Ways to Identify Popular Search Terms
-
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
-
Identifying popular search terms is essential for effective SEO and content strategy. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze search volume and competition. By staying informed about popular search terms, businesses can optimize their content and attract more organic traffic to their websites.
-
Google ads is good for determining popularity, as it is Ubersuggest (but you only get 3 searches on the free version). I would have thought if the therapy is online then the state you are in is irrelevant and not something people would include in their searches.
-
@giftsthatsaywow I think you may have replied to a different post to the one you intended.
-
One thing you can do is look for closely related terms that do have volume. This might help you to understand how people are phrasing this intent.
"online therapy california" seems intuitively like an odd one to me, because if I was looking for an online service, I would not be worried about the location it was provided from. That said, I'm not an expert in this area so I could be off on that.
One thing I do notice is that "san francisco" therapy terms seem to have higher volume than "california" therapy terms, and "therapist" also often seems more used as a term than "therapy", depending on context. Perhaps among the people who are looking for an online therapist that is nonetheless local to them, California is simply too large a search area?
-
A doorway page is an old school black hat SEO technique. What webmasters would do is buy domains with high PR or buy expired domains that used to be competitors and then 301 redirect them back to their website. This was in essence buying their links, as the links to the old domains now ended up at their domain.
Are your domains all on the same hosting account or same serer c-block? Are they all registered and verified with Google Webmaster Tools? If not, then Google may seem them as being owned by different people. In that case, it would look to them like you just bought a bunch of domains and redirected them all to your domain.
-
There are so many ways to identify popular search terms are:
Competitor analysis.
Google's search autocomplete feature on their website.
Through Ahref.
or review stats. -
@lpantell Yes, leave out "California", nobody searches that. Try it with cities near you that you want to target.
-
@lpantell The best tool to use would be in SEMrush. It has a lot more information around keywords and also gives you suggestions to similar words being searched for.
-
@lpantell Quite an interesting question. But I usually rely on suggestions from search engines
-
@lpantell Hey can i say it's best not to be dependent on a single tool as none tools are perfect for the keyword research purpose i would recommend you the one and only keyword Planner by Google Ads, It's most accurate. To use it you have to make profile on Google ads and it will not cost anything. so go in Google Ads go in tools an then go to keyword planner and put the keywords you are interested in then it will show what are the search volumes on it also it will show similar keyword who are getting searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
Unsolved How to find keywords your competitors rank for but you don't?
Hi, I'm just digging through Moz pro at the moment, and really like the true competitor feature, but would like to be able to see the keywords our competitors rank for and we don't, rather than just the overlapping ones. Is this possible at all? Thanks
Moz Pro | | pm-mbc
Paul0 -
Unsolved Getting keywords to rank on new landing pages
I've built new landing pages for a website, and have loaded them with researched keywords in the content, alt image attributes and metas etc - but, after a number of crawls, the keywords are currently being matched to other existing web pages on the website. Does anyone have any advice on 'unlatching' these keywords from these pages, and instead getting them to match with pages that have been optimised for them? Many thanks!
Moz Pro | | Darkstarr6660 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Image ranking in Google but not in Bing and Yahoo search results
Hello, I have one image from my blog post which is ranking well (ranking in first page for all related keywords) in Google web search as well as image search. Getting pretty good visits from the image result itself for past few days. But this image doesn't appear/rank anywhere in Bing and Yahoo search results. Can anyone tell any specific reason for the same? Any methods to follow? Any solution? Please guide me.
Search Behavior | | zco_seo0 -
Which Search Engine Do Women Primarily Prefer?
I found a study in 2005 titled "Men Are From Google, Women Are From Yahoo" showing that women at that time preferred Yahoo as their primary search engine. I'm unable to track down updated statistical data to determine which search engine women primarily prefer. Any links to studies or resources would be greatly appreciated!
Search Behavior | | Prospector-Plastics1 -
Huge difference in search results depending on the country?
I have some keywords ranking in pages 2 and 3 in the US but for instance, in Canada, the same keywords rank somewhere between pages 15 and 25. When I check my US rankings, I use a Windows VPS located in the US. When I check my rankings in Canada, I use a computer physically located in Canada. Basically, about 80% of my rankings have gone away for countries other than the US. I have not set any geographical target for my website in GWT. How come there is such a big difference in search results across different countries?
Search Behavior | | sbrault740 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0