Impressions skyrocketed 10x in few days on just one keyword and I don't understand why.
-
Hi everyone,
I found this 'anomaly' in my google search console data.
As you can see from the picture the impressions skyrocketed in a few days and then sort-of plateaued. The clicks remained almost the same because the keyword is highly informational (Wikipedia takes all the traffic). The keyword has around 650 000 searches per month.
Btw. We are not doing off-site SEO.
I would like to hear your opinion on what could have caused this. A Google update maybe?
-
Thanks for the answer. I have checked google trends and the keyword planner and there was no spike in November. So it was probably a technical issue with the GSC just like you said.
-
Or the keyword was just searched more. Since your ranking position seems relatively stable, it would make sense that for some reason - more people searched the keyword than usual
You can always check using Google Trends
If it seems like there was no national or international spike in search interest, it's probably a GSC data-push update or something similar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitted URL marked 'noindex'
Search Console is giving this issue for near 100 pages of my website. I have checked the Yoast plugin settings. We haven't used any meta robots tag for these pages, neither have these pages been disallowed in robots.txt. Previosuly this issue was for some 20+ pages. I tried to reindex them by submitting the urls again. Now the count has risen to 100+. There is also this "Submitted URL blocked by robots.txt" issue for pages which are NOT disallowed in robots.txt. Can anyone please suggest me a solution here?
Reporting & Analytics | | Reema240 -
Lower Impression higher clicks and CTR Compared to Previous Month?
I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below: September:
Reporting & Analytics | | davidwang
Total clicks: 5071
Total impressions: 83429
Avg. CTR: 6.08%
Avg. Position: 28.4 October:
Total clicks: 5695
Total impressions: 79366
Avg. CTR: 7.18%
Avg. Position: 28.90 -
Losing keyword rankings and sessions.
I had removed /en from end of each page ( www.mydomain.com/en become www.mydomain.com) Could it be the reason of losing keyword rankings and sessions?
Reporting & Analytics | | Jason2250 -
Keyword Opportunities in Insights Area Suggest SPAM Keywords?
Happy Holidays Moz family, We were recently reviewing our insights on an account and the keywords suggested were: 1. malibog pinoy sex story 2. desi bhabhi ki chudai 3. cennai mamies pundai mulai Clearly these are SPAM or something. We have run malware scans of the site, used Google Webmaster tools to identify incoming and outgoing links and don't see anything. I have also exported the entire site to Notepad++ and searched for these terms. Nothing. Any ideas or suggestions? Thank you in advance for any suggestions! We're having some ranking issues with the same site so perhaps this is the root of the issue. The site has some great links.
Reporting & Analytics | | Tosten0 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
My GA code is on my site but Google Analytics isn't being pulled into SEOMoz...why?
The CEO wants me to present an SEO plan next week for three of our sites; however, I got this message when I went to campaign overview tab: "It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection." I double-checked the GA code and it's the same on both our site and in SEOMoz...what gives? I clicked on Choose Your GA Profile->Set GA Account and Profile then got this warning: "Are you sure you want to change your Google Analytics connection? Changing your connection will reset our cache of your historical GA traffic data." I need this data pronto so I can set strategy for three sites; any help would be greatly appreciated! Darrell
Reporting & Analytics | | AdviceElle0 -
How to track clicks and "impressions" on a certain botton on my website.
I would like to track the amount of impressions on all pages in a "sub category" doman.com/subcategory/all-impressions-to-these-pages and clicks to a certain button for a contact form. I know that I can add snipets to my analytics code but I'm not sure how to and witch snipet to include. Is it possible?
Reporting & Analytics | | SuperlativB0 -
I have recently switched from a html site to a Wordpress based one...
Obviously all my indexed links have changed. How can I avoid loosing page rank?
Reporting & Analytics | | HeadlandMachinery0