How does NIH get these logos in the SERPs
-
When I search google.com for "OCD" or "bipolar" or other medical problems the #1 organic position is held by the NIH.gov website and a logo accompanies their listing. (see below)
I see the logo in Chrome, IE and Firefox.
Are you seeing that too?
I see this logo with lots of NIH.gov listings in the SERPs. Any idea if that is something that webmasters can trigger or is that something google is controlling?
-
You are most welcome.
-
Thank you Yousaf, great information.
-
I have often thought along these lines, having a encyclipiedia and dictionary in the results for many terms is more impoartant than relying on the algo. in fact I thiink rand did a article stateing things like "results need freshness", stateingg that the results will include a new result as well as a research result and other sort of results aswell of what the algo brings up.
A query for a type of car, may mean you want to buy, hire, fix, see race video, find images or learn about. results should try to get all these types of results even if they do not deserver high rank by algo alone. -
Thanks for that URL! I didn't realise there were so many.
-
This has been around for a while now, its called Google Onebox result. OneBox results are shown for queries that can be answered instantly or when a direct link can be offered.
You can see the feature here http://www.google.com/help/features.html
-
-
Maybe half... but I saw a lot of bipolar rubbish with ads today. Check this out... http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=bipolar+adsense
-
Panda took care of half of that rubbish didn't it?
-
Nice diagnosis. Thanks Dejan!
-
That's right. This is no ordinary result and is an extra much like news at the bottom.
-
It's a hell of a joining-of-dots, and I hate to utter anything along the lines of "two indexes" or "supplemental index" etc. But the NIH listings behave differently in the SERPs, and I can see how there's greater inherent value in a set of search results that returns verified authority links for medical queries than a set of search results that doesn't.
-
Counting results on the page... yes this is a separate result completely.
Unless Google introduced 11 results per page and I was not aware of it
-
Interesting... so, you think google might be giving NIH outside priority in the SERPs for these queries?
-
Might it be significant that the NIH results don't have the +1 button, nor Instant Preview, when they're in the SERPs?
I'm joining some pretty distant dots here, but that might suggest that they're part of a separate search index? I can certainly see how providing one authoritative link for a very precise medical query would enhance search quality.
-
Thank you, Dejan. I hope that Google is getting smarter at recognizing absolute authority.
I think that for matters of Health, it is very very important for Google to return good results. Lots of people use information on websites to make very important health decisions.
Imagine what happens when a person finds crap about an important health issue but does not realize that they are on Bipolar-Make-Munny-Wit-Adsense.com
-
It's either part of Google getting smarter and detecting absolute authoritative results for a search vertical or... Google starting to steer away from their algorithm only and no-humans policy in results and marking certain things by hand.
I did a quick search for that image in Tin Eye (nothing) and in Google (1 result) so it seems like this is Google's thing only and the image is designed to highlight a verified health result.
This reminds me of comment that Mr. Weitz from Bing said about the future of search and how ridiculous it might be to judge the validity of results by link popularity in some cases:
"An expert from Bing, Stefan Weitz, notes that relevancy in search is based on PageRank. PageRank determines the position of a web page based on the analysis of links referring to that page. He notes that relying solely on this model to find, for instance, the best cancer hospital is ridiculous."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
US domain pages showing up in Google UK SERP
Hi, Our website which was predominantly for UK market was setup with a .com extension and only two years ago other domains were added - US (.us) , IE (.ie), EU (.eu) & AU (.com.au) Last year in July, we noticed that few .us domain urls were showing up in UK SERPs and we realized the sitemap for .us site was incorrectly referring to UK (.com) so we corrected that and the .us domain urls stopped appearing in the SERP. Not sure if this actually fixed the issue or was such coincidental. However in last couple of weeks more than 3 .us domain urls are showing for each brand search made on Google UK and sometimes it replaces the .com results all together. I have double checked the PA for US pages, they are far below the UK ones. Has anyone noticed similar behaviour &/or could anyone please help me troubleshoot this issue? Thanks in advance, R
Algorithm Updates | | RaksG0 -
Did anyone else get a massive drop off in Bing recently?
Only for one set of my keywords. But I fell from first page to off the map in one fell swoop. Did this happen to anyone else? Should I be worried?
Algorithm Updates | | CleanEdisonInc0 -
Increased importance given to spammy/educational domains in SERPs!?
Hey guys, Can anyone shed some light on these bizarre and confusing SERPs which Google seems to be producing following their latest update?? For example, we have a client who targets "payday loans" with another targeting "IT services". However, since the update, the former keyword brings back a host of spammy domain results while the latter seems to have given all focus to educational institutions like universities. This just seems utterly ludicrous considering that if I'm searching for "IT services" I don't want the help desk of a local university - that's completely irrelevant, right? Can anyone provide some information on what seems to be going on? Thanks
Algorithm Updates | | Webrevolve0 -
Why am I getting different Google SERP result for same keywords?
Hi Mozzers, I have noticed recently that Google (.com.au) has been serving up different SERP results for the same keywords. For example, one of our main keywords is "Car Loan". One result will show our site as ranking #5 organically from 242,000,000 results. A refresh of this search will then result in our site not ranking at all from 133,000,000 results. We have been noticing this happen only in the last few days & more frustrating is that Google is throwing up the SERP from 133,000,000 results more frequently. Would anyone know why this is occurring? And what can we do, if anything, to ensure we are shown regardless of how many results Google calls from? Is it from recent algo update & will it settle down over time? Any help would be greatly appreciated. (Just to add - I'm not gogged in to Google when completing this test & regularly clear cookies etc so I don't believe its a personalised search issue)
Algorithm Updates | | 360Finance0 -
Infographics Links could get discounted in the future
Hey guys, I read this article this morning on SEL. Not sure what to think about it.. Matt did have a point that a lot of infographics are of bad quality (even with wrong information present at times) , and hence don't deserve to gain links from it. But how could Google possible know whether the infographic itself is of high quality or not?? http://searchengineland.com/cutts-infographic-links-might-get-discounted-in-the-future-127192
Algorithm Updates | | Michael-Goode0 -
What effect does previous page visits have in SERP?
We've all seen it before, right before a result, you see "You visited this page on ____" What effect does a single visit have? Multiple visits?
Algorithm Updates | | 10JQKAs0 -
What do you think of Google SERP encryption?
Really interesting post by Search Engine Land about this "issue" for tracking conversion, especially for long tail keyword research. I suppose this change will be also applied on all google search pages (.ca, .fr etc.). I Really don't think Webmaster tools is a serious compensation in Analytics for this.
Algorithm Updates | | Olivier_Lambert0