Question about influencers
-
Hello,
Can a twitter, facebook, linkedin or instagram business page be considered an influencer
Or
Does an influencer need to absolutely be a person ?
Thank you,
-
This is a pretty good question, and I admit I never thought about it. Anyway, thanks for the answers.
-
Really informative thread. Thank you so much for sharing this information with me.
-
An influencer can absolutely be a travel guide or comparable company rather than only an individual. We run and operate Totally Boise as this purpose, to highlight great things to do and places to see in Boise, for tourists and local. Just keep in mind, influencers should be focused on providing the highest quality content for your query. Dont be a pushy inlfuencer selling goods and services that are not needed. Be a value, as Im sure your plan is to be.
-
Good to hear that as long as there is someone behind the account that is an influencer. It confirms to me that a company can be an influencer. Good to hear ! Thank you,
-
Hello there! Influencer marketing can be used in many different ways today. I think an easy way to look at it is... "who are the people or accounts that my target customer/persona etc. are following, sharing content, and engaging with the most and how can I build relationships with these people?" By building relationships with and engaging with these "influencers" you have the opportunity to broaden your reach and hopefully they will share your messages to their followers who likely fit your target market. Another benefit to having "influencers" share your content is that oftentimes people will listen more intentionally to people they know and trust. That's why if an influencer is sharing your content and their following is in your target market you are trying to reach, then it is a great way to get your message in front of the right people!
Back to your original question, I agree with Meisha. As long as there is a person behind the account and that account is being followed by your target audience, it might make for a great influencer partnership!
Hope this helps!
-
Hi there. Did you have a specific page/example in mind? Generally, when I think of an 'influencer', I think of an individual person. I can see the lines being blurred by parody or anonymous accounts where the person running the show isn't public, but at the end of the day, a person is behind the content and interactions. This might also be helpful: https://influencermarketinghub.com/what-is-an-influencer/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ Page Question
When we do a search in Google for our brand name like this "google+ whiteboard creations" we see 2 different G+ pages: 1) https://plus.google.com/b/104564843813332206907/ and 2) https://plus.google.com/+WhiteboardCreations/ #2 is our real one which we are trying to promote, grow, etc, etc. However, I'm not sure where the other one came from. Did Google create it? We have the option to "Delete Page" in the settings, but unsure if it will delete the real page we actively manage. Has anyone else had this issue with multiple pages? Any advice as get into G+ more and more? Thanks in advance everyone! - Patrick
Branding | | WhiteboardCreations0 -
What do you guys use to answer questions?
I am looking for a tool that will find people on twitter/facebook or forums and blogs who have a question about seo/link building. I have seen tools like Buzzbundle but can anyone make some good reccomendations? Problem with Buzzbundle is a lot of the results are from people who sell seo/link building
Branding | | GrowFuse0 -
Footer anchors question
A few months ago, we changed the anchors in all of our websites footers to rel="nofollow". We did this so we could drop the possibility of getting hit by the penguin update. So first, we had anchors in the template of every website that read something along the lines of "web design by bluetone media". This was on every page, so we quickly changed every link in our footers to nofollows so it would show Google that we were using that space for mainly branding purposes, instead of stealing juice from clients. However, after monitoring our link analysis, we have severely dropped in domain authority, domain moztrust, domain mozrank and more. I believe this is due to the lack of followed links, so would it be best to go back and remove all of the links from the templates of our websites and just leave the dofollow links on the homepages of our websites, or just wait it out and see what happens. This crazy decline in domain authority has only recently happened, should I expect a bounce back soon?
Branding | | BTMSEO0 -
Title Question
We have registered an additional site selling items that are different to what we sell now, as an example we have registered a site call www.apple-pears.uk, another company has registered the name applesandpears.co.uk with the view to trying to sell the domain name, would we be OK to call our site Apple and Pears as a title even though our website is www.apple-pears.co.uk.
Branding | | Palmbourne0 -
Google Places Zoom level question
One of my clients (a dealership) has 2 google places listings. One for their actual dealership and one for their parts and service dept (they are separate buildings 5-10 mins away from each other). When you search for their name "Westchester Toyota" both in web and maps the only result is for the parts and service building. Both listings are active and verified (and both are in good standings). The weirder part is that if you take that same search in maps "Westchester Toyota" zoom out a few levels and search again Boom both listings appear... Not only that but the main stores listing is places as listing A. I'm wondering if anyone has ever had this issue and has a solution? I believe on the initial search Google is deeming the parts and service listing as the dominant listing (which is why it zooms in so far) but then Google throws me for a loop making the real listing the "A" when you zoom out. Note: The main listing is closer to Westchester, NY. Any insight is appreciated!
Branding | | Haystak0 -
High authority brand expanding product line, domain question
Hi MOZers, I've been given a handy little domain puzzle to deal with and would love insight from the community. Here's the situation: We're retailers of one specific, big, nationally known product. Let's pretend it's the Snuggee (IT'S NOT). People search for it and buy it from our site, or from Amazon or other retailers that we distribute it to. We're about to expand to carry a bunch of related, but different products - so from a one-product brand to 5 or 6 different items, relating to different keyword searches. Imagine Snuggee people want to start selling a whole bunch of products that solve the same needs of warming the front of your body and making you look silly. The owners want to change the main domain from [specific product] to [name similar to specific product, but is more general]. What concerns me is how to handle the fame of the branded product in terms of domain names. Current domain, based on that product, has a ton of links and a decent age. Owners are thinking to redirect everything to fresh new unestablished domain. While I know 301s will pass most link value, it will also be a home page that will be about a bunch of products - not just that main known one. In fact, we're considering making a URL for each product as landing page, of which old famous product would be one of 5 or 6 pages. Two main options we're considering right now: Keep old domain as a doorway page featuring just old product, with same look and feel, and from which any links would point to the new domain. Try to keep this as ranking for top result for this search, which should be easy. Unify everything under new domain, with old product being featured on a separate page / subdirectory. Hope that new home page still can rank pretty well for our old product, even though it will be talking about other products now as well. What we'd stand to lose would be the SERP for old products featuring too many big box retailers that sell our stuff and take a chunk out of our margins. The goal is to help us become known for many things, while still being always the best search result for what we're already known for. Which of those two options seem best, or is there another I'm missing altogether? Thank you!
Branding | | advancedSemiotics0 -
Google Places Question
When you are optimizing Google places campaigns what do you find to be a better way to appear for more searches? No, all customers come to the business location or Yes, this business serves customers at their locations (45 mile radius) **? **
Branding | | TheGrid1