Online shop - Long Titles & URLs acceptable?

[Andreea-M]

Hi guys,

We have this new online shop with over 1000 products (very technical products), synchronised with the SAP system of the company. So basically the page URLs are generated based on the following structure:

Domain Name / Language / Product Category / Subcategory-1 / Subcategory-2 / Subcategory-3 / Product Name and Model

Sometimes the URLs are over 130 characters length.

Would this harm the shop's ranking, so should we really fix this, or it's something that can be ignored, having in mind the technical products in the shop?

I would really appreciate your advice!

Thanks!

[Andreea-M]

Cool thanks, it's nice to see some real insights on this.

[Victoriabionow]

جراح اطفال حاذق در تهران و گرج

[fghgkjh1233]

G sir your right.

Bookzz

[Nozzle]

We do not believe that you need to worry about this at all.

Google wants to show the most relevant results for a search query regardless of URL length. Short URL's look better to humans but if you have a long URL that has authority and is optimized well for the phrase and gives the searcher what they are looking for, then Google will show it in the SERPs.

We just pulled the top 20 results for 200 phrases that we are tracking in our system to analyze the URL length to give you some real data.

• Out of the 2000 URL's showing up in the top 10 spots, 77 of them contain 100 characters or more. That's 3.85% of all the URL's.
• The longest URL was 194 characters long and ranked number 3 for a specific query.
• 165 URL's in the top 20 spots contain more than 100 characters.
• Average URL length is 62.04 characters.
• Average URL length excluding homepages that rank is 65.01 characters.
• Median character length is 60.

A bigger issue for you all is to work on getting as many of your URL's indexed as possible to give them the chance to show up in the SERPs.