Moz Domain Authority [Megathread]

[HayleyBowyer]

Hey Moz Community,

We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority

First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.

Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations.

For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one.

The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site.

Check out this video for more details on how to impact DA

Happy analyzing!

[robertscott1]

@Moviesflix Hi Please see you backlinks are created in a right manner anchor tags and content are proper optimized then google will recrawl and index the link on prior basis.

[HowardJones1]

Improving your website's Domain Authority involves enhancing the quality and quantity of external links. Focus on building a strong link profile for your website to positively impact your DA.

[Nirmala25]

@anshell Yes! It's 11%

Add Moz chrome extension! Through which you can do it!

[anshell]

Is it the way to check my site spam score on MOZ without being a paid customer?

[Bazeinfo]

My website https://bazeinfo.com is facing same issue, the spem score was 0 only for me to check again and I saw 1.

What might have gone wrong

[biplobdev]

@warrenatkinson to increase your DA you need links which are indexed by Google because often we build links from here are there but have no idea when those links will get indexed, so if you need fast results either you have to spend a good amount of money to get editorial links or you have to waste your time and money doing it yourself and wait for the links to get indexed.

[warrenatkinson]

@hayleybowyer I need a little help regarding the Moz DA factor. I am running a clients medical billing services website but I am not being able to increase the DA at all. I am looking for a strategy that can help me improve the stats of my links.

[oosman56]

Keep in mind that search engines need to find your new links and this takes some time. My experience is 8-12 weeks until you can see them poping up. You can accellerate this by sending a PING.

[HayleyBowyer]

Hi @moviesflix, please see the original post for more info here!

Additionally, it's important that your site is available to be read my our Moz crawler. More info on that here: https://moz.com/help/moz-pro/site-crawl/crawl-troubleshooting

Hope this helps!

[Moviesflix]

Hi i'm creating lots of high authority backlinks but my backlinks are not indexed in moz da checker tools & still not increase my domain authority please suggest me how to index my backlinks in moz da checker tools my site addresses getdistributorship

[HayleyBowyer]

This is a great answer! Thanks so much @garyblue!

[garyblue]

Hi Fadimahar,

DA increase is very much depending on the quality of the Domains you are linking:

• No-follow links do not improve DA

• Do-Follow links will improve DA

• Avoid spam score higher than 5. You can check it with MOZ. (Your domain has already a spam score of 7)

Second influence is the DA of the linking Domain itself. If the DA of the linking Domain is low it will have only a minor influence on your DA.

Keep in mind that search engines need to find your new links and this takes some time. My experience is 8-12 weeks until you can see them poping up. You can accellerate this by sending a PING. One source I`m using is prepostseo.

Regards
Gerald

[Nirmala25]

@fadimahar From where are you getting links? The sites should have good authority and organic traffic. Moreover, their DA should be much greater than your site's DA. You must focus on publishing quality content as well. Wait for 2 -3 months, then see the results.

[biplobdev]

@fadimahar Do regular Press Releases every 3 months.

[BigBoulder]

@fadimahar How long has it been since you added your back links? Depending on the quality (DA) of the back links and the volume of traffic you receive it could take a few months to see any tangible results in your DA.

[fadimahar]

Hi,
I created a lot of new backlinks but still, my Moz DA is not increasing. Can you please guide me on how can I increase My site skatetownguide DA? Thanks in advance

[RHFree]

I am working with a customer who has recently (2 weeks ago) changed their domain. The old domain has been repointed to the new but Moz is showing that the DA and Link Authority hasn't been passed to the new domain. Old DA was 20 & new DA 3? Any ideas?

[zubair0192]

I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page?

[terentyev]

@ayofztk Having a high DA does not mean all your pages will get to the top. It more corresponds to your site's ability to get indexed and ranked by Google. DA is just an approximate indicator that is developed by MOZ. There are many other things that you need to take into account:
whether each of your pages is optimized for a specific set of keywords you are targeting?
what's the performance of these pages compared to your competitors - you can get this data from Google Search Console in the Core Web Vitals section, and also on Google Page Speed Insights.
How many internal and external backlinks does each of your pages have?
There are many more, but take these first three areas as a start.

[Cronav]

my off page is in process and on page is done still my DA is stuck on 3 and it even lowered. please help!

[josephcampbell]

concentrate on-page and off-page SEO

[josephcampbell]

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[garrygoldberg]

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[mickpalmers]

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[dsfvy565]

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[aamirmurtaza67]

Hey roman404 have you done off-page if your answer is not which is obviously not then wait and please make good backlinks from high DA sites, like CNN, don't waste your time on Low DA sites or where OBL is too much, it just increase your spam score not DA, so just go with high DA website for backlinks it will help you as well increasing in Ranking, check mine website SUICEL DA and analyze it how I made keyword research and then analyze me competitor that what's mistake my competitor made and I'm not doing the same.

