawler to the m dot site. The questions i have are as follows... Is that the best approach if you use a mobile specific site on a seperate subdomain? What type of redirects should i use to send mobile users (and googlebot mobile) to the mobile site? My mobile site does not have all the pages the desktop site has. What happens if i redirect a mobile user from a page on the desktop site to a page on the mobile site that does not exist? (will give 404 currently). I guess i could maintain a list of valid mobile urls but this would be a pain (and a bit of an overhead) Your help is most appreciated Regards
Intermediate & Advanced SEO | | RobertHill0 -
Is there a way to redirect pages from an old site?
I have no access to an old wordpress site of a client's, but have parked the domain on their new site, gone into webmaster central and requested a change of address and wait... the old domain still shows in the search listings in place of the new site domain and the log files show 404 errors from links to the old site which go nowhere - can anyone suggest a way of managing this on the new site - is there a workaround to what should have been done - 301 redirects on the old site before it was taken down. many thanks
Intermediate & Advanced SEO | | Highlandgael0 -
Is it ok to redirect
Hello my question is presently we holding one .com for our website and i see in analytics some time people typing .es version of our site too.. which is not registered yet. is it ok to buy that .es extension and do a redirect to our .com version ? thanks
Intermediate & Advanced SEO | | idreams0