Outbound links
-
Hi everyone,
Just a quick question about using info/statistics from other sources in my articles.
If I use a quote/piece of info from another online article do I just say where it's from and link to it? Is this acceptable or do you have to get permission? I find the whole permissions thing quite confusing! I know that outbound links are good for SEO so just wanted to check this.
Thanks!
-
Thanks, EGOL!
You've been very helpful!
-
If they are taking your original content it can be illegal if...
-
they do not have a case for fair use
-
you have not done something to make your content available for other use (such as make it public domain, creative commons, etc.)
Copyright infringement is covered by Federal statute in the United States. If your content is registered you might have a case to sue, even if no financial damage is suffered. It can be considered criminal if the infringer is knowing and willful.
I am not an attorney. I recommend consulting with one if you have copyright problems.
I have done my due diligence and regularly file DMCA's, send informal take down notices, and have my attorney handle situations that might be complex or are against an infringer of note.
-
-
Thank you for your fast response!
Is it actually illegal to do so or is it just frowned upon? I actually compete against some of these sites and it's not just one or two articles, it's the ENTIRE blog (30+ articles).
-
Verbatim articles on a website can often outrank the original source, especially if the original source website is not very strong.
If they do it with my content, I will probably file a DMCA with Google and perhaps with their host.
-
Hello, EGOL.
I like your detailed answer here! I have seen some blogs copy other entire articles (verbatim, images and all) and then just source the original blog link at the bottom of the article. Unfortunately, these sites rank very well for not doing any REAL work.
Is this something that will eventually come back to bite them or are they just going to get away with it forever? Your expertise is very much appreciated!
Thank you!
-
EGOL - thanks so much for this answer. You have really explained this well and put my mind at rest! I will check out the wiki article.
Thanks again.
-
Here is how many people handle these...
If you write your own sentence that incorporates a statistic or a fact that is not original to you, then it is proper to attribute that information to your source. This is usually done in footnote fashion similar to what you see in Wikipedia articles.
This wikipedia article on "citation" is a good place to see examples of how to dot it.
https://en.wikipedia.org/wiki/Citation
Permission is not required if the work is publicly available on a website or in a published book, unless you have agreed to confidentiality of the informaiton. Just use a footnote and a link to their website or a reference to a printed document. Instead of a link you can give the full url if you don't want to use a hyperlink.
If you are going to quote verbatim a sentence or two, but not more than that, then placing that verbatim text in
is often done. This indents the text, separating it from your own, with a footnote number in brackets at the end. [2] Permission is not needed for a short quote from a book or from a website (unless there is a confidentiality agreement). Just make it clear that you have quoted and keep the length of your quote very short - a sentence or two at most. Many people will also place the
text in italics to really make it clear that you have cited.
How many times can you do this in an article? If you do it once with a sentence or two it should be fine. But if you are going to do it multiple times you could run into an infringement problem. How many times? I would get permission if I was going to use multiple blockquotes from a single source.
If you have any doubts about using the text of others in references or quotes, then it is best to consult an attorney about the "fair use" part of copyright law. I am not an attorney and can't give exact answers on this. In fact, many attorneys will tell you that they can't give exact answers because copyright problems often need to be tested in court in front of a jury. It is hard or impossible what a jury will return in many situations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Page Links
I have a product category page at https://www.hurtlegear.com.au/s1000rr/ which currently has 38 products on it. Problem is, all the product titles start with the name of the text: "bmw s1000rr" (because that's what they are) - so that means there are 38 anchored internal links on that page, all starting with the same keyword. You can see how that might look to the Google crawler. Recently that page dropped from around 15 to outside the top 100, and Moz tells me that the page is keyword stuffed with "bmw s1000rr" (no suprise) so I'm guessing that may be the reason the page has disappeared out of the SERPs. I don't really want to change all the product titles (then they wouldn't make sense) so I'm just wondering if there is any way around this? Is there some way of telling Google that this is a product category page and therefore to ignore the anchor text in all of those product links? Can/should the links have some kind of markup on them? Or is the page beyond help? Basically I'm looking at a way of keeping the product titles as they are, but avoiding a page penalty from Google somehow. I'm a bit of a newbie, any suggestions would be most appreciated. Cheers, Graeme
On-Page Optimization | | graeme720 -
Is this site structure going to kill link juice?
http://www.sqlsentry.com/ This is a parallax type page and the navigation basically points you to the homepage every time. The sub-menu on the secondary pages only ushers you down the page to various topics. This design has concerned me for some time but I'd like another opinion.
On-Page Optimization | | Sika220 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Thoughts on these footer links
I have a site that has about 20 footer links. A main Category and 4-5 links under each. The site is very large, so I feel they do have some value for navigation, and they don't blend in with the background at all. I know penguin was cracking down on footer links, but I don't feel theses are "spammy" links. Will it hurt long-term to leave these links, or should we pull them?
On-Page Optimization | | netviper0 -
My nofollow link is showing as a 302\. Is this OK?
My nofollow link is showing as a 302. Is this OK? Not looking to pass any juice along but don't want to be penalized either. Thanks Buhrly
On-Page Optimization | | Buhrly0 -
Too many On-Page Links on a WP based Website
Hi, I've already browsed through various of the Q&As on the "too many On-Page links" issue, but I would really need some advice concerning a WP Site with a dropdown navigation. As outlined in the on-page report, every site has about 180 outgoing links, which pretty much is the number of site featured in the navigation. Even though the 100 link limit is somewhat outdated I'm still worried about the distribution of linkjuice from the starting page and how Google perceives the importance of the various pages. Would it make sense to adapt the structure of the navigation, so that the starting page only links to the 5 category pages and the category pages only link to the detail pages they contain? The site has good rankings for several pages and I assume that Google can tell that the large number of links is caused by the navigation. But with every page having appr. 180 links it may be difficult for Google to tell, which of those pages are the most important regarding internal link structure... Looking foward to your opinion and insights! Cheers, Chris
On-Page Optimization | | adwordize0 -
Links to subfolders
Hi everyone, I would like to know your opinion on this. Do you feel like optimizing, especially pointing links to a subfolder, e.g. www.domain.com/en/ (english language), should be the same as doing that for the main URL (another language)? That said, do you think all the domain will benefit from anchors to subfolders? Thanks a lot!
On-Page Optimization | | SEOpt0 -
Too many on page links
Our home page (and 1400 of our other pages) have well over 100 links, going beyond the recommend amount. Our competitors have less on page links (to other pages on their site) and way more link popularity so we are trying to figure out the best solution for this without hurting our sites conversions and usbaility.
On-Page Optimization | | iAnalyst.com0