Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Responsive images srcset
-
Is delivering scaled images using srcset a good idea?
Thinking of delivering one image size to Mobile and another to Desktop. How can I do this for all browsers?
Thanks Mike
-
AFAIK since the way images are used online hasn't 'significantly' changed in decades (as Zohaib says) - there is no factual industry standard. But this technique seems like it could yield faster page-loading speeds for mobile, which we all know Google does stand behind. Google often come up with an error on Page Speed insights which says, you are serving massive resolution images with a tiny viewport. They actually can and do regard that as an error, so surely if Google documents that the technique is acceptable to them and we know it solves certain issues, it is at least 'worth a try' IMO
-
I've always used CSS to scale images between devices. Though this can increase the page loading times, so for better performance there are plugins available for CMSs to improve page rendering speeds,
-
Images are some of the most important pieces of information on the web, but over the web’s 25-year history, they haven’t been very adaptable at all. Everything about them has been stubbornly fixed: their size, format and crop, all set in stone by a single
src
. -
Thanks, yes I had read this article but can't find any websites using this technique. Has it been adopted as an industry standard, or is there another option?
-
Google doesn't seem to have a problem with this:
https://developers.google.com/web/fundamentals/design-and-ux/responsive/images
"TL;DR
- Use relative sizes for images to prevent them from accidentally overflowing the container.
- Use the
picture
element when you want to specify different images depending on device characteristics (a.k.a. art direction). - Use
srcset
and thex
descriptor in theimg
element to give hints to the browser about the best image to use when choosing from different densities. - If your page only has one or two images and these are not used elsewhere on your site, consider using inline images to reduce file requests.
-
Enhance
img
s withsrcset
for high DPI devicesThe
srcset
attribute enhances the behavior of theimg
element, making it easy to provide multiple image files for different device characteristics. Similar to theimage-set
CSS function native to CSS,srcset
allows the browser to choose the best image depending on the characteristics of the device, for example using a 2x image on a 2x display, and potentially in the future, a 1x image on a 2x device when on a limited bandwidth network."This part seemed most important to me:
"On browsers that don't support
srcset
, the browser simply uses the default image file specified by thesrc
_ attribute. This is why it is important to always include a 1x image that can be displayed on any device, regardless of capabilities._ "... so basically you define your srcset as per Google's documentation, but you must be sure to include a default fallback image that could work on all browsers and devices - that's what gets used if the browser is unable to interpret your srcset (or if your srcset doesn't include anything for the specified browser)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Logo Image H1 Tag SquareSpace
We have a site hosted on SquareSpace: Roomhance.com Going through the on-page optimizaton tool, we noticed that the H1 tags weren't fully optimized. If you click on view source on the page, it shows 2 H1 tags on the home page: id="logoImage"><a <span="" class="html-attribute-name">href</a><a <span="" class="html-attribute-name">="</a>/">src="//static1.squarespace.com/static/5bcca055ab1a62465f5b9ee7/t/5c18feb270a6adf771765799/1588613682225/?format=1500w" alt="Virtual Staging For Real Estate | Roomhance" /> style="text-align:center;white-space:pre-wrap;">Virtual Staging The 2nd one shown above it the H1 tag we want. I'm wondering if the H1 tag in the logo image is hurting us for SEO? Can't figure out how to modify it in SquareSpace.
On-Page Optimization | | vikasnwu0 -
Can I put the company name in the image alt text instead of just the service type im trying to rank for?
Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance
On-Page Optimization | | Gavinn0 -
How to change images of a page without loosing ranking?
Hi, I have two reasons to change some images of a page on a wordpress site: 1.Google speed service advise me to optmize the images size to better spead load times. 2.I want to change images titles (to improve seo optimization for the page keyword), so i need to replace them, since im using wordpress. Now the question is: Can i just change the images without worring about any related seo issues? Or should i follow some best practice to change images in order to not affect the ranking of the page? tx for your support!
On-Page Optimization | | Dreamrealemedia0 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
Image File Names for eCommerce?
Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
On-Page Optimization | | TheFlyingSweetPotato0 -
Image naming best practices?
While I have found many good sources of information for naming images for SEO purposes, I'm having trouble finding an up-to-date, exhaustive and authoritative source for image names, alt tags, etc. For instance... Max characters for image name? Max hyphens? How descriptive should you be? "ice-cream-flavors-icon_._jpg" or "ice-cream-flavors.jpg" or simply "ice-cream.jpg" How similar should the image name, alt text and page title be? At what point are you overusing a keyword? Rules to follow? So much more, but you get the idea! Anyone have a good reference or an answer to all things related to images and SEO? Thanks!
On-Page Optimization | | OSD0 -
What should I put in the image ALT and title text for blogger?
Hello, I wanted to know what should I put in the image ALT and title text for blogger. I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?) If I have a picture of a backpack, what should the alt text be? What if I have 10 different pictures of backpacks on 1 page? How about if I had a backpack next to a tv in an image? A specific answer or a detailed one is nice!
On-Page Optimization | | 6786486312640 -
Image Optimization - File Name Important?
I am currently working on a site with 100+ recipes that all have image file names that are relevant, but not optimized for keyword purposes. I'm wondering - from an SEO perspective - would it be worth my time to go back through all of the images and rename them with keywords in mind? On my own site I have always done this as a "best practice" but I'm curious - does it make a difference to search engines? Does anyone have any recent research/experiences that they would like to share? Thanks!
On-Page Optimization | | EssEEmily0