Keyword referrals in GA
-
Hi chaps,
Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links.
To explain a little further, this is the scenario I think is happening:
- User searches using "Brand term".
- They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain)
- In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword.
Does this sound right? We have a custom GA script set up to track multiple subdomains.
-
Hi Brendan,
Your assumption is correct. The entrant's keyword for a page within drilldown doesn't necessary mean they came direct to that page. It just means that they ended up there during some part of their journey.
I'm not aware of any easy way of getting keyword data for direct-to-page entrances, but someone else on here might know... I'm sure there must be a way some how.
Hope that helps!
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Android Webview & Safari (in-app) without any referrer information in Google Analytics
I've got a client that gets a considerable amount of traffic that: Enters on an interior page (that we are running properly tagged ads for on various platforms) Bounces Has a browser of either Android Webview or Safari (in-app) which I believe indicates the website is being viewed within a mobile app Has no referrer data: (direct) / (none) We've tested several scenarios (Facebook app, Gmail app, etc.) and ruled them out. Anyone know what this might be? Thanks in advance!!
Reporting & Analytics | | SarahLK0 -
Referral issue in Google analytics
We have an eCommerce website that counts paypal as a referral source in Analytics. The site takes people to Paypal to make a payment and then back to the website to a Thank You page once that payment has been made. Due to this, Analytics sees this as a conversion that has come from Paypal, and also records it as a referral source, when we know this is not really the case. This also distorts the data in analytics and prohibits us from clearly seeing which channels sales have come from. Is there anyway in Analytics to include Paypal as a part of the website so that it does not record Paypal as a separate referral website?
Reporting & Analytics | | Gavo0 -
Referral Data Q's
1. We recently ran a promotion on both FB and Reddit, which is https, linking to our non-https site. We utilized UTM links to our landing page. Our GA campaign data returned extremely low hits in comparison to what we actually received (and recorded via FB/Reddit dashboard). Obviously our Direct traffic spiked during these times, caused by a secure to nonsecure referral, I'm sure. I'm also noticing a spike in referral traffic from lm.facebook.com that correlates to the ad times. Does this mean Facebook's link shim is stripping away my UTM data? My question is why we receive SOME properly UTM-tagged referral traffic in our campaigns? What's allowing some of it to go through? 2. I've tagged our email signature links with UTM as well, hoping to clean up some of our Direct traffic. I understand that external clients like Outlook and Thunderbird likely won't pass referral data, but do hosted clients like Gmail, Yahoo, and such? And if so, would the https to http difference obstruct this again? I'd love some insight onto these questions, especially if I'm off the mark with a few of my assumptions there.
Reporting & Analytics | | kirmeliux0 -
Is it possible to have a GA event and a GA virtual pageview fire off of the same click?
If we can only choose one, we'll likely go with the Event, but I'm hoping we'll be able to do both and gather more data about when certain pages (even if they are virtual) are viewed in the path to conversion.
Reporting & Analytics | | KNect3650 -
Access to GA revoked
Hi, If the company gives me access to Google Analytics for two days, will I still be able to see the data after day three? I am interested in past data not the future or current.
Reporting & Analytics | | aliciaporrata10090 -
Why do WMT's Search Analytics & GA's Real Time Keywords Differ?
I took a screen shot of the keywords from Google Analytics Real Time Keywords for Google / Organic. Then I waited a week and filtered Google Webmaster Tools' Search Analytics for queries with those keywords. None of them showed up. Why not? What I missing? Why do some keywords show up in Google Analytics RT for Google / Organic while most others are in Not Provided? I see WMT's Search Analytics says that it doesn't always show queries that "are made a very small number of times or those that contain personal or sensitive information." But most of my queries are like that. Anybody know any patterns / criteria that leads WMT to show some but not others? Thanks
Reporting & Analytics | | GilReich0 -
Tracking Social Interactions with GA and WordPress
Hi, One of the things I'm looking to do is to track clicks on my social follow buttons. I know I can try to add GA events for each button and go from there. But in order to simplify the process, I'm looking for a WP plugin that can help. Currently I've only come across AddThis and Share This as viable options, though Add This has very mixed reviews, and Share This isn't updated for WP 3.6.1. For my social shares at the end of blog posts I'm wondering the same thing about tracking shares. I've used AddThis in the past with success in tracking shares, but I wanted to see what other are doing or if there's a newer technique. The bottom line is that I want to try to see as much of the "social" as I can in GA. Thank you in advance!!
Reporting & Analytics | | Titan5520 -
How do I connect GA to SEOMOZ if I do not have access to a GA account ?
I am not the owner of the account it is a clients and I need to connect my SEOMOZ to their GA account.. any ideas? Thanks in advance 🙂
Reporting & Analytics | | Andisue1