Hlp with site setup
-
Hi there and thanks for the great information, certainly lots to take in.
Can anyone suggest the best way to setup product / category url structure for a store?
At the moment we have something like domainname.com/parentcategory/subcategory/product name.html
As the product url, we edited url structure using a plugin, we don't use default WooCommerce url settings.
domainname.com/parentcategory/subcategory/product name.html. this can sometimes be long
But when you click on the product the url changes to the following.
domainname.com/product name.html. This can shorted the url by 40% and still have keyword in url
Is there any benefit in doing his? Re canonical urls, I only have about 15 products that are selected in many categories.the other 200 are under once category only.
Product pages don't have many backlinks at the moment.
Thanking you so much.
-
HI seoelevated thaks again for taking the time to explain.
That helps a lot and will adjust the site accordingly, it makes sense.
-
To my understanding, a redirect and a canonical are treated very similarly from an SEO standpoint. With either of these, only the end URL (either the one to which you are redirecting, or the one linked in the canonical reference) is the one which, if all directives are honored, gets indexed. So, unless I'm missing something, there is no benefit at all of having the category paths in the URLs if you are either redirecting from those to the flat one, or if you are pointing a canonical to the flat one. The benefit would be there if those keywords were in the final URL (redirected or canonical). But if the final URL is flat, then I don't think you get any benefits from the non-canonical URLs having keywords in their paths. So, if the flat URL is the final one, from either method, I would ensure that the "product name" is fully descriptive with the desired keywords.
-
Hi seoelevated, thanks for taking the time to explain.
The reason for asking was that I noticed many sites that rank well within our industry display the full path in their urls, for example, domainname.com/parentcategory/subcategory/product name.html and this allows them to do as you suggested, have keywords in the category, then sub cat and then finally the product title.
Many when clicking on a product remove the categoy urls completely, something like this, domainname.com/product name.html and I didn't understand why but it makes sense now. I just thought that there might have been an SEO benefit to doing this.
Looking at our site we do have the following setup link href="https://www.domainname.com/category/subcat/product.html/" rel="canonical" so I assume that this tells google the right path to follow. I think that the disadvantage here is that urls can become quite long so they need to be optimised, much shorter than they are now.
As of accessing urls from many locations, some articles that you read say that the url should only be accessible from one path which was my worry. Although the cannical url tag is there I dont know if its it hurts our website if you can still access from all of the following, is this okay or should I not worry about it.
domainname.com/parentcategory/subcategory/product name.html
domainname.com/subcategory/product name.html
domainname.com/product name.html
domainname.com/parentcategory/product name.html -
The benefit of the directory paths approach is the additional keywords, if your product name (or ID) is not in itself descriptive enough. For example, if you have a sofa style named "Diana", you wouldn't want your URL to be domainname.com/diana.html. Something like domainname.com/furniture/sofas/diana.html would be better.
But, you can accomplish that with more descriptive product IDs. So, in the example above, if you could make your product name "furniture-sofas-diana", then your URL would be domainname.com/furniture-sofas-diana.html, which accomplishes the same keyword targeting.
And then that solves the issue of when products are in multiple categories, since it's a flat URL regardless of how the visitor arrived to the page.
But if your products are really almost entirely in a single category each (keeping in mind temporary categories like "sale", "new", etc.), and they will be that way forever, then there is an argument to be made for the paths. Because it does help the search engine to parse up your site, and to provide nice breadcrumbs on your listings.
This is really a perennial debate. And there's no one answer. For most of us, we do have to live with products being in multiple categories, as the norm (especially when considering categories like sale, new, best sellers, etc.). Canonical reference links help this issue, but aren't necessarily ideal.
But, what really struck me in your question was that you said the URL changes when you click on the product. Ideally, you don't want all your internal links to be redirects. That's something I would try to avoid.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does ID's in URL is good for SEO? Will SEO Submissions sites allow such urls submissions?
Example url: http://public.beta.travelyaari.com/vrl-travels-13555-online It's our sites beta URL, We are going to implement it for our site. After implementation, it will be live on travelyaari.com like this - "https://www.travelyaari.com/vrl-travels-13555-online". We have added the keywords etc in the URL "VRL Travels". But the problems is, there are multiple VRL travels available, so we made it unique with a unique id in URL - "13555". So that we can exactly get to know which VRL Travels and it is also a solution for url duplication. Also from users / SEO point of view, the url has readable texts/keywords - "vrl travels online". Can some Moz experts suggest me whether it will affect SEO performance in any manner? SEO Submissions sites will accept this URL? Meanwhile, I had tried submitting this URL to Reddit etc. It got accepted.
White Hat / Black Hat SEO | | RobinJA0 -
Are bloggs published on blog platforms and on our own site be considered duplicate content?
Hi, SEO wizards! My company has a company blog on Medium (https://blog.scratchmm.com/). Recently, we decided to move it to our own site to drive more traffic to our domain (https://scratchmm.com/blog/). We re-published all Medium blogs to our own website. If we keep the Medium blog posts, will this be considered duplicate content and will our website rankings we affected in any way? Thank you!
