Issue for Sales Team & Funnelling Smaller Orders
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Hi, Hoping somebody might have some suggestions for funnelling smaller orders and larger orders on different journeys. Basically, 90% of our business comes from 10% of customers with larger orders, like contractors and organisations who fill out leads or call us. But about 90% of the sales teams time is taken up from handling lots of smaller calls, which account for <5% of our revenue.
Obviously we still want these smaller orders, but would anyone have any suggestions on moving these customers away from phone calls? We've tried to add as much content to the site as possible to answer they're questions, but they seem to just call anyway.
Hope you can help!
Thanks -
@frankie-btdublin You could test a "contact us" form or "help bot" instead of having your phone number visible on your site.
For example, you could ask questions in that form to qualify your leads and follow up with them accordingly.
If they meet the qualifications for a sales call, then you can have sales follow up accordingly. If not, you could send an automated email directing them to a self-serve portal where they can purchase what they need.
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