Difference between White Hat/Black Hat?
-
Hey guys can you elaborate the difference between the White Hat and Black hat,
White Hat: Getting Backlink form the relevant website that's look general and Anchor tag is also look natural.
Black Hat: Getting a backlinks from different Niche like Unionwell from High DA website, and getting Link,
I realize this is the difference but I need some confirmation may be I'm wrong because I'm newbie in SEO Link Building.
-
BlackHat SEO uses unethical practices to increase a site's ranking, such as keyword stuffing and link farming. WhiteHat SEO optimizes websites using legitimate methods, like content enhancement and user-friendly interfaces. Prefer WhiteHat as it's sustainable SEO , protects your reputation, and avoids penalties from search engines.
-
@saimkhanna
Nothing better than understanding Google quality guidelines.
Anything that goes against these guidelines can be considered Black Hat
Thanks. -
@saimkhanna
Black Hat SEO includes tricks which are totally disallowed from Google and other search engines. It can although bring you on top in SERPs but it will be temporary. Black Hat includes automatic article generating, Poor Backlinks.White Hat SEO is the one which is acceptable by Google and helps in ranking permanently. For example, On-Page SEO practice on your site.
Black Hat will be waste of time but White Hat will make sales for your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disappearing Links Black Hat ?
I have seen reports of Black hat spamming with dodgy links but we have another issue with a clients site. The site had a small number of solid following links about 60 which had been in place for years and in the past few weeks all but those directly under their control have ceased to link. At the same time a very aggressive competitor has entered their market which is owned by the officers of an SEO company. Could it be that they have somehow disavowed the links to the site to damage it how do we find out? there are now just 10 following links?
White Hat / Black Hat SEO | | Eff-Commerce0 -
Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
White Hat / Black Hat SEO | | seequs2 -
HTTPS/SSL and Backlinks
I am planning on moving my site to HTTPS. I brought an expired domain and wondering if moving to HTTPS will affects the previous backlinks? Will I need to do a redirect? Will I lose any link juice? Thanks
White Hat / Black Hat SEO | | wspence150 -
Are multiple domains spammy if they're similar but different
A client currently has a domain of johnsmith.com (not actual site name, of course). I’m considering splitting this site into multiple domains, which will include brand name plus keyword, such as: Johnsmithlandclearing.com Johnsmithdirtwork.com Johnsmithdemolition.com Johnsmithtimercompany.com Johnsmithhydroseeding.com johnsmithtreeservice.com Each business is unique enough and will cross-link to the other. My questions are: 1) will Google consider cross-linking spammy? 2) what happens to johnsmith.com? Should it redirect to new site with the largest market share, or should it become an umbrella for all? 3) Any pitfalls foreseen? I've done a fair amount of due diligence and feel these separate domains are legit, but am paranoid that Google will not see it that way, or may change direction in the future.
White Hat / Black Hat SEO | | SteveMauldin0 -
Index page de-indexed / banned ?
Yesterday google removed our index page from the results. Today they also removed language subdomains (fr.domain.com).. Index page, subdomains are not indexed anymore. Any suggestions? -- No messages in GWT. No malware. Backlink diversification was started in May. Never penguilized or pandalized. Last week had the record of all times of daily UV. Other pages still indexed and driving traffic, left around 40% of total. Never used any black SEO tool. 95% of backlinks are related; sidebar, footer links No changes made of index page for couple months.
White Hat / Black Hat SEO | | bele0 -
Black Hat? Is it really possible my new client paid someone to SEO the word "here"?
I just took on a client and first thing I saw in Webmaster Tools was the dreaded "Unnatural Link Patterns" message dated Apr 7th, 2012. MajesticSEO is reporting 212 backlinks, OSE is reporting 251. Nothing out of the ordinary, in fact they only anchor text is their brand. However, we then ran an SEO PowerSuite Crawl and found 429 backlinks with 78.1% of links use the anchor text "here" and 77.9% of all links point to the same URL. If this is indeed true I can see why they got the message from Google. The company has admitted they hired a service to do SEO for $299/mo for several months but when they saw no results they quit. Could this company really have gone after "here". It not, I can't find anything that would give them the message they got from Google Webmaster Tools.
White Hat / Black Hat SEO | | Dweber0 -
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Hi All, In relation to this thread http://www.seomoz.org/q/what-happend-to-my-ranks-began-dec-22-detailed-info-inside I'm still getting whipped hard from Google, this week for some reason all rankings have gone for the past few days. What I was wondering though is this, when Google says- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? I assume my site hits the nail on the head- [removed links at request of author] As you can see I target LG Optimus 3D Sim Free, LG Optimus 3D Contract and LG Optimus 3D Deals. Based on what Google has said, I know think there needs to be 1 page that covers it all instead of 3. What I'm wondering is the best way to deal with the situation? I think it should be something like this but please correct me along the way 🙂 1. Pick the strongest page out of the 3 2. Merge the content from the 2 weaker pages into the strongest 3. Update the title/meta info of the strongest page to include the KW variations of all 3 eg- LG Optimus 3D Contract Deals And Sim Free Pricing 4. Then scatter contract, deals and sim free throughout the text naturally 5. Then delete the weaker 2 pages and 301 redirect to the strongest page 6. Submit URL removal via webmastertools for the 2 weaker pages What would you do to correct this situation? Am I on the right track?
White Hat / Black Hat SEO | | mwoody0 -
What does Youtube Consider Duplicate content and will it effect my ranking/traffic?
What does youtube consider duplicated content? If I have a power point type video that I already have on youtube and I want to change the beginning and end call to action, would that be considered duplicate content? If yes then how would this effect my ranking/youtube page. Will it make a difference if I have it embedded on my blog?
White Hat / Black Hat SEO | | christinarule0