How to check why our DA is gradually dropping

[PhillySEO]

Greetings fellow Moz Community, first time asking a question here so kind of excited to be part of the community.

I hired an SEO firm about three months ago.  They have arranged high ranking DA guest posts for us as well as many other small low DA links.  None of these links have any kind of a spam score.

However for the past two months they have been helping, our website's DA has actually dropped by one point each month.

Is this cause for concern?  Any thoughts on how I can trace the drop?

On a side-note, out of the 700+ keywords that didn't were ranking in the top 50, about 200 of them now are gone compared to last month.  I don't know if this is related or not, but something looks awry.

[sam3030]

I also have to study hard about da now. I think my worries have been resolved a bit.
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[chaeminwi]

I was also worried about it, but thank you for sharing good information.

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[Vanderlindemedia]

There's a flag button on the right of each and everyone's post. Click it and report it. MOZ is targetted for,duh, it's high PA/DA.

[PhillySEO]

Why are there all these darn spammers here?  This is my first post on Moz and it's probably going to be my last.  This is gross.

[Vanderlindemedia]

Yep. There's alot of spam related posts going on on these forums. there's a flag button next to it to mark it.

[PhillySEO]

This looks like spam, no?

[Vanderlindemedia]

Dont get me wrong; if i spam a domain my DA/PA would be artifically high while getting zero traffic in Google because i'm penalised. It's not a good rule of thumb really to just go blind from DA/PA.

[PhillySEO]

You might want to tell Moz to remove their content then that says DA is important.

[Vanderlindemedia]

it's misleading, the DA. And in no way a representation of how google values it. Lets say i have a domain that's bin spammed all over the place. In theory the DA should be very high, but because of the penalty's google gave it, the value means absolutely nothing.

[PhillySEO]

Wow, DA is no longer valuable?  I have seen many videos from Rand Fishkin saying DA is important.  I guess even Moz' content is highly outdated.

[Vanderlindemedia]

Then the work of that SEO company is a very bad performed job. I often see this; they have a zillion blogs and url's that they use to quickly boost links with kind of the gamble for it to go "right". Often it's not going right and because of the sheer low quality or badly marked neighbourhood your getting the opposite of what your expecting to have.

If i was you, cancel it, put the links in disavow, before more damage is being done really. The reason why i say is because DA/PA links in general dont mean nothing. I can give you a perfect example that even a PA/DA3 domain related link can be more powerfull if the content and relevance is high enough compared to a PA/DA50 domain that has nothing todo with your website or topic in general.

Second; it's always good to have a mix of quality links from various pages. Blogs, start page's, generic info pages and so on. Not just the whole package coming from blogs that advertise (proberly) cheap or spammy keywords. Problem with often SEO companies from india or whatsoever is that they do a terrible job. And i often get to cleanup such websites. You'd be suprised the damage it did.

Remember, PA/DA is a metric designed and maintained by both MOZ and A HREFS. They really dont mean anything towards the algorithm of Google. Pagerank is dead.

[PhillySEO]

Hello Jeroen,

Thanks for the question.  Actually it did not get better.  I just updated my post and mention in bottom section that in addition to losing a little bit of DA score, we also lost 200+ keywords that were ranking in the top 50.

[Vanderlindemedia]

Did your rankings actually got better? Because DA/PA is completely apart from Google itself. Your not hiring a SEO company if the goal is to just increase the DA/PA.