We recently updated a large guide that takes the place of the original. The original has some nice organic traffic to it and I don't want to risk losing it. Should I 301 redirect to the new version, or update all the info directly on the original page?
-
We don't have a lot of content that garners much non-branded organic, so this is something I don't want to risk losing. We do not have a whole lot of external links into the page either.
-
A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
-
I second this. Link authority being translated through 301s is subject to similarity checks as I outline here: https://moz.com/community/q/root-domain-change-how-do-we-best-handle-existing-backlinks-from-our-own-content-platforms-on-youtube-etc (just look for my answer)
-
If it's an updated article, then update the page, ensure that the URL remains the same though, clearly, the subject matter is in demand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good practice to reduce number of redirections (301) after a period of time?
Is it good to use disavow tool and get rid of old URLs i.e. links for pages and posts which we have deleted from our website and added 301 on them?
On-Page Optimization | | Ravi_Rana0 -
Is there any decent web browser that still displays the full page title at the top of the page?
I just updated to the latest version of Firefox on my Mac and saw that they now hide most of the page title in the browser tab, like Chrome and Safari. I like to be able to see the full page title at all times (for reasons I'm sure you all understand) and that's pretty much the only reason I stuck with Firefox all these years. Now I'm looking for an alternative – any suggestions?
On-Page Optimization | | matt-145671 -
Why Isn't Google Authorship Showing My Picture?
I have several clients and the Google Authorship images used display in the search results for all of them. About a month ago all of the images disappeared, however it still displays "by <name>, indicating that Google Authorship is working -- it just doesn't show the image (see screenshots). The image follows the guidelines, and we've got the rel author tag in place, with a link back to Google. </name> When I use the Google Structured Data Testing Tool it shows that authorship is properly functioning. I'm completely stumped. Does anyone have any ideas why this may not be working? Here's two examples of the sites with Authorship not working properly (screenshots below): criminalattorneylongislandny.com
On-Page Optimization | | socialfirestarter
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.53.10 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.44.12 PM.png attorneytonyadderley.com https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.36 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.52 PM.png0 -
Wordpress Post as Slideshow - One long page vs many short pages?
We are working on implementing a slideshow format for some of the posts on a website, and it appears that using this format breaks a long post into several shorter pages. That's what we want from a user experience standpoint, but are wondering if there are negative SEO implications from having the content broken up in this way, and whether search engines will view it as one longer page or several very short pages? Here is an example: http://www.forthebestrate.com/10-cheap-ideas-for-summer-fun/ Thanks for the help!
On-Page Optimization | | ILM_Marketing0 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but these pages are noindex
Saw an issue back in 2011 about this and I'm experiencing the same issue. http://moz.com/community/q/issue-duplicate-page-content-in-crawl-diagnostics-but-these-pages-are-noindex We have pages that are meta-tagged as no-everything for bots but are being reported as duplicate. Any suggestions on how to exclude them from the Moz bot?
On-Page Optimization | | Deb_VHB0 -
On page link question, creating an additional 'county' layer between states and zips/cities
Question We have a large site that has a page for all 50 states. Each of these pages has unique content, but following the content has a MASSIVE amount of links for each zip AND city in that state. I am also in the process of creating unique content for each of these cities and zips HOWEVER, I was wondering would it make sense to create an additional 'county' layer between the states and the zips/cities. Would the additional 'depth' of the links bring down the overall rank of the long tail city and zip pages, or would the fact that the counties would knock the on page link count down from a thousand or so, to a management 50-100 substantially improve the overall quality and ranking of the site? To illustrate, currently I have State -> city and zip pages (1200+ links on each state page) what i want to do is do state -> county (5-300 counties on each state page) -> city + zip (maybe 50-100 links on each county page). What do you guys think? Am I incurring some kind of automatic penalty for having 1000+ links on a page?
On-Page Optimization | | ilyaelbert0 -
Redirect a blog category page to the homepage?
Hi folks Following Penguin 1.1, I have a client site at number 5 for their primary keyword. (was creeping up page 2 with whitehat link building and tight on-site SEO.) However now the page ranking at No. 5 is for a blog category archive. What do people think the quickest / safest way to get this ranking directed back to the homepage is? Many thanks Simon
On-Page Optimization | | SCL-SEO0 -
Why does my on-page report card say my page title is 403 forbidden when its not?
I'm trying to get on top of my on page stuff and I'm going through the SEO Moz on-page report cards and it says I'm scoring a fail on certain elements within the 'critical' and 'high importance' factors as my page title is '403 forbidden' but when I go on to my site, my sites CMS it's not '403 forbidden' it's the text I entered?
On-Page Optimization | | jamesj35mm0