Local SEO company
-
How important it is to choose a local SEO company based on their location? How can you check their reliability?
-
From a purely technical perspective, there's no reason that I can think of. I can, however, think of some business, relationship, and link building reasons.
-
Greater understanding of the geographic area and nuances. Working in Lancaster, PA, for instance, I've seen some seriously weird phrases that people use (and search for) idiomatically.
-
Potentially stronger (or already existing) local relationships for link building, both in terms of local business relationships as well as with local niche sites and authorities (e.g. newspapers).
-
Face-to-Face might, potentially, offer more accountability. I guess this one depends very strongly on the company you're dealing with, but you could make the argument that an SEO would develop a better understanding of your business if they meet you.
I can also think of some downsides, like lack of talent in your area.
Whether you're looking locally or further abroad, if you have concerns, references or referrals are always a big help, in my opinion.
-
-
SEO work is done over the internet, why would you need them to be a local company, other than to go to their office for face to face meetings perhaps?
-
Depends what industry you are in. I think some industries it is essential for someone to know the location and competition professionally rather then just using the same tactics they would normally use.
-
I would do a few checks, first see if they are ranking for their own term, ie we are in the miami/fort lauderdale our terms that we are looking (and are) to rank for are SEO Miami or SEO Fort Lauderdale. Local SEO does not have to be done by a local SEO person or company. However a local SEO guy probably has local connection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sat in a York Based Office but I get a Google Lincoln local listing :-(
Buongiorno from 27 degrees C Wetherby UK 🙂 Imagine this scenario... I'm sat in a York Based HQ law office and Google term Langleys and the Local listing is for Lincoln is rendered 😞 The lincoln office is the smaller sister site 75 miles south of where I'm sitting as illustrated here appears (this is wrong) -
Image & Video Optimization | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/langleys-local-listing-jinxcopy_zps26e3492a.jpg I then do the same thing in a wetherby based office and get the York based local listing appears. So my question is please" what is influencing which local listing is rendered?" Confused,
David0 -
Local SEO Best Practice
Hi We currently have 6 showrooms in a geographical area (Scotland,UK) and each showroom covers a specific region within the country encompassing towns and cities. So for example showroom A based in Edinburgh covers a customer area of Edinburgh, Fife, St Andrews while showroom B located in Glasgow covers Glasgow, Livingston etc In google places I have drawn the geographical area on the map that each showroom covers making sure that they do not overlap At present some of which are ranking well in local but one is stating that 'google does not support this location' and after following previous advice on the forum this is still the case. Would I be better setting up another google account for this showroom and submit it again into Google Places or would it be better going into Google+ business pages? or are they the same thing? Finally is it worth using the following in Google Places? KML File and Geo Sitemap generation (these files are needed for Google) Address output in Schema.org format
Image & Video Optimization | | ocelot0 -
Local SEO
To date local SEO seems to be the weak part of my SEO efforts. Are there any good references for local SEO?
Image & Video Optimization | | casper4340 -
Local SEO, identifying citations
Hello, How do I identify free local citations to target for bobweikel(dot)com I want to rank first for several local results such as nlp boise life coach boise personal coach boise and related terms. Thanks!
Image & Video Optimization | | BobGW0 -
Google Places Local Submission
Hello We're going to upload a bulklisting to Google Places for multiple locations. However, there are existing Google places listings for these locations. The bulklisting is being used to undertake a refresh of all the existing data. How do we go about updating the existing data i.e. do we have to delete the existing information prior to submitting the bulkload, or does a new submission over write the existing data. In addition, how does Google Places verify a bulkload submission i.e. do they make contact with the designated business owner. How long does such a process actually take (roughly!). I know some of this is touched on in the Goolge Places help section, but it is not clear and I don't want to get this wrong for obvious reasons. Thanks in advance for your assistance. Rgds Neil
Image & Video Optimization | | mccormackmorrison0 -
Local Seo Help!
Hi everyone, Google Places is going to be the death of me. I have asked a few questions on this topic before but nothing seems to work. Here are some of my problems/concerns: It keeps deleting my description!? Have you seen this before? The "more about this place" section has not been updated since I claimed the listing over 3 months ago. The website it lists at the top of that section is our old website address which no longer works. The site was through a site builder and the company will not forward the domain to the new site. Are there any companies or services that can help build a great profile and help increase my rankings? I am starting to think this is over my head. Do I delete the page and start over? Any advice? Please! Company Website: http://www.petmedicalcenter.com Google Places: http://maps.google.com/maps/place?hl=en&bav=on.2,or.r_gc.r_pw.&biw=1523&bih=863&um=1&ie=UTF-8&q=pet+medical+center+of+las+vegas&fb=1&gl=us&hq=pet+medical+center+of&hnear=0x80beb782a4f57dd1:0x3accd5e6d5b379a3,Las+Vegas,+NV&cid=13431404354265657899&ei=EQolTpqREdSlsQKMlPXXCw&sa=X&oi=local_result&ct=placepage-link&resnum=1&ved=0CCMQ4gkwAA FYI: I have added a lot of links between when I signed up for SEOmoz and the linkscape has not be updated in over a month an a half. I really appreciate your help! -Brant
Image & Video Optimization | | PMC-3120870 -
Canadian Local SEO gurus: What are the best citation sources?
I have been trying to gain some position in our local O-pack results and have used whitespark to hunt for citations and aquire as many as possible, but even after 4-5 months google has still not detected many of the citations we have added. What are you favourite citation sources? which ones really help? i.e. what are some quality canadian citation sources?
Image & Video Optimization | | adriandg0 -
Is there an easy way to see how competitive a local search term is?
Is there a quick and easy way to see how competitive local search terms are? I am looking at helping my clients show up on the local search results. Some times all I have to do is claim a listing and they move right to the top. Sometimes I claim a listing and nothing happens so I get links and I get reviews and it takes awhile. I want to be able to put an accurate price point on the service I am offering. I have looked at the search volume and it hasn't been the best indicator because some industries are more competitve than others. Any help or suggestions would be appreciated.
Image & Video Optimization | | jimmyseo0