Online shop - Long Titles & URLs acceptable?
-
Hi guys,
We have this new online shop with over 1000 products (very technical products), synchronised with the SAP system of the company. So basically the page URLs are generated based on the following structure:
Domain Name / Language / Product Category / Subcategory-1 / Subcategory-2 / Subcategory-3 / Product Name and Model
Sometimes the URLs are over 130 characters length.
Would this harm the shop's ranking, so should we really fix this, or it's something that can be ignored, having in mind the technical products in the shop?
I would really appreciate your advice!
Thanks!
-
Cool thanks, it's nice to see some real insights on this.
-
جراح اطفال حاذق در تهران و گرج
-
G sir your right.
-
We do not believe that you need to worry about this at all.
Google wants to show the most relevant results for a search query regardless of URL length. Short URL's look better to humans but if you have a long URL that has authority and is optimized well for the phrase and gives the searcher what they are looking for, then Google will show it in the SERPs.
We just pulled the top 20 results for 200 phrases that we are tracking in our system to analyze the URL length to give you some real data.
- Out of the 2000 URL's showing up in the top 10 spots, 77 of them contain 100 characters or more. That's 3.85% of all the URL's.
- The longest URL was 194 characters long and ranked number 3 for a specific query.
- 165 URL's in the top 20 spots contain more than 100 characters.
- Average URL length is 62.04 characters.
- Average URL length excluding homepages that rank is 65.01 characters.
- Median character length is 60.
A bigger issue for you all is to work on getting as many of your URL's indexed as possible to give them the chance to show up in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same URL names in one domain
Hi All, I have 9 different subdirectories for languages in the same domain example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages. I know it is better to translate URLs, but we won't for now, because all the NON-ASCII characters. But we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at least for the main domain URLs? www.example.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
URL Parameters
On our webshop we've added some URL-parameters. We've set URL's like min_price, filter_cat, filter_color etc. on "don't Crawl" in our Google Search console. We see that some parameters have 100.000+ URL's and some have 10.000+ Is it better to add these parameters in the robots.txt file? And if that's better, how can we write it down so the URL's will not be crawled. Our robotos.txt files shows now: # Added by SEO Ultimate's Link Mask Generator module User-agent: * Disallow: /go/ # End Link Mask Generator output User-agent: * Disallow: /wp-admin/
Technical SEO | | Happy-SEO1 -
Which URL structure is better?
Quick question - Have a real estate site focused on "apartments", but apartments in not part of my company name. That being said, should which of the following URL structures should I use? http://website.com/city/neighborhood/property-name OR http://website.com/city-apartments/neighborhood/property-name
Technical SEO | | ChaseH0 -
Changing all urls
A client of mine has a wordpress website that is installed in a directory, called "site". So when you go to www.domain.com you are redirected to www.domain.com/site. We all know how bad it is to have a redirect fron your subdomain to another page. In this case I measured a loss of 5 points of page authority. The question is: what is the best practice to remove the "site" from the address and changing all the urls? Should I use the webmaster tool to tell to Google that the site is moving? It's not 100% true, cause the site is just moving one level up. Should I install a copy of the website under www.domain.com and just redirect 301 every old page to its new url? This way I think the site would be deindexet for 2/3 months. Any suggestions or tips welcome! Thanks DoMiSol
Technical SEO | | DoMiSoL0 -
How to keep a URL social equity during a URL structure/name change?
We are in the process of making significant URL name/structure change to one of our property and we want to keep the social equity (likes, share, +1, tweets) from the old to the new URL. We have been trying many different option without success. We are running our social "button" in an iframe. Thanks
Technical SEO | | OlivierChateau0 -
Redirecting ?iframe=true&width=80%&height=80%
I have a extra page that google has indexed: www.jaaronwoodcountertops.com/?iframe=true&width=80%&height=80% Google has it listed as a page with duplicate content as my index page. I've tried to redirect it but the redirect isn't working on this one. Anyone have an idea of how to deal with this guy?
Technical SEO | | JAARON0 -
Canonical for non-exist URL ?
Hi I have a website what has parameter URL. For example www.example.com/index.php?page_id=1&no=2 I want that search engine see my page URL as; www.example.com/toys/cars But this URL is not exist in my website. And when i externally enter this page it goes to 404 page. If i add canonical url as www.example.com/toys/cars to the page www.example.com/index.php?page_id=1&no=2, what happened ? Is the url at the serp change as www.example.com/toys/cars ?
Technical SEO | | SEMTurkey0 -
Google Local Results and URL Titles
After searching for (city name) (business type) a number of my competitor's sites come up with the title of their web page as the results (including geographic descriptors). However, my site is listed by name and does not reflect our URL title. How is this possible (did someone manually change the title of our listing?) and how can I change this back so that the title includes a geo descriptor? Do I simply edit the listing under google places or will this have a negative effect on our rankings?
Technical SEO | | helliottlaw0