[mstatelottery]

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[username67]

Hi respected team, How can I increase my Website GZ Olehana's DA, this site is almost more than one year old, but still the DA of my website is 11, while on the other one of my competitor's site age less than 8 month and have DA 19 why?

[MarySmith12]

Hi, I have a website Welder Stream. I made backlinks and DA PA of moz increase. But after 1 week in drops although backlinks are still live?

[clayohayes]

I have done work on my site for 24 months, and still, I cannot find any progress because the DA in the MOZ is not increasing, and of course, I'm not getting rankings. What should I do now? I have been producing unique and new content too. Check my Site: https://www.free-online-converters.com

[Ibrahim_Khan]

I have observed some drop in my Domain Authority, What's the reason because No backlinks drawn from my website.

[roman404]

I am working on a website , after optimization stills is DA is low how to increase it , have a look to my website and give me your suggestions
URL: https://thebowgear.com/best-crossbow-accessories/

[ayofztk]

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[elonmmusk]

You'll need to build quality backlinks to increase your da/pa in Moz, You'll need quality links from high authority sites..I have recently increased my da for my international movers business site by building high authority quality links

[BartonInteractive]

Hi Brent,

I just  took a quick look as a friendly courtesy...

To be honest, the list of backlinks pointing to your domain seem pretty suspect in comparison to website's I've been working with over the years. Google may find this suspect as well, though I am not certain, at least at this second.

As you know, lots of backlinks can mean a high DA, but DA is simply a Moz metric -- not a Google metric  -- and doesn't automatically equate to high ranks in the SERPs.

Beyond this, you may want to make sure that (1) you're set up properly with Google Search Console, (2) you have a sitemap submitted, and (3) you're website is allowing search engines to crawl it.

Hope this helps! Feel free to reach out if you'd like us to take a deeper dive.

Best,
Zack

[bsausser]

Zack  - no problem. Here is the website https://www.ustrademarkrenewal.com/ it's a DA 55. Yet not popping up on search engines.

[BartonInteractive]

Hi Brent,

Can you please share more specifics so I can take a look? (Also... Keep in mind that DA is a Moz metric (not a Google metric), so it is taking a "best guess" of course.)

Thanks,
Zack

[BartonInteractive]

Hi snjaoieiw,

To get a detailed answer from Moz staff on what DA is, you might consider searching the Q&A forum.

In short, though, it is a Moz metric (not a Google or Bing metric) that takes into consideration the number (and quality) of backlinks your website has. That said, have you been working on building up high quality backlinks?

-Zack

[snjaoieiw]

I have done work on my site for 6 months, and still, I cannot find any progress because the DA in the MOZ is not increasing, and of course, I'm not getting rankings. What should I do now? I have been producing unique and new content too.  Check my Site: https://princeapk.com/

[younus_5111]

I have also had lot of High Domain Authority backlinks like more than 80+  Domain Authority, But still my client Site which is a brand "JBBAttery" DA not increased but Ahref shows that the backlinks indexed and site DR also increased now my client have not enough knowledge in SEO field, so how much time should i tell him to wait?

[AzadSeo4053]

Hi

You can increase moz DA/PA by increasing qualit of site like content and gettinf backlinks from high authority sites.
Thats how i increased my site auger juicer vs masticating juicer DA/PA.

[KevinBudzynski]

Everything Eli said is spot on. Optimize your on-page and create compelling and valuable content on a regular basis focused on your customers/prospects and the links and PA/DA will follow.

[A Former User]

Hey there!

Thanks for reaching out to us!

Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power.

To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!

To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.

In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.

Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.

Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.

Feel free to reach out to help@moz.com if you have any further questions,

[bestcustomprintedboxes]

Hi Moz Community Team,

I want to know how to increase the MOZ DA/PA of the website.  My website is on Custom Boxes topic. Kindly  Moz Community Team replies to me, guide me to increase website DA/PA. Thanks

[Cordlife]

Hi there,

I have faced also same problem. DA is not showing in Moz bar.  My website name is Cordlife Sciences India Pvt Ltd. Please help me!, Thanks

[bsausser]

We have a DA of 55, but appear 50+ in all searches on Google.

[Natalie-Alexis]

Hi there,

Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power.

To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!

To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.

In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.

Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.

I hope that helps! Please let us know if you have any further questions by emailing us over at help@moz.com.

[Bdgbye]

Hi Moz community,

I have a blog website on fishing kayaks and I want to know the best strategy to increase the DA and PA of the website.  I am already getting links from other websites but DA isn't increasing.

Please guide.

Regards

Randy