Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Best way to link to multiple location pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best way to link to multiple location pages

    Technical SEO
    3
    5
    939
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Rogerperk
      Rogerperk last edited by

      I am a Magician and have multiple location pages for each county I cover.

      I currently have them linked off the menu under locations/ <county>and also in the footer</county>

      However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content.

      It's not really a navigation item and most people come in through search to the right page.

      Am I diluting the link by having it in the Menu/Page and Footer?

      I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case?

      Thanks

      Roger

      https://www.rogerlapin.co.uk/

      1 Reply Last reply Reply Quote 0
      • waqid
        waqid last edited by

        Look at how starbucks does theirs in the states. Make it a locatoin info page. Pictures, address, contact info, ratings, reviews, descriton of the area (historical, new, corporate) and anything else like menus, services , valet, and etc.

        1 Reply Last reply Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert @Rogerperk last edited by

          You're welcome!

          I think it's really important to keep in mind that, while you have one end goal of having these pages rank well in Google's results, the guiding force for creating them should be to convert human visitors into customers.

          Service Area Business like yours (or like house painters, visiting home help, etc.) don't have branches that serve as the purpose for creating landing pages. Obviously, when a brick-and-mortar business has multiple locations (like a restaurant franchise) it makes total sense to create a unique page for each branch so that the customer can see the info they need about each branch. But when the business has an SAB model like yours, you want to be very careful that any landing pages you create have the purpose of serving people, rather than simply serving search engines.

          This means making any locale-oriented landing page very specific to the locale it represents. For a business like yours, showcasing the parties you've done in X county would be a natural way to do this, along with testimonials/reviews from clients in that area. Any other approach risks watering down the quality of your website. You're lucky to have a fun industry that should easily lend itself to great, unique content!

          1 Reply Last reply Reply Quote 1
          • Rogerperk
            Rogerperk last edited by

            Thank you for your reply.

            I have tried to make the pages unique but it's very difficult when a search for magician <county>is very much the same as another county </county>

            I will add more references to venues I have performed at in each landing page -

            I have previously created a blog page for a venue and then pointed a link to

            Will include the venues on the landing page now

            MiriamEllis 1 Reply Last reply Reply Quote 1
            • MiriamEllis
              MiriamEllis Subject Expert last edited by

              Hi Roger!

              Thank you for bringing your question to the community.  You can have both - links in a menu and internal links from your homepage and other pages of your website. There is not reason not to have both if the links in your content make sense.

              One thing I would warn against after taking a quick look at your website: beware of duplicate content and over-optimization. You are styling these pages as "locations", but they are, in fact, areas  where  you offer your services. In order to make sense of creating landing pages for these locales, you should be using these pages to showcase events you've done in each locale. Right now, just at a glance, the pages look very similar to one another, rather than unique, and this could be a quality concern. Also, the language of your subheadings is not very natural. Check both these headings and the text of the pages for uniqueness and naturalness. If how you write isn't how you speak, Google could view the quality of the content as low.

              Hope this helps.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • webbeemoz

                I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?

                seo consulting seo expert seo page treatment

                Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
                website.com/product1/pricing
                website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks

                Technical SEO | | webbeemoz
                1
              • SpodekandCo

                Is there a way to get a list of all pages of your website that are indexed in Google?

                I am trying to put together a comprehensive list of all pages that are indexed in Google and have differing opinions on how to do this.

                Technical SEO | | SpodekandCo
                0
              • 2MSens

                Best & easiest way to 301 redirect on IIS

                Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!

                Technical SEO | | 2MSens
                0
              • Santaur

                Best practices for controlling link juice with site structure

                I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?

                Technical SEO | | Santaur
                0
              • PooleyK

                404 error - but I can't find any broken links on the referrer pages

                Hi, My crawl has diagnosed a client's site with eight 404 errors. In my CSV download of the crawl, I have checked the source code of the 'referrer' pages, but can't find where the link to the 404 error page is. Could there be another reason for getting 404 errors? Thanks for your help. Katharine.

                Technical SEO | | PooleyK
                0
              • ProjectLabs

                Determining When to Break a Page Into Multiple Pages?

                Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.

                Technical SEO | | ProjectLabs
                1
              • surveygizmo

                Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?

                The page in question receives a  lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.

                Technical SEO | | surveygizmo
                0
              • mhans

                Deep Page Link - url no longer exists

                I used Open Site Explorer and found a link to our site on http://www.business.com/guides/bedding-supplies-3639/  The link was setup to go to an important, deep page on my website, but the structure of our urls changed and the url no longer exists. The link (anchor text 'National Hospitality Supply') does direct to our homepage, www.nathosp.com. My question is, am I receiving full link juice? Or would I be better served to create a 301 redirect to the revised / new page url? In case it matters, if I had my choice I'd prefer the link to go to the intended deep page. Thanks in advance for your insight. -Josh Fulfer

                Technical SEO | | mhans
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.