Video Testimonials Vs Text Testimonials
-
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
-
@lana940 said in Video Testimonials Vs Text Testimonials:
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
Yes i think because gives a little bit of credibility to your product, it is more graphic than just putting text.
-
Hi @lana940! There is some research out there that says that video can improve web page conversion rates, but it really comes down to how you implement it. Placement and content can both impact whether your video is effective.
According to UnBounce, if your videos are not aligned with your current page offerings, video can actually hinder conversion rates.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embedding videos for SEO
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option? Thanks!
Image & Video Optimization | | STP_SEO0 -
Is having a Video important for SEO or is it the time-on-site that's important?
Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here." Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up. (Crossing my fingers I explained this well enough) Thanks for any input, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Any Free Video Analytics Tools?
Hi, we are looking for some free video analytics tools. We want to be able to provide our clients or prospective client some stats on how much reach (views, distribution, sites appearing on, etc.) their videos have. Any ideas would be greatly appreciated! Thanks in advance.
Image & Video Optimization | | JohnWeb120 -
Video SEO, should I do what Roger does?
As per http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I want to rank with a rich snippet and improve my domain's overall ranking. So I am going to ignore YouTube and use Vimeo Pro (using old embed code). I will also submit a video XML sitemap and implement schema markup. Gotcha. Now let's check this strategy with what SEOmoz is doing. Let's take 5 Steps to Facebook Advertising - Whiteboard Friday it was uploaded onto the SEOmoz blog on 29 March 2013. Then on 4 April 2013 it was uploaded onto YouTube. As at 7 April 2013 (PST) I am not seeing the latest SEOmoz Whiteboard Friday Evolution of the Local Algorithm - Whiteboard Friday posted on YouTube. SEOmoz blog has a person written transcription, YouTube has an automatic transcript. There is a link to the SEOmoz comments below the YouTube Video. Cricky! They've gone all YouTube. Stop the boat. Or should I? My assumption is that SEOmoz is big enough so that it is willing to risk losing a few links to their YouTube webpages. Indeed they delay posting the video on YouTube for a week after it has been posted on the SEOmoz blog. What's more it ensures that there is a very good transcript on their blog. Top that off with comments (and I assume video sitemap and schema) and it is happy it will gain more from the traffic generated from the YouTube community than the potential loss of links to its domain, forgoing potential domain authority increases and resulting traffic. So Roger, I'm a little boat not a SEOmoz battleship cruiser, should I do what you do and wait for a week before I put my videos on YouTube? Or avoid the dangerous currents of YouTube stealing my domain authority and ignore YouTube all together?
Image & Video Optimization | | BruceMcG0 -
Multiple use of a YouTube video on site
Hi I want to add the same video (that is hosted on YouTube) onto a website on more than one page. Is it ok to use the same same video link in each instance? Are there any benefits in doing this? Are there any detrimental effects from an SEO perspective? Thank you
Image & Video Optimization | | PH2920 -
Local Keyword vs Business Name in URL
I am working with a local business owner who has purchased multiple domains. One includes the geographic area she serves and the type of business she runs. The other includes her business name and the type of business she runs. She is unsure of which domain she would like to use as the main URL for her business website. When choosing a domain for a small, local business, would you consider it advantageous to have the main geographic area that the business serves in the URL rather than the actual name of the business? What would be the best use of domain name which isn't selected from a SEO standpoint?
Image & Video Optimization | | Neustop0 -
What is the best way to push your video in Youtube?
I would like that my videos rank better in Youtube. How to do that?
Image & Video Optimization | | MichaelJanik0