White Hat / Black Hat SEO | | Scratch_MM0 -
Infinite Scrolling on Publisher Sites - is VentureBeat's implementation really SEO-friendly?
I've just begun a new project auditing the site of a news publisher. In order to increase pageviews and thus increase advertising revenue, at some point in the past they implemented something so that as many as 5 different articles load per article page. All articles are loaded at the same time and from looking in Google's cache and the errors flagged up in Search Console, Google treats it as one big mass of content, not separate pages. Another thing to note is that when a user scrolls down, the URL does in fact change when you get to the next article. My initial thought was to remove this functionality and just load one article per page. However I happened to notice that VentureBeat.com uses something similar. They use infinite scrolling so that the other articles on the page (in a 'feed' style) only load when a user scrolls to the bottom of the first article. I checked Google's cached versions of the pages and it seems that Google also only reads the first article which seems like an ideal solution. This obviously has the benefit of additionally speeding up loading time of the page too. My question is, is VentureBeat's implementation actually that SEO-friendly or not. VentureBeat have 'sort of' followed Google's guidelines with regards to how to implement infinite scrolling https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html by using prev and next tags for pagination https://support.google.com/webmasters/answer/1663744?hl=en. However isn't the point of pagination to list multiple pages in a series (i.e. page 2, page 3, page 4 etc.) rather than just other related articles? Here's an example - http://venturebeat.com/2016/11/11/facebooks-cto-explains-social-networks-10-year-mission-global-connectivity-ai-vr/ Would be interesting to know if someone has dealt with this first-hand or just has an opinion. Thanks in advance! Daniel
White Hat / Black Hat SEO | | Daniel_Morgan1 -
How do I get more video reviews on a new site?
Hi, I'm working on a site that has video reviews of various places. It's general information/experience that most people possess and production-wise they are selfies. These videos are then transcribed and, voila... searchable content. My problem is this... how do I get large numbers of people to go to the trouble to make a 2 minute selfie? I thought about HARO, since one could work in a plug for something, but they have a site traffic threshold that this new site isn't at. Any and all ideas on how to efficiently generate this content for a new site with very little traffic would be appreciated. Thanks!
White Hat / Black Hat SEO | | 945010 -
Old Press Release sites - Which ones do you Disavow and leave alone
Hi Mozers! I need your help. I'm in the final stages of a huge link audit and press releases are a big concern. As you know, press release distribution sites up until 2012 had "follow" links, giving webmasters a delight of having their keyword anchor texts a big boost in rankings. These are the websites that are troubling me today so i would appreciate your input on my strategy below as most of these websites are asking for money to remove them: 1. Press Release sites that are on the same C-class - Disavow 2. Not so authoritative press release websites that just follow my www domain only (no anchor texts) - I leave it alone 3. Not so authoritative press release websites but have anchor texts that are followed - Disavow 4. Post 2012 press release websites that have "followed" anchor text keywords - Request to remove, then disavow 5. Post 2012 press release websites that just follow my www domain only (no anchor texts) - leave it alone #2 and #5 are my biggest concern. Now more than ever I would appreciate your follow ups. I will respond quickly and apply "good answers" to the one's that make the most sense as my appreciation to you. God bless you all.
White Hat / Black Hat SEO | | Shawn1240 -
Site that's 301 redirected is ranking for brand
We own a number of foreign TLD domains for our brand. They are all 301-redirected to our main .com branded domain. One of them is appearing in our branded search results, outranking out main .com page. To be clear, this is despite there being a 301 redirect from it to the .com page. Any ideas on what is going on here?
White Hat / Black Hat SEO | | ipancake0 -
Month old site and alreasdy ranks 3 for competitive keyword
I know this individual does this with several sites and then offers them for sale to his competitors. Obviously spammy thru and thru, but how can google reward a site thats not even two months old, with 1900 + links with a ranking of #3 for a highly competitive keyword? Please dont post the actual name or url of the website as we dont want to give him any more credit but this blows my mind as he has done this several times with other sites and never gets penalized. http://tinyurl.com/b9jysa5 Any ideas as to how he can accomplish this besides almost 2000 links in less than 2 months? How is that even remotely natural? I know his other sites have been reported to google but they never did anything about it. Thanks for any feedback.
White Hat / Black Hat SEO | | anthonytjm0 -
Beating the file sharing sites in SERPs - Can it be done and how?
Hi all, A new client of mine is an online music retailer (CD, vinyls, DVD etc) who is struggling against file sharing sites that are taking precedence over the client's results for searches like "tropic of cancer end of things cd" If a site a legal retailer trying to make an honest living who's then having to go up against the death knell of the music industry - torrents etc. If you think about it, with all the penalties Google is fond of dealing out, we shouldn't even be getting a whiff of file sharing sites in SERPs, right? How is it that file sharing sites are still dominating? Is it simply because of the enormous amounts of traffic they receive? Does traffic determine ranking? How can you go up against torrents and download sites in this case. You can work on the onsite stuff, get bloggers to mention the client's pages for particular album reviews, artist profiles etc, but what else could you suggest I do? Thanks,
White Hat / Black Hat SEO | | Martin_S0