Impressions skyrocketed 10x in few days on just one keyword and I don't understand why.
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Hi everyone,
I found this 'anomaly' in my google search console data.
As you can see from the picture the impressions skyrocketed in a few days and then sort-of plateaued. The clicks remained almost the same because the keyword is highly informational (Wikipedia takes all the traffic). The keyword has around 650 000 searches per month.
Btw. We are not doing off-site SEO.
I would like to hear your opinion on what could have caused this. A Google update maybe?
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Thanks for the answer. I have checked google trends and the keyword planner and there was no spike in November. So it was probably a technical issue with the GSC just like you said.
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Or the keyword was just searched more. Since your ranking position seems relatively stable, it would make sense that for some reason - more people searched the keyword than usual
You can always check using Google Trends
If it seems like there was no national or international spike in search interest, it's probably a GSC data-push update or something similar
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